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Author: Elmer Lamont Rhoades
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 772
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Author: Elmer Lamont Rhoades
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 772
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Author: Lawrence J. Gitman
Publisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 316
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Author: Robert Z. Aliber
Publisher: MIT Press
ISBN: 9780262510660
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author: Michael John Baker
Publisher:
ISBN: 9780333556856
Category : Marketing
Languages : en
Pages : 646
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Author: Graeme Drummond
Publisher: Routledge
ISBN: 1136392262
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
Author: Philip R. Cateora
Publisher: Ardent Media
ISBN:
Category :
Languages : en
Pages : 484
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Author: M. J. Baker
Publisher:
ISBN:
Category :
Languages : en
Pages : 287
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Author: John E. G. Bateson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 616
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Author: Philip Kotler
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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