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Author: Christopher M. Knight
Publisher: Wiley
ISBN: 9780471376798
Category : Computers
Languages : en
Pages : 0
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Book Description
The key marketing strategies everyone must know to compete in the worldwide ISP business New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20% for the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you'll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business. This book shows you how to: * Raise your ISP's market value * Determine what makes your ISP unique * Increase the number of new subscribers * Develop a great marketing campaign * Reach and find your target audience * Attract, retain, and train the best customer service staff * Acquire new subscribers via acquisitions of other ISPs As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.
Author: Christopher M. Knight
Publisher: Wiley
ISBN: 9780471376798
Category : Computers
Languages : en
Pages : 0
Get Book Here
Book Description
The key marketing strategies everyone must know to compete in the worldwide ISP business New ISPs are popping up all over the place and the competition for market share is fierce. In fact, there are over 8,100 ISPs worldwide with a predicted growth rate of 20% for the next five years. Despite this explosive growth, there is a significant lack of information and guidance on how to develop a winning marketing strategy. Written by a pre-eminent ISP marketing expert, this book focuses on the specific issues unique to the ISP business and provides a proven plan to start and grow your ISP. From determining the value of your business and finding your niche to developing an effective marketing campaign and running promotions, you'll find everything you need to know to get up and running. Throughout the book, Knight examines such hot topics as branding, pricing, advertising, service strategies, selling and pricing, and acquisition. He also includes a comprehensive, customizable marketing plan that is ready to be implemented. And, with the help of detailed information, real-world examples, and turnkey models, the author shows how to successfully apply the material to develop your ISP business. This book shows you how to: * Raise your ISP's market value * Determine what makes your ISP unique * Increase the number of new subscribers * Develop a great marketing campaign * Reach and find your target audience * Attract, retain, and train the best customer service staff * Acquire new subscribers via acquisitions of other ISPs As a value-added feature, a complete ISP Business Plan Sample by Jason Zigmont of HowToSell.net is included.
Author: Geoff Huston
Publisher: Wiley
ISBN: 9780471314998
Category : Computers
Languages : en
Pages : 704
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Book Description
Introducing the ISP bible for the networking and telecomm industry. To put it mildly, cyberspace business is booming. There are presently more than 6,000 Internet Service Providers worldwide, and about 600 new providers are springing up each quarter. However, the ISP business is still very young and without precedent-no how-to manual or foolproof start-up recipe exists for those who want a piece of the action. As ISPs mount an ambitious challenge against phone companies for control of the $300 billion telecommunications market, they need a step-by-step planning guide to creating, developing, and profiting from a solid service provider business. Networking pioneer Geoff Huston describes the technologies, business practices, and policies required to be a formidable player in the ISP business, covering architecture principles, network management, infrastructure, business models, public policy, future growth, and much more. ISP (Internet Service Provider) companies provide access for end-users to the Internet. ISPs range from small, regional providers to larger, well-known companies like America Online and Sprint. The Wiley Networking Council's mission is to fill an important gap in networking literature by publishing books that put technology into perspective for decision makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. It is comprised of four of the most influential leaders of the networking community: Lyman Chapin: Founding trustee of the Internet Society; chief scientist of BBN, a division of GTE Internetworking. Scott Bradner: Trustee of the Internet Society; Director of the Harvard University Network Switching Test Lab; Network World columnist. Vinton Cerf: Founding trustee of the Internet Society, often called the "Father of the Internet;" Senior Vice President, MCI/WorldCom. Ed Kozel: CTO and Senior VP for Product Development, Cisco Corporation,
Author: Matthias Finger
Publisher: Edward Elgar Publishing
ISBN: 0857930478
Category : Business & Economics
Languages : en
Pages : 537
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Book Description
'To learn about how economic and institutional forces have shaped the network industries and policies towards them, read the first part of the book. To discover their impacts on particular industries, read the second part. And to find out what has happened in particular countries, read the third part. I think anyone interested in network industries should read all of it! The book's structure allows for many interesting comparisons across countries and sectors.' Richard Green, University of Birmingham, UK 'This is a very useful and comprehensive guide to reforms in network industries in communications, energy, transport and water. It is organized by generic topic, sector and region. Its authors are acknowledged experts. I am confident that this Handbook will be a widely read and valuable resource for many years.' Martin Cave, London School of Economics, UK 'Quite an accomplishment, this Handbook provides by far the most comprehensive overview of the role of the private sector and competition in infrastructure industries, with thoughtful surveys of each of the major infrastructure sectors and of the key regions and countries.' José Gómez-Ibáñez, Harvard University, US In recent decades, all infrastructures have undergone significant restructuring. This worldwide phenomenon is often labelled 'liberalization' and although expectations were high with respect to lower prices, greater efficiency and innovation, the expected gains have not always been fully realized. This extensive, state-of-the-art Handbook provides a comprehensive overview of the various experiences of liberalization across different sectors, regions and disciplines. The multidisciplinary approach focuses on the economic, political and institutional aspects of liberalization as well as, to a lesser extent, on technological issues. As such, it constitutes a unique contribution, as this broad overview is often lost in the sector specific, country-focused and purely disciplinary approaches prevalent in the current literature. Sectors explored include telecoms, the Internet, energy and transport, whilst the truly global perspective incorporates unique case studies from an array of developed and developing countries including the US, China, India and the EU. The International Handbook of Network Industries will become the definitive volume for academics researchers and students of economics, political science and law interested in infrastructure regulation. It will also prove a valuable guide to practitioners and policy-makers involved in liberalization and competition.
