Author: Paul E. Spector
Publisher: SAGE
ISBN: 9780761922681
Category : Computers
Languages : en
Pages : 252
Book Description
Second Edition SAS® PROGRAMMING FOR RESEARCHERS AND SOCIAL SCIENTISTS By PAUL E. SPECTOR, University of South Florida University of South Florida "Just what the novice SAS programmer needs, particularly those who have no real programming experience. For example, branching is one of the more difficult programming commands for students to implement and the author does an excellent job of explaining this topic clearly and at a basic level. A big plus is the Common Errors section since students will definitely encounter errors." a?Robert Pavur, Management Science, University of North Texas The book that won accolades from thousands has been completely revised! Taking a problem solving approach that focuses on common programming tasks that social scientists encounter in doing data analysis, Spector uses sample programs and examples from social science problems to show readers how to write orderly programs and avoid excessive and disorganized branching. He provides readers with a three-step approach (preplanning, writing the program, and debugging) and tips about helpful features and practices as well as how to avoid certain pitfalls. "Spector has done an excellent job in explaining a somewhat difficult topic in a clear and concise manner. I like the fact that screen captures are included. It allows students to better follow what is being described in the book in relation to what is on the screen." a?Philip Craiger, Computer Science, University of Nebraska, Omaha ThisA bookA provides readers with even more practical tips and advice. New features in this edition include: *New sections on debugging in each chapter that provide advice about common errors *End of chapter Debugging Exercises that offer readers the chance to practice spotting the errors in the sample programs *New section in Chapter 1 on how to use the interface, including how to work with three separate windows, where to write the program, executing the program, managing the program files, and using the F key *Five new appendices, including a Glossary of Programming Terms, A Summary of SAS Language Statements, A Summary of SAS PROCs, Information Sources for SAS PROCs, and Corrections for the Debugging Exercises *Plus, a link to Spector's online SAS course! Appropriate for readers with little or no knowledge of the SAS language, this book will enable readers to run each example, adapt the examples to real problems that the reader may have, and create a program. "A solid introduction to programming in SAS, with a good, brief explanation of how that process differs from the usual point-and-click of Windows-based software such as SPSS and a spreadsheet. Even uninformed students can use it as a guide to creating SAS datasets, manipulating them, and writing programs in the SAS language that will produce all manner of statistical results." a?James P. Whittenburg, History, College of William & Mary A "Bridges the gap between programming syntax and programming applications. In contrast to other books on SAS programming, this book combines a clear explanation of the SAS language with a problem-solving approach to writing a SAS program. It provides the novice programmer with a useful and meaningful model for solving the types of programming problems encountered by re
SAS Programming for Researchers and Social Scientists
Author: Paul E. Spector
Publisher: SAGE
ISBN: 9780761922681
Category : Computers
Languages : en
Pages : 252
Book Description
Second Edition SAS® PROGRAMMING FOR RESEARCHERS AND SOCIAL SCIENTISTS By PAUL E. SPECTOR, University of South Florida University of South Florida "Just what the novice SAS programmer needs, particularly those who have no real programming experience. For example, branching is one of the more difficult programming commands for students to implement and the author does an excellent job of explaining this topic clearly and at a basic level. A big plus is the Common Errors section since students will definitely encounter errors." a?Robert Pavur, Management Science, University of North Texas The book that won accolades from thousands has been completely revised! Taking a problem solving approach that focuses on common programming tasks that social scientists encounter in doing data analysis, Spector uses sample programs and examples from social science problems to show readers how to write orderly programs and avoid excessive and disorganized branching. He provides readers with a three-step approach (preplanning, writing the program, and debugging) and tips about helpful features and practices as well as how to avoid certain pitfalls. "Spector has done an excellent job in explaining a somewhat difficult topic in a clear and concise manner. I like the fact that screen captures are included. It allows students to better follow what is being described in the book in relation to what is on the screen." a?Philip Craiger, Computer Science, University of Nebraska, Omaha ThisA bookA provides readers with even more practical tips and advice. New features in this edition include: *New sections on debugging in each chapter that provide advice about common errors *End of chapter Debugging Exercises that offer readers the chance to practice spotting the errors in the sample programs *New section in Chapter 