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Author: Karl Gerstner
Publisher: Lars Muller Publishers
ISBN: 9783037780930
Category : Graphic arts
Languages : en
Pages : 0
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Book Description
Karl Gerstner s work is a milestone in the history of design. One of his most important works is Designing Programmes, which is presented here in a new edition of the original 1964 publication. In four essays, the author provides a basic introduction to his design methodology. Instead of set recipes, the method suggests a model for design in the early days of the computer era. The intellectual models it proposes, however, continue to be useful today. What it does not purvey is cut-and-dried, true-or-false solutions or absolutes of any kind - instead, it develops fundamental principles in an innovative and future-oriented way. The book is especially topical and exciting in the context of current developments in computational design, which seem to hold out the possibility of programmed design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. 200 illustrations
Author: Karl Gerstner
Publisher: Lars Muller Publishers
ISBN: 9783037780930
Category : Graphic arts
Languages : en
Pages : 0
Get Book Here
Book Description
Karl Gerstner s work is a milestone in the history of design. One of his most important works is Designing Programmes, which is presented here in a new edition of the original 1964 publication. In four essays, the author provides a basic introduction to his design methodology. Instead of set recipes, the method suggests a model for design in the early days of the computer era. The intellectual models it proposes, however, continue to be useful today. What it does not purvey is cut-and-dried, true-or-false solutions or absolutes of any kind - instead, it develops fundamental principles in an innovative and future-oriented way. The book is especially topical and exciting in the context of current developments in computational design, which seem to hold out the possibility of programmed design. With many examples from the worlds of graphic and product design, music, architecture, and art, it inspires the reader to seize on the material, develop it further, and integrate it into his or her own work. 200 illustrations
Author: Karl Gerstner
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 274
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Book Description
In The Dysfunction of Ritual in Early Confucianism Michael Ing describes how early Confucians coped with situations where their rituals failed to achieve their intended aims. In contrast to most contemporary interpreters of Confucianism, Ing demonstrates that early Confucian texts can be read as arguments for ambiguity in ritual failure. If, as discussed in one text, Confucius builds a tomb for his parents unlike the tombs of antiquity, and rains fall causing the tomb to collapse, it is not immediately clear whether this failure was the result of random misfortune or the result of Confucius straying from the ritual script by building a tomb incongruent with those of antiquity. The Liji (Record of Ritual)--one of the most significant, yet least studied, texts of Confucianism--poses many of these situations and suggests that the line between preventable and unpreventable failures of ritual is not always clear. Ritual performance, in this view, is a performance of risk. It entails rendering oneself vulnerable to the agency of others; and resigning oneself to the need to vary from the successful rituals of past, thereby moving into untested and uncertain territory. Ing's book is the first monograph in English about the Liji--a text that purports to be the writings of Confucius's immediate disciples, and included in the earliest canon of Confucian texts called ''The Five Classics,'' several centuries before the Analects. It challenges some common assumptions of contemporary interpreters of Confucian ethics--in particular the idea that a cultivated ritual agent is able to recognize which failures are within his sphere of control to prevent and thereby render his happiness invulnerable to ritual failure.
Author: Karl Gerstner
Publisher: MIT Press (MA)
ISBN:
Category : Design
Languages : en
Pages : 222
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Book Description
Karl Gerstner is one of Switzerland's—and therefore the world's—best and best-known graphic and typographic designers. His high ambition in this book, first published in German in 1972, is to provide a complete and systematic taxonomy of writing, a programmed investigation into the underlying structure of script and type; Gerstner writes that his book is meant to "encompass the aspects and possibilities of the alphabet in their totality." It is this systematic and programmatic approach that sets the book apart. Most studies of typography and its larger graphic setting and context are concerned with the history of the development of writing and printing, or are collections of typographic models or typical examples, or are textbooks on layout and design. This one is organized into five sections that take up, in turn, Script and Speech—the relation between writing and language, different alphabets, reading directions (the eye follows directions and moves in a direction), style; Manual Graphics or craft—materials, tools, methods, procedures, reproductive techniques; Images—letter pictures, word pictures, sentence pictures, handwriting, size, proportion, type weight, form, harmony, texture, brightness, color; Function—as effected through dimensioning, spacing, grouping, layout, integration; and Expression—as achieved through coordination, articulation, emphasis, diversion, and the spirit of play. As a physical object, the book is more than a passive repository of examples of typographic display. It makes a dynamic and integrated typographic statement of its own and as a whole as it progresses and develops in accordance with its internal program. The book is nearly square and opens vertically rather than horizontally. Type is printed on only one side of the sheets, which are folded back on themselves along the outer edge to form double leaves, so that there is no distracting show-through "noise." There are words printed in blind embossing and stencil cutouts. And color is used with an elegant restraint, appearing only at the book's mid-section climax—its very sparseness amid the prevailing sharp black and white contributes a luxurious effect.
