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Author: Luc’a Alc‡ntara Rubio
Publisher: Lulu.com
ISBN: 8418167033
Category :
Languages : es
Pages : 281
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Book Description
Author: Miguélez-Juan, Blanca
Publisher: IGI Global
ISBN: 1668439727
Category : Business & Economics
Languages : en
Pages : 463
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Book Description
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Author: Irene Dankelman
Publisher: Routledge
ISBN: 1136540261
Category : Nature
Languages : en
Pages : 314
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Book Description
Although climate change affects everybody it is not gender neutral. It has significant social impacts and magnifies existing inequalities such as the disparity between women and men in their vulnerability and ability to cope with this global phenomenon. This new textbook, edited by one of the authors of the seminal Women and the Environment in the Third World: Alliance for the Future (1988) which first exposed the links between environmental degradation and unequal impacts on women, provides a comprehensive introduction to gender aspects of climate change. Over 35 authors have contributed to the book. It starts with a short history of the thinking and practice around gender and sustainable development over the past decades. Next it provides a theoretical framework for analyzing climate change manifestations and policies from the perspective of gender and human security. Drawing on new research, the actual and potential effects of climate change on gender equality and women's vulnerabilities are examined, both in rural and urban contexts. This is illustrated with a rich range of case studies from all over the world and valuable lessons are drawn from these real experiences. Too often women are primarily seen as victims of climate change, and their positive roles as agents of change and contributors to livelihood strategies are neglected. The book disputes this characterization and provides many examples of how women around the world organize and build resilience and adapt to climate change and the role they are playing in climate change mitigation. The final section looks at how far gender mainstreaming in climate mitigation and adaptation has advanced, the policy frameworks in place and how we can move from policy to effective action. Accompanied by a wide range of references and key resources, this book provides students and professionals with an essential, comprehensive introduction to the gender aspects of climate change.
Author: Commission for Environmental Cooperation (Montréal, Québec). Secretariat
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 240
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Book Description
The North American Mosaic has four overarching features. First, it is, to the extent feasible, based on comparable information on the status and trends of major indicators of the state of the environment in Canada,Mexico, and the United States. Second, the report confirms that these three countries together make up an incredibly complex, dynamic, and interconnected ecosystem in which humans play a dominant and decisive role. Third, the report raises important and sometimes disquieting questions concerning the sustainability of some current trends. Finally, the report is a reminder that our economic, social, and physical well-being are utterly dependent on the life-sustaining services provided by nature. This report emphasizes the importance of developing mutually compatible economic, social, and environmental goals and policies across the three-country region.
Author: Fabio De Castro
Publisher: Springer
ISBN: 1137505729
Category : Political Science
Languages : en
Pages : 347
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Book Description
This book is open access under a CC-BY license. The multiple purposes of nature – livelihood for communities, revenues for states, commodities for companies, and biodiversity for conservationists – have turned environmental governance in Latin America into a highly contested arena. In such a resource-rich region, unequal power relations, conflicting priorities, and trade-offs among multiple goals have led to a myriad of contrasting initiatives that are reshaping social relations and rural territories. This edited collection addresses these tensions by unpacking environmental governance as a complex process of formulating and contesting values, procedures and practices shaping the access, control and use of natural resources. Contributors from various fields address the challenges, limitations, and possibilities for a more sustainable, equal, and fair development. In this book, environmental governance is seen as an overarching concept defining the dynamic and multi-layered repertoire of society-nature interactions, where images of nature and discourses on the use of natural resources are mediated by contextual processes at multiple scales.
Author: Fernando M. Reimers
Publisher: Springer Nature
ISBN: 3030821595
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 352
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Book Description
Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Author: José Rama
Publisher: Routledge
ISBN: 1000394484
Category : Political Science
Languages : en
Pages : 174
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Book Description
This book examines VOX, the first major and electorally successful populist radical right-wing party to emerge in Spain since the death of General Franco, and the restoration of parliamentary democracy in the late 1970s. In December 2018, VOX, a new party on the populist radical right, entered the Andalusian regional parliament, and played the role of kingmaker in the ensuing government formation discussions. Since then, under the leadership of Santiago Abascal, VOX has earned political representation in numerous local, regional and national elections. The party attracted more than 3.6 million votes in the November 2019 general election, making VOX the third largest party in the Spanish Congress. In two years, the party has become a key political challenger and an important player in Spanish politics. This book explains the origins of the party, its ideology and relationship with democracy, its appeal with voters, and its similarities with (and differences from) other populist radical right parties in Europe. It draws upon a rich source of domestic as well as cross-national survey data and a systematic analysis of party manifestos which provide a detailed account of the rise of VOX and what its emergence means for Spanish politics. This volume will be of interest to scholars of comparative politics, political parties, voters and elections, Spanish politics, the populist radical right and populism in general.
Author: United States. Public Health Service. Office of the Surgeon General
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 728
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Book Description
This report considers the biological and behavioral mechanisms that may underlie the pathogenicity of tobacco smoke. Many Surgeon General's reports have considered research findings on mechanisms in assessing the biological plausibility of associations observed in epidemiologic studies. Mechanisms of disease are important because they may provide plausibility, which is one of the guideline criteria for assessing evidence on causation. This report specifically reviews the evidence on the potential mechanisms by which smoking causes diseases and considers whether a mechanism is likely to be operative in the production of human disease by tobacco smoke. This evidence is relevant to understanding how smoking causes disease, to identifying those who may be particularly susceptible, and to assessing the potential risks of tobacco products.
Author: Luc’a Alc‡ntara Rubio
Publisher: Lulu.com
ISBN: 8418167033
Category :
Languages : es
Pages : 281
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Book Description
Author: Umberta Tinivella
Publisher:
ISBN: 9783039218455
Category : Science (General)
Languages : en
Pages : 182
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Book Description
This Special Issue reports research spanning from the analysis of indirect data, modeling, and laboratory and geological data confirming the intrinsic multidisciplinarity of gas hydrate studies. The study areas are (1) Arctic, (2) Brazil, (3) Chile, and (4) the Mediterranean region. The results furnished an important tessera of the knowledge about the relationship of a gas hydrate system with other complex natural phenomena such as climate change, slope stability and earthquakes, and human activities.
Author: Maxwell Boykoff
Publisher: Cambridge University Press
ISBN: 1107195381
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