1 on how to use the interface, including how to work with three separate windows, where to write the program, executing the program, managing the program files, and using the F key *Five new appendices, including a Glossary of Programming Terms, A Summary of SAS Language Statements, A Summary of SAS PROCs, Information Sources for SAS PROCs, and Corrections for the Debugging Exercises *Plus, a link to Spector's online SAS course! Appropriate for readers with little or no knowledge of the SAS language, this book will enable readers to run each example, adapt the examples to real problems that the reader may have, and create a program. "A solid introduction to programming in SAS, with a good, brief explanation of how that process differs from the usual point-and-click of Windows-based software such as SPSS and a spreadsheet. Even uninformed students can use it as a guide to creating SAS datasets, manipulating them, and writing programs in the SAS language that will produce all manner of statistical results." a?James P. Whittenburg, History, College of William & Mary A "Bridges the gap between programming syntax and programming applications. In contrast to other books on SAS programming, this book combines a clear explanation of the SAS language with a problem-solving approach to writing a SAS program. It provides the novice programmer with a useful and meaningful model for solving the types of programming problems encountered by re
Publisher: SAGE
ISBN: 9780761922681
Category : Computers
Languages : en
Pages : 252
Book Description
Second Edition SAS® PROGRAMMING FOR RESEARCHERS AND SOCIAL SCIENTISTS By PAUL E. SPECTOR, University of South Florida University of South Florida "Just what the novice SAS programmer needs, particularly those who have no real programming experience. For example, branching is one of the more difficult programming commands for students to implement and the author does an excellent job of explaining this topic clearly and at a basic level. A big plus is the Common Errors section since students will definitely encounter errors." a?Robert Pavur, Management Science, University of North Texas The book that won accolades from thousands has been completely revised! Taking a problem solving approach that focuses on common programming tasks that social scientists encounter in doing data analysis, Spector uses sample programs and examples from social science problems to show readers how to write orderly programs and avoid excessive and disorganized branching. He provides readers with a three-step approach (preplanning, writing the program, and debugging) and tips about helpful features and practices as well as how to avoid certain pitfalls. "Spector has done an excellent job in explaining a somewhat difficult topic in a clear and concise manner. I like the fact that screen captures are included. It allows students to better follow what is being described in the book in relation to what is on the screen." a?Philip Craiger, Computer Science, University of Nebraska, Omaha ThisA bookA provides readers with even more practical tips and advice. New features in this edition include: *New sections on debugging in each chapter that provide advice about common errors *End of chapter Debugging Exercises that offer readers the chance to practice spotting the errors in the sample programs *New section in Chapter 1 on how to use the interface, including how to work with three separate windows, where to write the program, executing the program, managing the program files, and using the F key *Five new appendices, including a Glossary of Programming Terms, A Summary of SAS Language Statements, A Summary of SAS PROCs, Information Sources for SAS PROCs, and Corrections for the Debugging Exercises *Plus, a link to Spector's online SAS course! Appropriate for readers with little or no knowledge of the SAS language, this book will enable readers to run each example, adapt the examples to real problems that the reader may have, and create a program. "A solid introduction to programming in SAS, with a good, brief explanation of how that process differs from the usual point-and-click of Windows-based software such as SPSS and a spreadsheet. Even uninformed students can use it as a guide to creating SAS datasets, manipulating them, and writing programs in the SAS language that will produce all manner of statistical results." a?James P. Whittenburg, History, College of William & Mary A "Bridges the gap between programming syntax and programming applications. In contrast to other books on SAS programming, this book combines a clear explanation of the SAS language with a problem-solving approach to writing a SAS program. It provides the novice programmer with a useful and meaningful model for solving the types of programming problems encountered by re
Introduction to Market Research Using the SAS System
Author:
Publisher: SAS Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Loaded with examples, this book is for anyone interested in learning how to use SAS software for market research. It focuses on ways to help you analyze your market, enabling you to perform random sampling, create survey forms and manage survey data, analyze qualitative frequency data, write tabular reports and produce plots, charts, and maps, perform basic statistical analysis including regression, and access database tables and files.
