La publicidad y sus efectos en el desarrollo económico de México PDF Download
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Author: José Leyva Ordorica
Publisher:
ISBN:
Category : Advertising
Languages : es
Pages : 144
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Author: José Leyva Ordorica
Publisher:
ISBN:
Category : Advertising
Languages : es
Pages : 144
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Author: Julio Moreno
Publisher: UNC Press Books
ISBN: 0807862088
Category : History
Languages : en
Pages : 336
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Book Description
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 622
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Book Description
Includes entries for maps and atlases.
Author: University of Texas at Austin. Library. Latin American Collection
Publisher: Boston : G.K. Hall
ISBN:
Category : Latin America
Languages : en
Pages : 770
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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 660
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Author: Femke Brandt
Publisher: BRILL
ISBN: 900436255X
Category : Social Science
Languages : en
Pages : 297
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Book Description
Land Reform Revisited engages with contemporary debates on land reform and agrarian transformation in South Africa. The volume offers insights into post-apartheid transformation dynamics through the lens of agency and state making. The chapters written by emerging scholars are based on extensive qualitative research and their analysis highlights the ways in which people negotiate and contest land reform realities and politics. By focusing on the diverse meanings of land and competing interpretations of what constitutes success and failure in land reform Brandt and Mkodzongi insist on looking beyond the productivity discourses guiding research and policy making in the field towards an informed view from below. Contributors are: Kezia Batisai, Femke Brandt, Sarah Bruchhausen, Nerhene Davis, Elene Cloete, Tariro Kamuti, Tarminder Kaur, Grasian Mkodzongi, Camalita Naicker, Fani Ncapayi, Mnqobi Ngubane, and Chizuko Sato.
Author: Pam Muñoz Ryan
Publisher: Scholastic Inc.
ISBN: 0545532345
Category : Juvenile Fiction
Languages : en
Pages : 194
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Book Description
A modern classic for our time and for all time-this beloved, award-winning bestseller resonates with fresh meaning for each new generation. Perfect for fans of Kate DiCamillo, Christopher Paul Curtis, and Rita Williams-Garcia. Pura Belpre Award Winner * "Readers will be swept up." -Publishers Weekly, starred review Esperanza thought she'd always live a privileged life on her family's ranch in Mexico. She'd always have fancy dresses, a beautiful home filled with servants, and Mama, Papa, and Abuelita to care for her. But a sudden tragedy forces Esperanza and Mama to flee to California and settle in a Mexican farm labor camp. Esperanza isn't ready for the hard work, financial struggles brought on by the Great Depression, or lack of acceptance she now faces. When Mama gets sick and a strike for better working conditions threatens to uproot their new life, Esperanza must find a way to rise above her difficult circumstances--because Mama's life, and her own, depend on it.
Author: ProMéxico
Publisher: ProMéxico
ISBN:
Category :
Languages : en
Pages : 100
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Book Description
Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.
Author: David Barkin
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 52
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Book Description
Author: Tulane University. Latin American Library
Publisher:
ISBN:
Category : Latin America
Languages : en
Pages : 794
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Book Description
