Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 9780230618343
Category : Business & Economics
Languages : en
Pages : 304
Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
The King of Madison Avenue
Author: Kenneth Roman
Publisher: St. Martin's Press
ISBN: 9780230618343
Category : Business & Economics
Languages : en
Pages : 304
Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Publisher: St. Martin's Press
ISBN: 9780230618343
Category : Business & Economics
Languages : en
Pages : 304
Book Description
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Kings of Madison Avenue
Author: Jesse McLean
Publisher: ECW Press
ISBN: 1554904455
Category : Performing Arts
Languages : en
Pages : 248
Book Description
Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Publisher: ECW Press
ISBN: 1554904455
Category : Performing Arts
Languages : en
Pages : 248
Book Description
Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.
Kings of Madison Avenue
Author: Jesse McLean
Publisher: ECW Press
ISBN: 1550228870
Category : Biography & Autobiography
Languages : en
Pages : 249
Book Description
From critical reviews swooning over the elegant storytelling to fashion design paying homage to the show's sleek sensibility, everyone is talking about Mad Men. This companion volume provides readers with detailed episode guides, cast biographies and further historical context reflecting the breadth and depth of a series that sketches the 1960s cultural landscape with skill.
Publisher: ECW Press
ISBN: 1550228870
Category : Biography & Autobiography
Languages : en
Pages : 249
Book Description
From critical reviews swooning over the elegant storytelling to fashion design paying homage to the show's sleek sensibility, everyone is talking about Mad Men. This companion volume provides readers with detailed episode guides, cast biographies and further historical context reflecting the breadth and depth of a series that sketches the 1960s cultural landscape with skill.
New Business Lessons from Madison Avenue
Author: Cleve Langton
Publisher:
ISBN: 9780965641029
Category : Industrial management
Languages : en
Pages : 216
Book Description
Publisher:
ISBN: 9780965641029
Category : Industrial management
Languages : en
Pages : 216
Book Description
Kings Handbook of New York City
Author: Moses King
Publisher: Boston : M. King
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 1020
Book Description
Publisher: Boston : M. King
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 1020
Book Description
The 1942 State-Wide Nominating Petitions and List of Signatures and Addresses which Appeared Thereon, Filed by the Communist Party with the Secretary of State in the State of New York
Author: Estados Unidos. Congress. House. Special Committee on Un-American Activities (1938-1944)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1046
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1046
Book Description
Cincinnati Magazine
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 206
Book Description
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Publisher:
ISBN:
Category :
Languages : en
Pages : 206
Book Description
Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Annual Report
Author: New York (State). Board of Railroad Commissioners
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 676
Book Description
Publisher:
ISBN:
Category : Railroads
Languages : en
Pages : 676
Book Description
King's Views of New York City,A.D.1903
Author: Moses King
Publisher:
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 130
Book Description
Publisher:
ISBN:
Category : New York (N.Y.)
Languages : en
Pages : 130
Book Description
Wanna Cook?
Author: Ensley F. Guffey
Publisher: ECW Press
ISBN: 1770904980
Category : Performing Arts
Languages : en
Pages : 329
Book Description
An accessible and in-depth guide to all five seasons of Breaking Bad "I am not in danger . . . I am the danger." With those words, Breaking Bad's Walter White solidified himself as TV's greatest antihero. Wanna Cook? explores the most critically lauded series on television with analyses of the individual episodes and ongoing storylines. From details like stark settings, intricate camerawork, and jarring music to the larger themes, including the roles of violence, place, self-change, legal ethics, and fan reactions, this companion book is perfect for those diehards who have watched the Emmy Award-winning series multiple times as well as for new viewers. Wanna Cook? elucidates without spoiling, and illuminates without nit-picking. A must-have for any fanÕs collection.
Publisher: ECW Press
ISBN: 1770904980
Category : Performing Arts
Languages : en
Pages : 329
Book Description
An accessible and in-depth guide to all five seasons of Breaking Bad "I am not in danger . . . I am the danger." With those words, Breaking Bad's Walter White solidified himself as TV's greatest antihero. Wanna Cook? explores the most critically lauded series on television with analyses of the individual episodes and ongoing storylines. From details like stark settings, intricate camerawork, and jarring music to the larger themes, including the roles of violence, place, self-change, legal ethics, and fan reactions, this companion book is perfect for those diehards who have watched the Emmy Award-winning series multiple times as well as for new viewers. Wanna Cook? elucidates without spoiling, and illuminates without nit-picking. A must-have for any fanÕs collection.