Author: Timothy D. Casey
Publisher: Wiley-Interscience
ISBN:
Category : Computers
Languages : en
Pages : 296
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Book Description
It's a jungle out there, (in ISP LiabilityLand) but your capable jungle guide, Tim Casey, takes you safely and firmly into and out of what would otherwise be very complex and potentially dangerous territory. Bring a camera.-Vinton Cerf Governments around the world are establishing laws and regulations that will have a great impact on the way Internet Service Providers (ISPs) do business. With existing and ongoing efforts to regulate the Internet, ISPs are in desperate need of expert guidance to sort out which laws apply to them. This is precisely what author Timothy Casey offers in his new book. As the preeminent technical legal counsel for MCI WorldCom and one of the framers of the Digital Millennium Copyright Act, Casey shows you how to protect yourself in this volatile market. This valuable guide gives you: * Detailed explanations on the varying laws and how their technical features impact running a liability-free ISP * Critical considerations for adopting effective policies and procedures that enable you to best structure your operations * Valuable insight on the important issues to consider when contracting with users, vendors, and sales channels to accommodate the laws and maximize your profitability Networking Council Books put technology into perspective for decision-makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. The series advisors are three of the most influential leaders of the networking community: Visit our Web site at www.wiley.com/compbooks/ Visit the Networking Council Web site at www.wiley.com/networkingcouncil
Author: Geoff Huston
Publisher: John Wiley & Sons
ISBN:
Category : Computers
Languages : en
Pages : 586
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Book Description
"A critical guide through the tangled thicket of hype, assumptions, and facts about Quality of Service in IP Networks." - Scott Bradner, Senior Consultant at Harvard and Transport Area Director, IETF The next wave of Internet services will include voice and video as well as data. Supporting this will be the next generation of multiservice network platforms. This technology guide provides a comprehensive examination of the tools used to construct multiservice Internet networks, and provides up-to-the-minute solutions that deliver accurate services. Detailing every part of this important topic, this book covers the latest in standards work, Quality of Service architectures, detailed evaluation of performance-tuning tools, and design guidelines for achieving optimum performance from Internet networks. With this book, you'll gain an unprecedented look at the key issues that arise when engineering Internet networks to deliver defined levels of performance and learn how to fully utilize the wide array of service performance tools that are available in current Internet networks. Networking Council Books put technology in perspective or decision-makers who need an implementation strategy, a vendor and outsourcing strategy, and a product and design strategy. Series advisors are three of the most influential leaders of the networking community: Visit our Web site at www.wiley.com/compboo ks/ Visit the Networking Council Web site at www.wiley.com/ networkingcouncil
Author: Budi Martokoesoemo
Publisher: Wiley
ISBN: 9780471255055
Category : Business & Economics
Languages : en
Pages : 72
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Book Description
Author: Anita Rosen
Publisher: Amacom Books
ISBN: 9780814471548
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
Author: Frank Catalano
Publisher: For Dummies
ISBN: 9780764507786
Category : Computers
Languages : en
Pages : 364
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Book Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
Author: Sean Carton
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
A close look at the dotcom failures and what went wrong from staff members, venture capitalists and industry analysts.
Author: Eiji Oki
Publisher: John Wiley & Sons
ISBN: 111818081X
Category : Computers
Languages : en
Pages : 260
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Book Description
Today, the internet and computer networking are essential parts of business, learning, and personal communications and entertainment. Virtually all messages or transactions sent over the internet are carried using internet infrastructure- based on advanced internet protocols. Advanced internet protocols ensure that both public and private networks operate with maximum performance, security, and flexibility. This book is intended to provide a comprehensive technical overview and survey of advanced internet protocols, first providing a solid introduction and going on to discuss internetworking technologies, architectures and protocols. The book also shows application of the concepts in next generation networks and discusses protection and restoration, as well as various tunnelling protocols and applications. The book ends with a thorough discussion of emerging topics.
