Jane's Major Companies of Europe PDF Download
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Author: Frederick Thomas Jane
Publisher:
ISBN:
Category : Investments
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 552
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Book Description
Author: Frederick Thomas Jane
Publisher:
ISBN:
Category : Investments
Languages : en
Pages :
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Book Description
Author: Scholastic Library Publishing
Publisher: Franklin Watts
ISBN: 9780531027516
Category :
Languages : en
Pages :
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Book Description
Author: Jonathan Love
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1247
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Book Description
Author: Lionel F. Gray
Publisher:
ISBN: 9780070322066
Category : Investments
Languages : en
Pages : 1572
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Book Description
Author: Lionel Faraday Gray
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 1524
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Book Description
Author: Love
Publisher:
ISBN: 9780531032817
Category : Business & Economics
Languages : en
Pages :
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Author: Jonathan Love
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Hubert Bonin
Publisher: Librairie Droz
ISBN: 9782600012591
Category : Business & Economics
Languages : en
Pages : 708
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Book Description
The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however, lacked a comprehensive study. This book gathers the works of two dozen economic and business historians from across Europe, preceded by Mira Wilkins' comparative essay. The collection addresses the timetable and pace of American direct investment in Europe, the patterns followed in each country according to the specificities of each industry and service sector, and the strategies followed by the different firms. The studies go beyond the facts, scrutinizing the immaterial aspects of this business history, especially European perceptions of American firms and the essential stakes of corporate images and identities. The Europeanization of American firms is a key issue, including social relations, management, commercial policies, brand image, connections and embeddedness. The authors gauge the reaction of public authorities and lobbies (industrialists and trade unions). Graphs and tables provide data, while overviews of ads published by American affiliates fuel analyses of consumer perception.
Author: United States International Trade Commission. Office of Industries
Publisher:
ISBN:
Category : Automobile industry and trade
Languages : en
Pages : 198
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Book Description
