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Author: Santos M. Mateos Rusillo
Publisher:
ISBN: 9788497043748
Category : Education
Languages : es
Pages : 398
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Book Description
En La comunicación global del patrimonio cultural se reflexiona sobre los elementos que propician la plena democratización del acceso a nuestro patrimonio cultural y se analizan, desde una perspectiva multidisciplinaria, aspectos como la interpretación, la didáctica y los medios que aseguran la plena accesibilidad emocional e intelectual al patrimonio cultural, sin menoscabar por ello la solidez científica. Realidades como la difusión preventiva que permite equilibrar el uso y la preservación , la publicidad, la comunicación gráfica o las relaciones públicas que facilitan una conexión efectiva entre los potenciales usuarios y los recursos patrimoniales activados, asegurando la maximización de los recursos humanos y materiales o el papel cada vez más relevante de las tecnologías de la información y la comunicación son abordadas desde una visión comunicativa global. La mirada teórica y analítica que a estos aspectos dirige la obra se realiza con un enfoque actualizado respecto a los desafíos que plantea el nuevo siglo, en el que los bienes culturales se han transformado en potentes activos que deberían estar al servicio del conjunto de la sociedad. En este contexto, la comunicación global se presenta como un componente fundamental que permite un conocimiento atractivo, sostenible y eficiente de nuestro patrimonio cultural.
Author: Santos M. Mateos Rusillo
Publisher:
ISBN: 9788497043748
Category : Education
Languages : es
Pages : 398
Get Book Here
Book Description
En La comunicación global del patrimonio cultural se reflexiona sobre los elementos que propician la plena democratización del acceso a nuestro patrimonio cultural y se analizan, desde una perspectiva multidisciplinaria, aspectos como la interpretación, la didáctica y los medios que aseguran la plena accesibilidad emocional e intelectual al patrimonio cultural, sin menoscabar por ello la solidez científica. Realidades como la difusión preventiva que permite equilibrar el uso y la preservación , la publicidad, la comunicación gráfica o las relaciones públicas que facilitan una conexión efectiva entre los potenciales usuarios y los recursos patrimoniales activados, asegurando la maximización de los recursos humanos y materiales o el papel cada vez más relevante de las tecnologías de la información y la comunicación son abordadas desde una visión comunicativa global. La mirada teórica y analítica que a estos aspectos dirige la obra se realiza con un enfoque actualizado respecto a los desafíos que plantea el nuevo siglo, en el que los bienes culturales se han transformado en potentes activos que deberían estar al servicio del conjunto de la sociedad. En este contexto, la comunicación global se presenta como un componente fundamental que permite un conocimiento atractivo, sostenible y eficiente de nuestro patrimonio cultural.
Author: Vicky Katsoni
Publisher: Springer Nature
ISBN: 3030924912
Category : Business & Economics
Languages : en
Pages : 1032
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Book Description
This book features the proceedings of the 8th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT). Held on the Hydra Island in Greece in September 2021, the conference's lead theme was “Transcending Borders in Tourism through Innovation and Cultural Heritage”. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse evolving tourism products and services. It also deals with strategies that help stimulate economic innovation and growth, and promote knowledge transfer. Selected chapters also deal with innovation, creativity, and change management in all aspects of tourism, culture, and heritage. A crucial focus is also placed on embracing ICT as a powerful development tool along with strategies and campaigns for smart tourism. It offers numerous examples from the whole spectrum of cultural and heritage tourism, including art, innovations in museum interpretation and collections management, cross-cultural visions, gastronomy, film tourism, dark tourism, sports tourism, and wine tourism.
Author: John Sinclair
Publisher:
ISBN: 9788474327854
Category : Social Science
Languages : es
Pages : 158
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Book Description
Este libro analiza el fenómeno de la internacionalización de los medios de comunicación, y particularmente de la televisión, desde tres perspectivas, la histórica, la teórica y la global. En su aspecto histórico, la televisión es investigada en su desarrollo propio, pero también como continuación de medios más antiguos. Desde el punto de vista teórico, se ponen de relieve la evolución de las discusiones sobre la función social de la televisión, así como su repercusión en las políticas nacionales e internacionales como vehículo 'imperialista' y como transmisora de la cultura occidental al 'Tercer Mundo'. Sin embargo, la perspectiva predominante a lo largo de este estudio es la global. Desde ella se muestran los grandes cambios producidos por la globalización, la incidencia de las migraciones a través de los Estados naciones y los efectos de la televisión internacional por satélite que borran los parámetros de audiencias y culturas nacionales. Entre las dimensiones global y lo local hay que identificar también la regional. En este libro, el concepto de región se refiere no sólo a territorios geográficos, sino también a los virtuales, basados en la lengua. Entre las regiones 'geolingüísticas', la hispanohablante es paradigmática en muchos sentidos. Entre otros aspectos, permite observar la penetración del capital global, regional y nacional en el fomento de la industria, y el grado del sentimiento de unión entre países distintos, a modo de una 'comunidad imaginaria'.
