Key Account Rock Stars PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Key Account Rock Stars PDF full book. Access full book title Key Account Rock Stars by Marc Pettersson. Download full books in PDF and EPUB format.
Author: Marc Pettersson
Publisher: Business Expert Press
ISBN: 1637425880
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
Key Account Rock Stars: Raising Your Volume by Lowering Your Decibels brings fresh new thoughts to the topic of Key Account Management. This book reveals the secrets of how to successfully engage with customers and how to become organizationally savvy, plus practical tools for succeeding on the job. It is written for the practitioner and takes readers through the soft sides of the job, which is exactly what is needed to succeed and achieve career fulfillment. Account managers must keep the relationship fresh, with creative ways to add value to the customers so customers remain genuinely satisfied with the relationship. Losing a customer will always be a burden on the individual Key Account Manager, whatever the reason for the loss. Readers will Gain awareness of what a good customer relationship looks like, Learn tools to solve issues and improve ways of working, And most importantly, learn how to succeed as a Key Account Manager Remember, the importance of customer centricity is higher than ever. The decade long transition of the economy away from production towards services and the need to differentiate from the competition will certainly continue. A company today that fails to engage with the customers will not succeed; the era of making a good product and trusting it to sell itself is long gone.
Author: Marc Pettersson
Publisher: Business Expert Press
ISBN: 1637425880
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
Key Account Rock Stars: Raising Your Volume by Lowering Your Decibels brings fresh new thoughts to the topic of Key Account Management. This book reveals the secrets of how to successfully engage with customers and how to become organizationally savvy, plus practical tools for succeeding on the job. It is written for the practitioner and takes readers through the soft sides of the job, which is exactly what is needed to succeed and achieve career fulfillment. Account managers must keep the relationship fresh, with creative ways to add value to the customers so customers remain genuinely satisfied with the relationship. Losing a customer will always be a burden on the individual Key Account Manager, whatever the reason for the loss. Readers will Gain awareness of what a good customer relationship looks like, Learn tools to solve issues and improve ways of working, And most importantly, learn how to succeed as a Key Account Manager Remember, the importance of customer centricity is higher than ever. The decade long transition of the economy away from production towards services and the need to differentiate from the competition will certainly continue. A company today that fails to engage with the customers will not succeed; the era of making a good product and trusting it to sell itself is long gone.
Author: Lynette Ryals
Publisher: Routledge
ISBN: 1136390650
Category : Business & Economics
Languages : en
Pages : 383
Get Book Here
Book Description
To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line. Best practice companies know that real results from managing powerful customers are not achieved through short-term cost cutting. Instead, as the best companies understand, it depends on fostering carefully developed and profitably managed relationships with an equally carefully selected group of key accounts. This is a genuinely strategic activity that goes well beyond sales management and the simplistic use of budgets to generate targets. It is about the behaviours and practices that make predictable, profitable and sustainable Key Account Management possible. To achieve this the book is constructed to deliver- * Clear descriptions of the various techniques and the reason for their importance * A hugely powerful step by step approach to using the key techniques to build strategic skills * Templates for building real plans * Cases, examples and vignettes to show best real world practice Based on wide application in the business world, and the world class research at Cranfield Management School this book will be an essential introduction to the principles and reality of Strategic Key Account Planning. For senior managers, key account managers at all levels as well as those on executive and MBA courses it will be an essential guide and text.
Author: David Hepworth
Publisher: Henry Holt and Company
ISBN: 1250124131
Category : Biography & Autobiography
Languages : en
Pages : 321
Get Book Here
Book Description
Named one of the best music books of 2017 by The Wall Street Journal An elegy to the age of the Rock Star, featuring Chuck Berry, Elvis, Madonna, Bowie, Prince, and more, uncommon people whose lives were transformed by rock and who, in turn, shaped our culture Recklessness, thy name is rock. The age of the rock star, like the age of the cowboy, has passed. Like the cowboy, the idea of the rock star lives on in our imaginations. What did we see in them? Swagger. Recklessness. Sexual charisma. Damn-the-torpedoes self-belief. A certain way of carrying themselves. Good hair. Interesting shoes. Talent we wished we had. What did we want of them? To be larger than life but also like us. To live out their songs. To stay young forever. No wonder many didn’t stay the course. In Uncommon People, David Hepworth zeroes in on defining moments and turning points in the lives of forty rock stars from 1955 to 1995, taking us on a journey to burst a hundred myths and create a hundred more. As this tribe of uniquely motivated nobodies went about turning themselves into the ultimate somebodies, they also shaped us, our real lives and our fantasies. Uncommon People isn’t just their story. It’s ours as well.
