Author: Alastair Dallas
Publisher: Theme Park Press
ISBN: 9781683901716
Category : Amusement parks
Languages : en
Pages : 416
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Book Description
"Meet the cadre of six men who imagined and described the specifics of Walt Disney’s vision for a new kind of family entertainment park—the men of WED Enterprises, who began the process of inventing Disneyland. Enter the bustling 'Disneyland Plans Room' at Walt Disney’s custom-designed studio. Disney drew upon the talents of tinkerers and hobbyists, artists, writers, engineers, architects, builders, and—especially—Hollywood art directors to realize his dream. See the site transformed from moonscape to wonderland and struggle along with the park’s management as they rush headlong toward an opening day that seems impossible to achieve. Based on years of original research and interviews, this is the true but unauthorized story—complete with vintage photos—of just what it took to invent the happiest place on earth and make Walt Disney's dream come true"--Back cover.
Author: Richard Snow
Publisher: Scribner
ISBN: 1501190814
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
A propulsive and “entertaining” (The Wall Street Journal) history chronicling the conception and creation of the iconic Disneyland theme park, as told like never before by popular historian Richard Snow. One day in the early 1950s, Walt Disney stood looking over 240 acres of farmland in Anaheim, California, and imagined building a park where people “could live among Mickey Mouse and Snow White in a world still powered by steam and fire for a day or a week or (if the visitor is slightly mad) forever.” Despite his wealth and fame, exactly no one wanted Disney to build such a park. Not his brother Roy, who ran the company’s finances; not the bankers; and not his wife, Lillian. Amusement parks at that time, such as Coney Island, were a generally despised business, sagging and sordid remnants of bygone days. Disney was told that he would only be heading toward financial ruin. But Walt persevered, initially financing the park against his own life insurance policy and later with sponsorship from ABC and the sale of thousands and thousands of Davy Crockett coonskin caps. Disney assembled a talented team of engineers, architects, artists, animators, landscapers, and even a retired admiral to transform his ideas into a soaring yet soothing wonderland of a park. The catch was that they had only a year and a day in which to build it. On July 17, 1955, Disneyland opened its gates…and the first day was a disaster. Disney was nearly suicidal with grief that he had failed on a grand scale. But the curious masses kept coming, and the rest is entertainment history. Eight hundred million visitors have flocked to the park since then. In Disney’s Land, “Snow brings a historian’s eye and a child’s delight, not to mention superb writing, to the telling of this fascinating narrative” (Ken Burns) that “will entertain Disneyphiles and readers of popular American history” (Publishers Weekly).
Author: Cindy Mediavilla
Publisher: Lexington Books
ISBN: 1666910554
Category : Art
Languages : en
Pages : 295
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Book Description
The Women Who Made Early Disneyland tells the story of the many women who designed, built, and operated early Disneyland from their various positions and departments and highlights how their work contributed to Disneyland’s early success.
Author: Robert Neuman
Publisher: McFarland
ISBN: 1476686254
Category : Performing Arts
Languages : en
Pages : 279
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Book Description
From its beginnings, Disneyland was destined to be something entirely different from the standard mid-century amusement park. To sell his dream park to investors and the public, Walt Disney recruited Hollywood art directors and sketch artists to design the grounds around the mythic settings and high-minded ideals commonly expressed on the silver screen. This book focuses on the initial planning of Disneyland and its first year of operation, a time when Walt personally oversaw every detail of the park's development. Divided into chapters by park zone, it reveals how the five sectors were constructed using illusionistic tricks of stage design. Reaching beyond structure and design, chapters also explore how the sectors--Main Street, U.S.A., Frontierland, Tomorrowland, Adventureland and Fantasyland--represented themes found in Disney stories, familiar movie genres and American culture at large.
Author: Marty Sklar
Publisher: Disney Electronic Content
ISBN: 1423184521
Category : Biography & Autobiography
Languages : en
Pages : 435
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Book Description
Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century.