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
ISBN: 311028104X
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Author: Robin Good
Publisher: Dosdoce
ISBN: 841527288X
Category : Business & Economics
Languages : en
Pages : 394
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Book Description
Acción Cultural Española's fourth edition of the AC/E Digital Culture Annual Report follows an editorial policy of familiarising professionals of the culture sector with the main digital trends they need to be aware of over the coming years. Since 2015, a committee has been advising us on the choice of subjects and authors for the first part of the report. This year, a group of experts analyse issues such as content curation as a means of tackling digital overload, neuroscience applied to technology, the latest advances in artificial intelligence, the Internet of Things and Big Data applied to culture, and the use of digital technology in music. Each year's edition also includes a field study: the Focus, which reports on cases of good practice in digital technology in a specific discipline. The first edition examined the impact of digital in the world of the performing arts; the second focused on museums; and the third on the use of digital devices at fifty Spanish and international culture festivals. This fourth edition surveys in depth the use of digital technology in the conservation, analysis and dissemination of our cultural heritage. This sector is rapidly growing, leading to a radical change in methodologies and formats which the author, David Ruiz Torres, analyses exhaustively.
Author: Néstor García Canclini
Publisher:
ISBN:
Category : Communication
Languages : es
Pages : 144
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Book Description
Author: C.A. Brebbia
Publisher: WIT Press
ISBN: 1784660817
Category : Architecture
Languages : en
Pages : 187
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Book Description
Containing the proceedings of the third International Conference on Defence Sites: Heritage and Future, this book deals with the scale, design and functions of defence sites. It facilitates a better understanding of the issues raised by their decommissioning and the implications of various disposal processes for the land. Defence sites due to be decommissioned offer a range of opportunities to planners, architects and local communities to redevelop large areas, bringing new life to previously neglected parts of towns. However, the re-use of defence sites also raises questions regarding the recovery of brownfields and contaminated land, since these can have far-reaching legal responsibilities and environmental consequences. Achieving the sustainable development of these sites involves issues related to maintenance and conservation, as well as built and natural environmental controls, while also responding to the needs and aspirations of the community. Many of the opportunities and problems in the re-use of defence sites are shared by a number of countries and the book stresses these common experiences. Topics covered include: Fortified cities; Community involvement; Economic analysis; Risk assessment; Simulation and modelling; Funding and legal requirements; Military engineering in the modern age; Conservation and restoration; Transition from military to civilian uses; Fortified heritage, culture, tourism & education; Military heritage history; Castles and fortresses; Case studies.
Author: Lluís Prats
Publisher: Palibrio
ISBN: 1463305508
Category : Travel
Languages : en
Pages : 326
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Book Description
Phd in Economics at the University of Toulouse I, France, and PhD in Business management at the University Jaume I of Castelló de la Plana, Spain. He likes to name himself as touristologist. He is an assistant professor at the Faculty of Tourism of the University of Girona and settled in Business Organization Management and Product Design Department. He is the co-director of Organisational Networks, Innovation and Tourism (ONIT) research group, deputy vice-rector for International Policy at the University of Girona, Executive Board member of the PRIME network of Universities, and member of the Tourism Research Institute INSETUR. He published several books and papers in prestigious tourism journals, and prestigious academic editorial brands having as main research topic Tourism Destination Management. This broad topic helped mainly to work under tourism innovation management, product development, and territorial management, among others. He manages and participates actively in national and international research projects under the same topics, and consequently generated the interest of other universities to have him teaching or doing research with. For instance he did long research periods abroad in Denmark, Netherlands, and UK, and teaching periods in Belgium, Austria, Estonia, Italy, and France, among others.
Author: Andalusia (Spain). Consejería de Cultura
Publisher:
ISBN: 9788482667454
Category : Communication and culture
Languages : es
Pages : 201
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Book Description
Author: Antía López Gómez
Publisher: Univ Santiago de Compostela
ISBN: 8497508084
Category : Communication
Languages : es
Pages : 185
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Book Description
