Jan Tschichold Master Typographer

Jan Tschichold Master Typographer PDF Author: Cees de Jong
Publisher: Thames and Hudson
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 366

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Book Description
"Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential books and became instrumental in promoting the modernist design strategy called the New Typography. This substantial volume covers Tschihold's life and career, placing the designer's vision firmly in the rich cultural and historical context of his era." --Book Jacket.

Jan Tschichold and the New Typography

Jan Tschichold and the New Typography PDF Author: Paul Stirton
Publisher: Yale University Press
ISBN: 9780300243956
Category : Graphic arts
Languages : en
Pages : 0

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Book Description
An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, The New Typography (1928), still regarded as a seminal text of graphic design. Published in association with the Bard Graduate Center Exhibition Schedule: Bard Graduate Center, New York (02/15/19-07/07/19)

The New Typography

The New Typography PDF Author: Jan Tschichold
Publisher: Univ of California Press
ISBN: 9780520250123
Category : Art
Languages : en
Pages : 236

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Book Description
"Probably the most important work on typography and graphic design in the twentieth century."--Carl Zahn, The Museum of Fine Arts, Boston

The Form of the Book

The Form of the Book PDF Author: Jan Tschichold
Publisher: Point Roberts, Wash. ; Vancouver, B.C. : Hartley & Marks
ISBN:
Category : Architecture
Languages : en
Pages : 208

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Book Description


Asymmetric Typography

Asymmetric Typography PDF Author: Jan Tschichold
Publisher: New York : Reinhold Publishing Corporation
ISBN:
Category : Printing
Languages : en
Pages : 112

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Book Description


Meggs' History of Graphic Design

Meggs' History of Graphic Design PDF Author: Philip B. Meggs
Publisher: John Wiley & Sons
ISBN: 1118017765
Category : Design
Languages : en
Pages : 2071

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Book Description
Note from the publisher: The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. (***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248). The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: Flashcards featuring images from book for image identification self-study Self-test assessment by chapter Image Gallery featuring key designers and their work Downloadable Resources: Indices of key terms and people ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World*** This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape—such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout—many new or newly updated—Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

Just My Type

Just My Type PDF Author: Simon Garfield
Publisher: Profile Books
ISBN: 1847652921
Category : Reference
Languages : en
Pages : 352

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Book Description
Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Designing Fonts

Designing Fonts PDF Author: Chris Campe
Publisher:
ISBN: 9780500241554
Category : Design
Languages : en
Pages : 0

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Book Description
Type design is often presented in either such detail-obsessed complexity that it is not welcoming to beginners, or it is so simplified with the help of apps and web services that the resulting fonts are virtually useless. This book is different. It shows readers how to design professional fonts - without having to find out all of type design's secrets first. Designing Fonts teaches the basics of type design from sketched letters to finished font, offering an uncomplicated but thorough introduction to type design. With easy-to-follow instructions, many examples and professional tips, readers will learn how to design unique typefaces tailor-made for their own projects or customer orders. This book has two parts. Part 1 explains the theoretical, creative and technical basics of type design and font production. Six chapters then cover everything from alphabet to font, showing readers how to find and develop typeface ideas, design matching letters, produce fonts and expand them with special functions. Part 2 comprises eight workshops that explore how to design and implement different kinds of typefaces, from decorative interlocking display fonts with alternative letters to well-developed headline fonts with multiple cuts and OpenType features.

Jan Tschichold, Designer

Jan Tschichold, Designer PDF Author: Richard B. Doubleday
Publisher: Ben Uri Gallery & Museum
ISBN:
Category : Art
Languages : en
Pages : 248

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Book Description
Shortly after the end of the Second World War, Penguin Books made the bold decision to completely redesign its publications. Examining how Jan Tschichold took on the Herculean task of creating a uniform design, this title surveys the typographic revolution that Tschichold masterminded at Penguin.

The Book of Books

The Book of Books PDF Author: Mathieu Lommen
Publisher:
ISBN: 9780500515914
Category : Design
Languages : en
Pages : 463

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Book Description
Describes the developments in book design and typography through profiles of notable printers, artists, and styles such as the Elseviers, William Morris, Swiss typography, Irma Boom, and Joost Grootens.