Author: Van Arsdale France
Publisher:
ISBN: 9781941500637
Category :
Languages : en
Pages : 222
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Book Description
Lessons from the Man Who Created Disney University. Van Arsdale France, the founder of Disney University and author of its world-class "cast member" training programs, takes you inside the "berm" for a first-hand look at how Disney makes the magic that keeps its guests coming back for more.
Author: Jennifer L. Clinehens
Publisher: Jennifer L. Clinehens
ISBN:
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
Author: Brian Dolan
Publisher: Rowman & Littlefield Publishers
ISBN: 0742564614
Category : History
Languages : en
Pages : 227
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Book Description
Brian Dolan's social and cultural history of the music business in relation to the history of the player piano is a critical chapter in the story of contemporary life. The player piano made the American music industry-and American music itself-modern. For years, Tin Pan Alley composers and performers labored over scores for quick ditties destined for the vaudeville circuit or librettos destined for the Broadway stage. But, the introduction of the player piano in the early 1900s, transformed Tin Pan Alley's guild of composers, performers, and theater owners into a music industry. The player piano, with its perforated music rolls that told the pianos what key to strike, changed musical performance because it made a musical piece standard, repeatable, and easy rather than something laboriously learned. It also created a national audience because the music that was played in New Orleans or Kansas City could also be played in New York or Missoula, as new music (ragtime) and dance (fox-trot) styles crisscrossed the continent along with the player piano's music rolls. By the 1920s, only automobile sales exceeded the amount generated by player pianos and their music rolls. Consigned today to the realm of collectors and technological arcane, the player piano was a moving force in American music and American life.
Author: Van Arsdale France
Publisher:
ISBN: 9780941613194
Category : Disneyland (Calif.)
Languages : en
Pages : 119
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Book Description
Van Arsdale France has worked with the Disney organization for over thirty-six years. He is an acknowledged master of "creating happiness for others," which is attested to by his record of being both the Founder & a Professor Emeritus of the Disney Universities. Van Arsdale France was hired by Walt Disney in 1954 to assist in the creation of a family park...a park that became DISNEYLAND. Van takes you from the beginning, from an orange grove of Southern California to the sprawling complex of attractions known as Disneyland in a light easy reading biography of interest to all ages. This 8 1/2 x 11 book contains over 70 black & white & color photographs of Disneyland & Walt Disney from the mid 50's to present. This introduction is by Dick Nunis, President of Walt Disney Attractions. This book is of interest to all fans of Walt Disney & Disneyland. For more information call toll free, (800) 346-8940.
Author: Chris Strodder
Publisher: Santa Monica Press
ISBN: 1595807985
Category : Travel
Languages : en
Pages : 581
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Book Description
Completely updated and expanded with over 50 new entries and 300 new photos, The Disneyland Encyclopedia spans the entire history of the park, from its founding more than 50 years ago to the present day. This fascinating book features detailed explorations of 600 Disneyland topics, including lands, attractions, restaurants, stores, events, and significant people. Each of the main encyclopedia entries illuminates the history of a Disneyland landmark, revealing the initial planning strategies for the park’s iconic attractions and detailing how they evolved over the decades. Enriching this unique A-to-Z chronicle are profiles of the personalities who imagined and engineered the kingdom known as “The Happiest Place on Earth.” Discover unbuilt concepts, including Liberty Street, Rock Candy Mountain, and Chinatown, and delight in fascinating trivia about long-lost Disneyland features, from the real rifles in the shooting gallery that was once located on Main Street to the jet-packed Rocket Man who flew above Tomorrowland. The new “Mouscellany" feature adds fun facts, hidden secrets, and odd trivia to the third edition. Overflowing with meticulously researched details and written in a spirited, accessible style, The Disneyland Encyclopedia is a comprehensive and entertaining exploration of the most-influential, most-renovated, and most-loved theme park in the world!
