Author: J. Black
Publisher: WCB/McGraw-Hill
ISBN: 9780697133915
Category :
Languages : en
Pages :

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Book Description

Author: Richard Campbell
Publisher: Bedford Books
ISBN: 9780312390709
Category : Mass media and culture
Languages : en
Pages : 613

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Book Description
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Author: Stanley J. Baran
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780072917376
Category : Mass media
Languages : en
Pages : 0

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Book Description
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. Baran was the first university-level text to make media literacy central to its approach.

Author: Kimberly K. Massey
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN: 9780767424769
Category : Language Arts & Disciplines
Languages : en
Pages : 412

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Book Description
This reader is designed to supplement any core textbook in Introduction to Mass Communication. The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media--by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.

Author: Stanley J. Baran
Publisher: McGraw-Hill Education
ISBN: 9781260007312
Category : Performing Arts
Languages : en
Pages : 464

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Book Description
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Author:
Publisher:
ISBN: 1501329987
Category :
Languages : en
Pages : 337

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Book Description

Author: Joseph Turow
Publisher: Routledge
ISBN: 1136864016
Category : Social Science
Languages : en
Pages : 1308

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Book Description
Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.

Author: Stanley J. Baran
Publisher:
ISBN: 9780767409865
Category :
Languages : en
Pages : 0

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Book Description

Author: Stanley Baran
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780073526157
Category : Performing Arts
Languages : en
Pages : 512

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Book Description
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.

Author: Joseph Turow
Publisher: Routledge
ISBN: 1317401026
Category : Social Science
Languages : en
Pages : 828

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Book Description
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.