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Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
ISBN: 1119411602
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
ISBN: 1119411602
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
Author: DUBEY, SANJIVA SHANKAR
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9387472965
Category : Business & Economics
Languages : en
Pages : 461
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Book Description
Businesses are becoming increasingly global, so they need a well-orchestrated IT management strategy to meet the increasing customer expectations and international competition. This concise yet comprehensive edition is designed to prepare students with IT strategy, planning and management with latest management frameworks, researched principles and proven best practices. Besides giving an in-depth study of managing IT as a strategic resource, the book also explains how to prepare an effective plan for implementing IT strategy. Further, it covers the complete lifecycle of IT management encompassing IT projects and program management, IT service management, planning and measuring returns from IT investment, and management of IT-led change in the organization. In addition, it deals with the topics of modern interest such as computer ethics, IPR management, and Indian cyber laws. NEW TO THE EDITION Includes three new chapters on ‘Business Model Strategies’, ‘Business Process Reengineering and ERP’, and ‘Big Data Analytics Strategy’. Several case studies in the Indian context to give a practical under-standing of the subject for the readers. MCQs to help students to test their knowledge. TARGET AUDIENCE • B. Tech (Computer Science) • B.Tech (IT) • M.Sc. (IT) • MBA (PGDM)
Author: SANJIVA SHANKAR DUBEY
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120342216
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
This textbook, now in its second edition, continues to provide a thorough understanding of the concepts and applications of IT strategy and management. The book gives an in-depth study of the information technology as a strategic resource, the need for a strategic approach for its management, and the necessity of its alignment with business strategy. It explains how to prepare an effective plan for the implementation of information strategy. The book also describes how to evaluate the impact of IT on organizations and their workforce, and how to measure returns on IT investment. It also covers recent developments in IT management such as ITIL (Information Technology Infrastructure Library), IT service management, MOF (Microsoft Operations Framework), COBIT, and standards such as ISO 20000 and B527001, which are currently being practised by the industry but need more dissemination in the academic arena. This well-structured and clearly written book is designed for the students of MBA, MCA, BE (IT) and other graduate courses. In addition, IT Professionals who need to update their knowledge continuously for their professional growth will also find the book quite handy. The book has received wide patronage as textbook and reference book by several leading MBA schools and technical universities for courses such as Information Management, MIS, IT/ITES Management, ITSM, and Computers in Management or IT for the Management of Enterprise. What is New to This Edition : Contains an entirely a new chapter on Computer Ethics, Intellectual Property Rights and Cybercrime Incorporates two new cases on Indian Telecom IT: Dream IT, and MG Retail: A Case of Missing “e” in Retail Provides multiple choice questions, with answers, for a better grasp of the concepts discussed
Author: Michael J. Baker
Publisher: Red Globe Press
ISBN: 9781137025821
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author: Frank T. Rothaermel
Publisher: McGraw-Hill Education
ISBN: 9780077645069
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Author: Joe Peppard
Publisher: John Wiley & Sons
ISBN: 047003467X
Category : Business & Economics
Languages : en
Pages : 504
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Book Description
A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665
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Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Author: Robert Galliers
Publisher: Routledge
ISBN: 0750656190
Category : Business & Economics
Languages : en
Pages : 642
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Book Description
The editors include a wide range of contemporary and classic articles from North America and the UK on key information systems management themes, including IT developments in business and outsourcing information systems services.
Author: Philippe Lasserre
Publisher: Bloomsbury Publishing
ISBN: 1350932973
Category : Business & Economics
Languages : en
Pages : 689
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Book Description
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Author: Steve Brown
Publisher: Routledge
ISBN: 1136362304
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
This is a substantial new edition of a successful textbook which continues to have a sensible and 'easy to read' style. Each Chapter has a past/present/future theme with a real strategic approach. Strategic Operations Managment shows operations as combining products and services into a complete offer for the customer. Services are therefore seen as key and are integrated throughout the material in each chapter. Manufacturing, service supply and other key factors are all shown to be in place. In an era where companies are fond of talking about core competences but still struggle to understand their operations, this is an important for academics and practitioners alike. Only when managers understand their operations will they be able to leverage them into any sort of capabilities that will lead to competitive advantage. Online tutor resource materials accompany the book.
