Branded Content and Entertainment in Advertising PDF Download
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Author: María Rodríguez-Rabadán Benito
Publisher: Taylor & Francis
ISBN: 1000905586
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Author: María Rodríguez-Rabadán Benito
Publisher: Taylor & Francis
ISBN: 1000905586
Category : Business & Economics
Languages : en
Pages : 156
Get Book Here
Book Description
In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyzes branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content. The book debates the suitability and acceptability of branded entertainment as an advertising practice, the different degrees of involvement of the brand in creating content, and the brands' mastery of entertainment. It explores the implications that may underpin the practice and discusses the necessary creative elements involved in their successful execution, as well as the effects it has on consumers and audiences. This insightful book will be a valuable guide for academics and upper-level students across marketing disciplines, including advertising, brand management and communications, as well as screenwriting.
Author: Alfred Edersheim
Publisher:
ISBN: 9781600969973
Category : History
Languages : en
Pages : 296
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Book Description
In this comprehensive look at life in the time of Jesus, Edersheim examines Jewish homelife, marriage customs, worship, literature, and much more. This publication from Boomer Books is specially designed and typeset for comfortable reading.
Author: British Library
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 452
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Book Description
Author: Alberto Cañas
Publisher: Springer
ISBN: 331945501X
Category : Education
Languages : en
Pages : 342
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Book Description
This book constitutes the refereed proceedings of the 7th International Conference on Concept Mapping, CMC 2016, held in Tallinn, Estonia, in September 2016. The 25 revised full papers presented were carefully reviewed and selected from 135 submissions. The papers address issues such as facilitation of learning; eliciting, capturing, archiving, and using “expert” knowledge; planning instruction; assessment of “deep” understandings; research planning; collaborative knowledge modeling; creation of “knowledge portfolios”; curriculum design; eLearning, and administrative and strategic planning and monitoring.
Author: Araceli Tinajero
Publisher: Springer Nature
ISBN: 303064488X
Category : Social Science
Languages : en
Pages : 268
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Book Description
Beginning in 1990, thousands of Spanish speakers emigrated to Japan. A Cultural History of Spanish Speakers in Japan focuses on the intellectuals, literature, translations, festivals, cultural associations, music (bolero, tropical music, and pop, including reggaeton), dance (flamenco, tango and salsa), radio, newspapers, magazines, libraries, and blogs produced in Spanish, in Japan, by Latin Americans and Spaniards who have lived in that country over the last three decades. Based on in-depth research in archives throughout the country as well as field work including several interviews, Japanese-speaking Mexican scholar Araceli Tinajero uncovers a transnational, contemporary cultural history that is not only important for today but for future generations.
Author: Jorge Catalá Carrasco
Publisher: University of Pittsburgh Press
ISBN: 0822981580
Category : Literary Criticism
Languages : en
Pages : 371
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Book Description
Latin American comics and graphic novels have a unique history of addressing controversial political, cultural, and social issues. This volume presents new perspectives on how comics on and from Latin America both view and express memory formation on major historical events and processes. The contributors, from a variety of disciplines including literary theory, cultural studies, and history, explore topics including national identity construction, narratives of resistance to colonialism and imperialism, the construction of revolutionary traditions, and the legacies of authoritarianism and political violence. The chapters offer a background history of comics and graphic novels in the region, and survey a range of countries and artists such as Joaquin Salvador Lavado (a.k.a Quino), Hector G. Oesterheld, and Juan Acevedo. They also highlight the unique ability of this art and literary form to succinctly render memory. In sum, this volume offers in-depth analysis of an understudied, yet key literary genre in Latin American memory studies and documents the essential role of comics during the transition from dictatorship to democracy.
Author: Limbu, Marohang
Publisher: IGI Global
ISBN: 1466647582
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Since the dawn of the digital era, the transfer of knowledge has shifted from analog to digital, local to global, and individual to social. Complex networked communities are a fundamental part of these new information-based societies. Emerging Pedagogies in the Networked Knowledge Society: Practices Integrating Social Media and Globalization examines the production, dissemination, and consumption of knowledge within networked communities in the wider global context of pervasive Web 2.0 and social media services. This book will offer insight for business stakeholders, researchers, scholars, and administrators by highlighting the important concepts and ideas of information- and knowledge-based economies.
Author: Guy Oseary
Publisher: St. Martin's Griffin
ISBN: 1250138698
Category : Music
Languages : en
Pages : 235
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Book Description
Foreword by Ben Stiller Afterword by Perry Farrell Jewish achievement in the sciences? Celebrated. Jews in literature? Lionized. But until now, there's been no record of the massive contributions of Jews in Rock n' Roll. Jews Who Rock features 100 top Jewish rockers, from Bob Dylan to Adam Horowitz, Courtney Love (yes, she's half Jewish) to John Zorn, with a concise page of essential data and a biography of each one. Includes the complete lyrics to "The Chanukah Song" by Adam Sandler
Author: Zarina Estrada Fernández
Publisher:
ISBN:
Category : Pima Bajo language
Languages : en
Pages : 64
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Book Description
Author: Jose M. Herrou Aragon
Publisher: José M. Herrou Aragón
ISBN: 1471725693
Category : Religion
Languages : en
Pages : 107
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Book Description
Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.