Author: Landon Palmer
Publisher:
ISBN: 0190888407
Category : Music
Languages : en
Pages : 289
Get Book Here
Book Description
During the mid-1950s, when Hollywood found itself struggling to compete within an expanding entertainment media landscape, certain producers and studios saw an opportunity in making films that showcased performances by rock 'n' roll stars. Rock stars eventually found cinema to be a useful space to extend their creative practices, and the motion picture and recording industries increasingly saw cinematic rock stardom as a profitable means to connect multiple media properties. Indeed, casting rock stars for film provided a tool for bridging new relationships across media industries and practices. From Elvis Presley to Madonna, this book examines the casting rock stars in films. In so doing, Rock Star/Movie Star offers a new perspective on the role of stardom within the convergence of media industries. While hardly the first popular music culture to see its stars making the transition to screen, the timing of rock's emergence and its staying power within popular culture proved fortuitous for a motion picture business searching for its place in the face of continuous technological and cultural change. At the same time, a post-star-system film industry provided a welcoming context for rock stars who have valued authenticity, creative autonomy, and personal expression. This book uses illuminating archival resources to demonstrate how rock stars have often proven themselves to be prominent film workers exploring this terrain of platforms old and new - ideal media laborers whose power lies in the fact that they are rarely recognized as such. Combining star studies with media industry studies, this book proposes an integrated methodology for writing media history that combines the actions of individuals and the practices of industries. It demonstrates how stars have operated as both the gravitational center of media production as well as social actors who have taken on a decisive role in the purposes to which their images are used.
Author: David R. Shumway
Publisher: JHU Press
ISBN: 1421413930
Category : Social Science
Languages : en
Pages : 265
Get Book Here
Book Description
The nature and meaning of rock stardom—celebrities who embody the most important social and cultural conflicts of their era. "All stars are celebrities, but not all celebrities are stars," states David Shumway in the introduction to Rock Star, an informal history of rock stardom. This deceptively simple statement belies the complex definition and meaning of stardom and more specifically of rock icons. Shumway looks at the careers and cultural legacies of seven rock stars in the context of popular music and culture—Elvis Presley, James Brown, Bob Dylan, the Rolling Stones, the Grateful Dead, Joni Mitchell, and Bruce Springsteen. Granted, there are many more names that fall into the rock icon category and that might rightfully appear on this list. Partly, that is the point: "rock star" is a familiar and desired category but also a contested one. Shumway investigates the rock star as a particular kind of cultural construction, different from mere celebrity. After the golden age of moviemaking, media exposure allowed rock stars more political sway than Hollywood's studio stars, and rock stars gradually replaced movie stars as key cultural heroes. Because of changes in American society and the media industries, rock stars have become much more explicitly political figures than were the stars of Hollywood’s studio era. Rock stars, moreover, are icons of change, though not always progressive, whose public personas read like texts produced collaboratively by the performers themselves, their managers, and record companies. These stars thrive in a variety of media, including recorded music, concert performance, dress, staging, cover art, films, television, video, print, and others. Filled with memorable photographs, Rock Star will appeal to anyone interested in modern American popular culture or music history.
