Introductory Readings in Marketing PDF Download
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Author: Elmer Lamont Rhoades
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 774
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Book Description
Author: Elmer Lamont Rhoades
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 774
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Book Description
Author: Steven M. Cahn
Publisher: Cengage Learning
ISBN: 9780155020962
Category : Philosophy
Languages : en
Pages : 0
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Book Description
REASON AT WORK is designed for Introduction to Philosophy courses where the instructor prefers to use a collection of readings to introduce the broad divisions of the discipline. This edition includes sixty-two readings organized into the six major branches of philosophical inquiry: Ethics, Social and Political Philosophy, Epistemology, Metaphysics, Philosophy of Religion, and Philosophy of Mind.
Author: Patrick Lee Miller
Publisher: Hackett Publishing
ISBN: 1624663540
Category : Philosophy
Languages : en
Pages : 533
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Book Description
This concise anthology of primary sources designed for use in an ancient philosophy survey ranges from the Presocratics to Plato, Aristotle, the Hellenistic philosophers, and the Neoplatonists. The Second Edition features an amplified selection of Presocratic fragments in newly revised translations by Richard D. McKirahan. Also included is an expansion of the Hellenistic unit, featuring new selections from Lucretius and Sextus Empiricus as well as a new translation, by Peter J. Anderson, of most of Seneca’s De Providentia. The selections from Plotinus have also been expanded.
Author: Robert Z. Aliber
Publisher: MIT Press
ISBN: 9780262510660
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Author: John Hospers
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 346
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Book Description
John Hospers presents a unique, evoking collection of writings about aesthetics in this book sure to serve undergraduate studies. With a focus on the idea of art as form, expression, and symbol, Introductory Readings in Aesthetics provides necessary and interesting analysis on the readings of aesthetics. The perfect addition to undergraduate classrooms, Hospers strives to share relevant and fresh information within the pages of this anthology that is sure to keep readers and instructors interested and engaged.
Author: William Hare
Publisher: Brush Education
ISBN: 1550594451
Category : Education
Languages : en
Pages : 470
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Book Description
Revised and updated with 25 new essays, the fourth edition of this bestselling collection brings together more than 30 leaders in the field of educational theory. An engaging exploration of the ideas and trends shaping education in today's classrooms, Philosophy of Education includes topics on high-stakes testing, consumerism in education, and social justice issues in the classroom. How can we teach students moral values while avoiding indoctrination? How should a teacher deal with controversial issues in the classroom? What role should standards play in education, and who develops those standards? And why is the link between theory and practice in the classroom important in the first place? Philosophy of Education provides students, teachers, and administrators with a lively and accessible introduction to the central debates and issues in education today.
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: E. D. Klemke
Publisher:
ISBN:
Category : Philosophy
Languages : en
Pages : 598
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Book Description
This popular reader has been vastly updated with ten stimulating new selections on the natural and the social sciences: feminism; postmodernism, relativism, and science; confirmation, acceptance, and theory; explanatory unification; and science and values. Retaining the best essays from the previous editions, the editors have added important new pieces to maintain this influential text's relevance.
Author: Paul Thagard
Publisher: MIT Press
ISBN: 9780262700672
Category : Psychology
Languages : en
Pages : 364
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Book Description
Mind Readings is a collection of accessible readings on some of the most important topics in cognitive science. Although anyone interested in the interdisciplinary study of mind will find the selections well worth reading, they work particularly well with Paul Thagard's textbook Mind: An Introduction Cognitive Science, and provide further discussion on the major topics discussed in that book. The first eight chapters present approaches to cognitive science from the perspective that thinking consists of computational procedures on mental representations. The remaining five chapters discuss challenges to the computational-representational understanding of mind. Contributors John R. Anderson, Ruth M.J. Byrne, E.H. Durfee, Chris Eliasmith, Owen Flanagan, Dedre Gentner, Janice Glasgow, Philip N. Johnson-Laird, Alan Mackworth, Arthur B. Markman, Douglas L. Medin, Keith Oatley, Dimitri Papadias, Steven Pinker, David E. Rumelhart, Herbert A. Simon.
Author: Humphrey B. Neill
Publisher: Pickle Partners Publishing
ISBN: 1787201376
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
In this 1931 Wall Street classic, author and noted economist Humphrey B. Neill explains not only how to read the tape, but also how to figure out what’s going on behind the numbers. Illustrated throughout with graphs and charts, this book contains excellent sections on human nature and speculation and remains a classic text in the field today.