Author: Karl Gerstner
Publisher: MIT Press (MA)
ISBN:
Category : Art
Languages : en
Pages : 194
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Book Description
Swiss artist and designer, Karl Gerstner draws on artistic literary, and scientific sources, as well as on his own studio work to investigate the basic visual elements of color and form. Inspired by Wassily Kandinsky, Gerstner explores the ideas of continuous and evenly measured changes in the three dimensions of color - hue, tone, and saturation.
Author: Richard Hollis
Publisher: Yale University Press
ISBN: 9780300106763
Category : Design
Languages : en
Pages : 288
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Book Description
Originally published: London: Laurence King Pub., 2006.
Author: Karl Gerstner
Publisher:
ISBN: 9783775791274
Category : Art
Languages : en
Pages : 64
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Book Description
Essay by Karl Gerstner.
Author: Helen Armstrong
Publisher: Chronicle Books
ISBN: 1616891238
Category : Design
Languages : en
Pages : 153
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Book Description
Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Author: Peter Mendelsund
Publisher: Ten Speed Press
ISBN: 0399581022
Category : Design
Languages : en
Pages : 258
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Book Description
Why do some book covers instantly grab your attention, while others never get a second glance? Fusing word and image, as well as design thinking and literary criticism, this captivating investigation goes behind the scenes of the cover design process to answer this question and more. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW As the outward face of the text, the book cover makes an all-important first impression. The Look of the Book examines art at the edges of literature through notable covers and the stories behind them, galleries of the many different jackets of bestselling books, an overview of book cover trends throughout history, and insights from dozens of literary and design luminaries. Co-authored by celebrated designer and creative director Peter Mendelsund and scholar David Alworth, this fascinating collaboration, featuring hundreds of covers, challenges our notions of what a book cover can and should be.
![Typography /[Wolfgang Weingart]. PDF](https://books.google.com/books/content/images/frontcover/PI31J57bjw0C?fife=w80-h100)
Author: Wolfgang Weingart
Publisher: Springer Science & Business Media
ISBN: 390704486X
Category : Graphic arts
Languages : en
Pages : 528
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Book Description
Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled and his work has served as an inspiration to countless designers in both North America and Europe. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings.
Author: Christoph Grünberger
Publisher:
ISBN: 9783037785935
Category : Algorithms
Languages : en
Pages : 304
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Book Description
This book is a tool kit to create new forms. It deals with grid-based design and gives the reader techniques to develop new forms, fonts, logos, and patterns. The concept represents a design process in which individual decisions follow much larger and deeper principles than immediate and spontaneous-intuitive actions. Using a wide variety of examples, each chapter contains a detailed description of the procedure from form analysis to setting up design rules and their application. Both a workbook and a source of inspiration, this publication provides designers and architects with the tool they need to find analytical forms analog, algorithm-based, exploratory but never of arbitrary origin. The procedures described allow an almost infinite number of possibilities. The designer is thus transformed from inventor to interpreter or curator, who assesses individual forms for logos, fonts or patterns on the fly and ensures that the design process is always efficient and goal-oriented. AUTHOR: Christoph Grunberger is a German illustrator and designer. He is active in the fields of corporate, interactive and spatial design, with a strong focus on exploring the limits of interaction and desktop applications. Together with Stefan Gandl he is co-author of the book Neubau Modul and collaborated on the exhibition NeubauIsm at gallery MU (Eindhoven/NL) in 2008, which was opened by Wim Crouwel. For the video installation Wutburger, a co-operation with Andreas Lutz, he received the excellence Award in the Art section at the Japan Media Arts Festival in Toyko in 2015. His works as a freelance designer have been awarded nationally and internationally. 55 images