Publisher: SAS Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 204
Book Description
Loaded with examples, this book is for anyone interested in learning how to use SAS software for market research. It focuses on ways to help you analyze your market, enabling you to perform random sampling, create survey forms and manage survey data, analyze qualitative frequency data, write tabular reports and produce plots, charts, and maps, perform basic statistical analysis including regression, and access database tables and files.
SAS for Mixed Models
Author: Walter W. Stroup
Publisher: SAS Institute
ISBN: 163526152X
Category : Computers
Languages : en
Pages : 823
Book Description
Discover the power of mixed models with SAS. Mixed models—now the mainstream vehicle for analyzing most research data—are part of the core curriculum in most master’s degree programs in statistics and data science. In a single volume, this book updates both SAS® for Linear Models, Fourth Edition, and SAS® for Mixed Models, Second Edition, covering the latest capabilities for a variety of applications featuring the SAS GLIMMIX and MIXED procedures. Written for instructors of statistics, graduate students, scientists, statisticians in business or government, and other decision makers, SAS® for Mixed Models is the perfect entry for those with a background in two-way analysis of variance, regression, and intermediate-level use of SAS. This book expands coverage of mixed models for non-normal data and mixed-model-based precision and power analysis, including the following topics: Random-effect-only and random-coefficients models Multilevel, split-plot, multilocation, and repeated measures models Hierarchical models with nested random effects Analysis of covariance models Generalized linear mixed models This book is part of the SAS Press program.
Publisher: SAS Institute
ISBN: 163526152X
Category : Computers
Languages : en
Pages : 823
Book Description
Discover the power of mixed models with SAS. Mixed models—now the mainstream vehicle for analyzing most research data—are part of the core curriculum in most master’s degree programs in statistics and data science. In a single volume, this book updates both SAS® for Linear Models, Fourth Edition, and SAS® for Mixed Models, Second Edition, covering the latest capabilities for a variety of applications featuring the SAS GLIMMIX and MIXED procedures. Written for instructors of statistics, graduate students, scientists, statisticians in business or government, and other decision makers, SAS® for Mixed Models is the perfect entry for those with a background in two-way analysis of variance, regression, and intermediate-level use of SAS. This book expands coverage of mixed models for non-normal data and mixed-model-based precision and power analysis, including the following topics: Random-effect-only and random-coefficients models Multilevel, split-plot, multilocation, and repeated measures models Hierarchical models with nested random effects Analysis of covariance models Generalized linear mixed models This book is part of the SAS Press program.
JMR, Journal of Marketing Research
Author:
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 596
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 596
Book Description
Python for Marketing Research and Analytics
Author: Jason S. Schwarz
Publisher: Springer Nature
ISBN: 3030497208
Category : Computers
Languages : en
Pages : 272
Book Description
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Publisher: Springer Nature
ISBN: 3030497208
Category : Computers
Languages : en
Pages : 272
Book Description
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Investigating Entrepreneurial Opportunities
Author: Richard P. Green, II
Publisher: SAGE Publications
ISBN: 1452221820
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Opening your own business is a risky proposition. Personal funds, time, energy, and opportunities are invested in owning and operating a business. Under the best of circumstances, the chance of failure is high. Under adverse business conditions, failure is nearly certain. The best control for risk is to recognize and avoid bad purchase decisions through the process of due diligence. Due diligence comprises conducting an investigation to determine the full implications of making the acquisition of a business. During the process of due diligence every aspect of the business is examined in exacting detail. Nothing is taken for granted. Investigating Entrepreneurial Opportunities explains the process with simple, easy-to-follow steps. The authors – both CPAs who have bought and sold several businesses – reveal creative and low cost ways to do your own due diligence in investigating entrepreneurial opportunities. Sixteen comprehensive chapters cover all the basics, including market, products, insurance, facilities, assets, short and long-term liabilities, and much more. You′ll learn insider tips on how to uncover hidden assets and unrecorded liabilities and how to avoid legal troubles. The handy reminder checklists at the end of Investigating Entrepreneurial Opportunities are alone worth the price of the book! This incredibly street smart book belongs in the hands of anyone who is considering acquiring or starting a business.