Author: Dogan Gursoy
Publisher: Routledge
ISBN: 1315445506
Category : Business & Economics
Languages : en
Pages : 788
Get Book Here
Book Description
This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Author: Marc Ferrari
Publisher: Simon and Schuster
ISBN: 162153202X
Category : Music
Languages : en
Pages : 250
Get Book Here
Book Description
A successful rock guitarist shares with musicians at every level firsthand knowledge of how to endure and triumph in the music industry. Rock-and-roll dreams become realities with this guide. Packed with advice and entertaining stories from life on stage and on the road, Rock Star 101 tells musicians on the rise how to: • Understand the business and legal elements of the music industry: negotiations, contracts, publishing, merchandising, endorsements, money management, & more • Protect a band from legal and financial conflicts • Negotiate a "key man clause" and other crucial contract elements • Find sideline work in music-related fields • Set up convincing showcases or auditions with recording labels • Develop a long-term perspective for one’s musical success
Author: Christine Comaford
Publisher: Penguin
ISBN: 159184648X
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
Are You Scaring Your People into Mediocrity? All leaders want to outperform, outsell, and outinnovate the competition. And most teams are fully capable of doing so. The problem: we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision making to one question: What will keep me safest? Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesn’t make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance. New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement. When an entire culture maintains that state, it becomes what she calls a SmartTribe. Focused. Accountable. Collaborative. Imbued with the energy and passion to solve problems and do what needs doing, again and again and again. Comaford brings to this book more than thirty years of company-building experience, combined with her expertise in behavioral modification and organizational development. She has helped hundreds of leaders navigate rapid growth, maximize performance, resolve internal conflicts, and execute turnarounds with the full support of their people. Now she shares potent yet easy-to-learn neuroscience techniques that will help you do the same. You’ll learn how to move your team forward and reach your next revenue inflection point using the five key Accelerators of the Smart State—focus, clarity, accountability, influence, and sustainability. You’ll get better at anticipating and moving through your own stuck spots and those of your people. Using her proven system, Comaford’s clients have already created hundreds of millions of dollars in new value. They’ve seen their revenues and profits increase by up to 210% annually; individuals become up to 50% more productive and 100% more accountable; marketing demand generation grow by up to 237%; new products and services created up to 48% faster; and sales close up to 50% faster. They spot changes in their markets more quickly, then pounce on them to create the future they want. Ultimately, SmartTribes will help you and your team achieve optimal performance and engagement—brilliance—and leave competitors in the dust.
Author: Herman Fung
Publisher: Packt Publishing Ltd
ISBN: 1789610982
Category : Computers
Languages : en
Pages : 433
Get Book Here
Book Description
A developer's guide to successfully managing teams, customers, and software projects Key FeaturesA complete guide to managing developer teams, software projects, customers, and usersTransition successfully from a technical role to managementDevelop crucial skills to enhance your performance and advance your careerBook Description The Successful Software Manager is a comprehensive and practical guide to managing software developers, software customers, and the process of deciding what software needs to be built. It explains in detail how to develop a management mindset, lead a high-performing developer team, and meet all the expectations of a good manager. The book will help you whether you’ve chosen to pursue a career in management or have been asked to "act up" as a manager. Whether you’re a Development Manager, Product Manager, Team Leader, Solution Architect, or IT Director, this is your indispensable guide to all aspects of running your team and working within an organization and dealing with colleagues, customers, potential customers, and technologists, to ensure you build the product your organization needs. This book is the must-have authoritative guide to managing projects, managing people, and preparing yourself to be an effective manager. The intuitive real-life examples will act as a desk companion for any day-to-day challenge, and beyond that, Herman will show you how to prepare for the next stages and how to achieve career success. What you will learnDecide if moving to management is right for youDevelop the skills required for managementLead and manage successful software development projectsUnderstand the various roles in a technical team and how to manage themMotivate and mentor your teamDeliver successful training and presentationsLead the design process with storyboards and personas, and validate your solutionWho this book is for Development Managers, Product Managers, Team Leaders, Solution Architects, or IT Directors who want to effectively manage colleagues, customers, potential customers, and technologists.
Author: Craig Duswalt
Publisher: Hybrid Global Publishing
ISBN: 1948181681
Category : Business & Economics
Languages : en
Pages : 406
Get Book Here
Book Description
It’s the end of an era. I have produced high-energy, content-rich RockStar Marketing BootCamps for the past twelve years. At my first BootCamp I was blessed to have approximately 250 people in the audience. Over the years it continued to grow, and at my April 2019 event, we had more than 700 attendees.
