Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 234

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Author: Kwame Adom
Publisher: CRC Press
ISBN: 1003803261
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed, as the way business is conducted today, especially in this era of Industry 4.0 and the proliferation of technology-assisted processes, have created a new environment for doing business. Comparatively, yesterday’s businesses seemed to have been in the "dark," keeping itself within limited geographical locations, contacts, and markets. However, business today, with the technological boom, has created a global village with the advent of the World Wide Web and social media which is redefining the way business is conducted especially in product and service development, marketing and publicity, customer attraction and retention, scouting and recruitment, and so on. This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in the same. It discusses in some detail the general composition of business environments, specific factors that influence the operations and decisions of a business within its environment, the level of control businesses have over the factors that operate within the business environment, and the need for businesses to be proactive and to strategise in order to take advantage of the opportunities the business environment presents as while minimising the negative effects some factors also present. The book provides practical applications while not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real-life situations. Written in easy non-technical language, the book also has practice questions at the end, making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management and covers important business areas like types of business ownership and how to start a business.

Author: Jacques Digout
Publisher: Cambridge Scholars Publishing
ISBN: 152753605X
Category : Reference
Languages : en
Pages : 385

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Book Description
This book offers complete and operational methodology guidelines for the entire process of the Doctor of Business Administration (DBA) thesis. It provides insights into theory and practice, both indispensable for the successful completion of the research project. The volume draws on the contributions of major reference works, and offers simplified, clear and applicable standards for DBA participants and supervisors. It illustrates a living experience, because completing a thesis is a human adventure. “Non-classic” students starting a doctoral project are facing an utterly new world with codes and methods they do not recognise. As such, this book brings together many testimonies from DBA scholars, which will help readers to find new formulations and valuable solutions in their own work.

Author: John Wang
Publisher:
ISBN: 9781466680647
Category : Big data
Languages : en
Pages :

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Author: Bertrand Wong
Publisher:
ISBN: 9789810862381
Category : Industrial management
Languages : en
Pages : 94

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Author: Veland Ramadani
Publisher: Emerald Group Publishing
ISBN: 183753456X
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
Entrepreneurship Development in the Balkans directly engages questions of innovation and risk management within various types of entrepreneurship, including female, social, migrant, and corporate entrepreneurship in the context of the Balkans.

Author: Michael Segalla
Publisher: Routledge
ISBN: 1000404218
Category : Business & Economics
Languages : en
Pages : 142

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Book Description
Employee engagement, or more specifically how to obtain more engagement and what to do with the disengaged, preoccupies C-level executives, human resources professionals, and consultants. Factiva, a global database of more than 33,000 national and international publications indexed by Dow Jones, registered a near-continuous double-digit growth in interest in the topic since 1994. COVID-19 appears to be straining work systems, and employee engagement may be suffering. Interestingly, the American preoccupation with employee engagement, as evidenced by the tens of thousands press mentions indexed by Factiva and the over 38,000 website hits for the search term "employee engagement tools", does not appear shared by the rest of the world. International Perspectives on Employee Engagement offers a predominately non-American view of employee engagement. The authors address employee engagement from a variety of perspectives. They represent both empirical research and theoretical discussions. The chapters have a distinctly international viewpoint with authors hailing from Europe, Middle East, Africa, and North America. Given the cultural diversity of the authors, this book offers a unique, non-American perspective on employee engagement. With a new introduction that specifically examines the possible key performance indicators (KPIs) for the annual executive performance appraisal process resulting from the COVID-19 pandemic, the chapters in this book were originally published as a special issue of International Studies of Management & Organization.

Author: Erdener Kaynak
Publisher: Taylor & Francis
ISBN: 1317948181
Category : Business & Economics
Languages : en
Pages : 165

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Book Description
Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students. Teaching and Program Variations in International Business is an informative guide to successful strategies for teaching international business. It draws on the practical experience of several highly respected international business programs, as well as research into students’perceptions of their university experiences.This book covers many aspects of designing an international business curriculum, from the most effective ways to organize international fieldwork to the differences between foreign and domestic students’expectations of the university. In addition, it offers solid information on encouraging cross-cultural awareness and cooperation. Teaching and Program Variations in International Business is an invaluable guide to many areas of teaching international business and will give you a working knowledge of: how to use advanced technologies to facilitate virtual teamwork among students in different countries how to harness the Internet to provide an effective, low-cost experience of international cooperation and foreign cultures how to integrate international field experience into a broader teaching strategy what skills students need to operate effectively in other cultures how you can foster global competence and teach critical managerial skills the contrasts between the perspectives of developed and emerging countries how to identify the essential components of a well-designed information system in a global environmentAny university can teach the facts of international business. Only the best-prepared can teach the truths. Teaching and Program Variations in International Business can help you build a curriculum to help your students learn the truths of working in and with a different culture.

Author: Joëlle Vanhamme
Publisher: CRC Press
ISBN: 1317097866
Category : Business & Economics
Languages : en
Pages : 396

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Book Description
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy. These companies often end up dissatisfying their customers rather than delighting them. This research anthology investigates different angles of experiential marketing. The 16 chapters are organised in six sections. The first section considers whether memorable customer experiences result from the use of traditional marketing practices, perhaps implemented more effectively than previously, or require entirely new practices with new foundations that turn companies into experience providers. Section two details ways businesses seek to build brands through putting experiential marketing into practice, while section three asks whether there are general principles that can be applied to the design of customer experiences which ensure successful outcomes whatever market you may operate in. Section four examines how companies manage their customer experiences once they have made the strategic decision to provide them, and section five looks at methods available to evaluate the success of these customer experiences. 'Experiential marketing changes everything!' claim the management gurus, but is it really so significant that not joining this race is dangerous? The last section of the book offers a much needed critique of experiential marketing.

Author: Bogdan Lent
Publisher: CRC Press
ISBN: 1000929353
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Due to the impact of the epidemic in recent two years, the world economy has suffered great fluctuations. "Digital Finance", "Internet Finance" and "Science and Technology Finance" have gradually become hot spots in the industry, while enterprise development is also facing more challenges and difficulties. How should enterprises face the new situation and transformation? Economic and Business Management 2022 discusses the topics below: Economics: Marketing; Finance and Securities; Regional Economic; Tourism Economy; Economic Theory; Ecological Economy; Resources Economy; E-Commerce/Ebusiness; Finance and Tax. Business Management: Human resources; Market management; Sales management; Business management; Quality Management; Production management; Cultural system and mechanism; Fund management. The book is of interest to academics and professionals involved or interested in the fields mentioned above.