IT STRATEGY AND MANAGEMENT, FOURTH EDITION PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download IT STRATEGY AND MANAGEMENT, FOURTH EDITION PDF full book. Access full book title IT STRATEGY AND MANAGEMENT, FOURTH EDITION by DUBEY, SANJIVA SHANKAR. Download full books in PDF and EPUB format.
Author: DUBEY, SANJIVA SHANKAR
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9387472965
Category : Business & Economics
Languages : en
Pages : 461
Get Book Here
Book Description
Businesses are becoming increasingly global, so they need a well-orchestrated IT management strategy to meet the increasing customer expectations and international competition. This concise yet comprehensive edition is designed to prepare students with IT strategy, planning and management with latest management frameworks, researched principles and proven best practices. Besides giving an in-depth study of managing IT as a strategic resource, the book also explains how to prepare an effective plan for implementing IT strategy. Further, it covers the complete lifecycle of IT management encompassing IT projects and program management, IT service management, planning and measuring returns from IT investment, and management of IT-led change in the organization. In addition, it deals with the topics of modern interest such as computer ethics, IPR management, and Indian cyber laws. NEW TO THE EDITION Includes three new chapters on ‘Business Model Strategies’, ‘Business Process Reengineering and ERP’, and ‘Big Data Analytics Strategy’. Several case studies in the Indian context to give a practical under-standing of the subject for the readers. MCQs to help students to test their knowledge. TARGET AUDIENCE • B. Tech (Computer Science) • B.Tech (IT) • M.Sc. (IT) • MBA (PGDM)
Author: DUBEY, SANJIVA SHANKAR
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9387472965
Category : Business & Economics
Languages : en
Pages : 461
Get Book Here
Book Description
Businesses are becoming increasingly global, so they need a well-orchestrated IT management strategy to meet the increasing customer expectations and international competition. This concise yet comprehensive edition is designed to prepare students with IT strategy, planning and management with latest management frameworks, researched principles and proven best practices. Besides giving an in-depth study of managing IT as a strategic resource, the book also explains how to prepare an effective plan for implementing IT strategy. Further, it covers the complete lifecycle of IT management encompassing IT projects and program management, IT service management, planning and measuring returns from IT investment, and management of IT-led change in the organization. In addition, it deals with the topics of modern interest such as computer ethics, IPR management, and Indian cyber laws. NEW TO THE EDITION Includes three new chapters on ‘Business Model Strategies’, ‘Business Process Reengineering and ERP’, and ‘Big Data Analytics Strategy’. Several case studies in the Indian context to give a practical under-standing of the subject for the readers. MCQs to help students to test their knowledge. TARGET AUDIENCE • B. Tech (Computer Science) • B.Tech (IT) • M.Sc. (IT) • MBA (PGDM)
Author: Michael J. Baker
Publisher: Red Globe Press
ISBN: 9781137025821
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Author: SANJIVA SHANKAR DUBEY
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120342216
Category : Business & Economics
Languages : en
Pages : 275
Get Book Here
Book Description
This textbook, now in its second edition, continues to provide a thorough understanding of the concepts and applications of IT strategy and management. The book gives an in-depth study of the information technology as a strategic resource, the need for a strategic approach for its management, and the necessity of its alignment with business strategy. It explains how to prepare an effective plan for the implementation of information strategy. The book also describes how to evaluate the impact of IT on organizations and their workforce, and how to measure returns on IT investment. It also covers recent developments in IT management such as ITIL (Information Technology Infrastructure Library), IT service management, MOF (Microsoft Operations Framework), COBIT, and standards such as ISO 20000 and B527001, which are currently being practised by the industry but need more dissemination in the academic arena. This well-structured and clearly written book is designed for the students of MBA, MCA, BE (IT) and other graduate courses. In addition, IT Professionals who need to update their knowledge continuously for their professional growth will also find the book quite handy. The book has received wide patronage as textbook and reference book by several leading MBA schools and technical universities for courses such as Information Management, MIS, IT/ITES Management, ITSM, and Computers in Management or IT for the Management of Enterprise. What is New to This Edition : Contains an entirely a new chapter on Computer Ethics, Intellectual Property Rights and Cybercrime Incorporates two new cases on Indian Telecom IT: Dream IT, and MG Retail: A Case of Missing “e” in Retail Provides multiple choice questions, with answers, for a better grasp of the concepts discussed
Author: Jeffrey H. Dyer
Publisher: John Wiley & Sons
ISBN: 1119411602
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
Author: Joe Peppard
Publisher: John Wiley & Sons
ISBN: 047003467X
Category : Business & Economics
Languages : en
Pages : 504
Get Book Here
Book Description
A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Author: Bill Donaldson
Publisher: Bloomsbury Publishing
ISBN: 1137355123
Category : Business & Economics
Languages : en
Pages : 311
Get Book Here
Book Description
This is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary overview of the discipline. This textbook offers a unique blend of academic rigour and practical focus based on the authors' invaluable combination of industry experience, expertise in sales consultancy and years of teaching and research in sales. Accessibly divided into three parts-'Strategy', 'Process' and 'Practice'-it presents a wide range of topics such as ethical issues in sales, key account management, international sales, recruitment, and compensation and rewards. Sales Management is the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. New to this Edition: - New chapters on Defining and Implementing Sales Strategies and Key Account Management - New case studies, vignettes, questions for reflection and statistics added throughout the text - An increased emphasis on the practical approaches to professional selling - Insightful interviews with sales professionals sharing their experience and insights at the end of some chapters
Author: Robert Galliers
Publisher: Routledge
ISBN: 0750656190
Category : Business & Economics
Languages : en
Pages : 642
Get Book Here
Book Description
The editors include a wide range of contemporary and classic articles from North America and the UK on key information systems management themes, including IT developments in business and outsourcing information systems services.
Author: John A. Parnell
Publisher: SAGE Publications
ISBN: 1452292787
Category : Business & Economics
Languages : en
Pages : 665
Get Book Here
Book Description
In Strategic Management: Theory and Practice, Fourth Edition, John A. Parnell leads readers through detailed, accessible coverage of the strategic management field. Concise and easy to understand chapters address concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. Rather than relegating case analysis to a chapter at the end of the book, Parnell aligns each chapter's key concepts with 25 case analysis steps. Current examples and high interest real-time cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world.
Author: Nigel Slack
Publisher: Prentice Hall
ISBN: 9780273695196
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This book provides a treatment of operations strategy which is clear and well structured, and seeks to apply some of the ideas of operations strategy to a variety of businesses and organisations.
Author: Frank T. Rothaermel
Publisher: McGraw-Hill Education
ISBN: 9780077645175
Category : Strategic planning
Languages : en
Pages : 468
Get Book Here
Book Description