Publisher: SAGE Publications
ISBN: 1452221820
Category : Business & Economics
Languages : en
Pages : 195
Book Description
Opening your own business is a risky proposition. Personal funds, time, energy, and opportunities are invested in owning and operating a business. Under the best of circumstances, the chance of failure is high. Under adverse business conditions, failure is nearly certain. The best control for risk is to recognize and avoid bad purchase decisions through the process of due diligence. Due diligence comprises conducting an investigation to determine the full implications of making the acquisition of a business. During the process of due diligence every aspect of the business is examined in exacting detail. Nothing is taken for granted. Investigating Entrepreneurial Opportunities explains the process with simple, easy-to-follow steps. The authors – both CPAs who have bought and sold several businesses – reveal creative and low cost ways to do your own due diligence in investigating entrepreneurial opportunities. Sixteen comprehensive chapters cover all the basics, including market, products, insurance, facilities, assets, short and long-term liabilities, and much more. You′ll learn insider tips on how to uncover hidden assets and unrecorded liabilities and how to avoid legal troubles. The handy reminder checklists at the end of Investigating Entrepreneurial Opportunities are alone worth the price of the book! This incredibly street smart book belongs in the hands of anyone who is considering acquiring or starting a business.
SAS Programming for R Users
Author: Jordan Bakerman
Publisher:
ISBN: 9781642957150
Category : Computers
Languages : en
Pages : 258
Book Description
SAS Programming for R Users, based on the free SAS Education course of the same name, is designed for experienced R users who want to transfer their programming skills to SAS. Emphasis is on programming and not statistical theory or interpretation. You will learn how to write programs in SAS that replicate familiar functions and capabilities in R. This book covers a wide range of topics including the basics of the SAS programming language, how to import data, how to create new variables, random number generation, linear modeling, Interactive Matrix Language (IML), and many other SAS procedures. This book also explains how to write R code directly in the SAS code editor for seamless integration between the two tools. Exercises are provided at the end of each chapter so that you can test your knowledge and practice your programming skills.
Publisher:
ISBN: 9781642957150
Category : Computers
Languages : en
Pages : 258
Book Description
SAS Programming for R Users, based on the free SAS Education course of the same name, is designed for experienced R users who want to transfer their programming skills to SAS. Emphasis is on programming and not statistical theory or interpretation. You will learn how to write programs in SAS that replicate familiar functions and capabilities in R. This book covers a wide range of topics including the basics of the SAS programming language, how to import data, how to create new variables, random number generation, linear modeling, Interactive Matrix Language (IML), and many other SAS procedures. This book also explains how to write R code directly in the SAS code editor for seamless integration between the two tools. Exercises are provided at the end of each chapter so that you can test your knowledge and practice your programming skills.
Complex Survey Data Analysis with SAS
Author: Taylor H. Lewis
Publisher: CRC Press
ISBN: 1498776809
Category : Mathematics
Languages : en
Pages : 341
Book Description
Complex Survey Data Analysis with SAS® is an invaluable resource for applied researchers analyzing data generated from a sample design involving any combination of stratification, clustering, unequal weights, or finite population correction factors. After clearly explaining how the presence of these features can invalidate the assumptions underlying most traditional statistical techniques, this book equips readers with the knowledge to confidently account for them during the estimation and inference process by employing the SURVEY family of SAS/STAT® procedures. The book offers comprehensive coverage of the most essential topics, including: Drawing random samples Descriptive statistics for continuous and categorical variables Fitting and interpreting linear and logistic regression models Survival analysis Domain estimation Replication variance estimation methods Weight adjustment and imputation methods for handling missing data The easy-to-follow examples are drawn from real-world survey data sets spanning multiple disciplines, all of which can be downloaded for free along with syntax files from the author’s website: http://mason.gmu.edu/~tlewis18/. While other books may touch on some of the same issues and nuances of complex survey data analysis, none features SAS exclusively and as exhaustively. Another unique aspect of this book is its abundance of handy workarounds for certain techniques not yet supported as of SAS Version 9.4, such as the ratio estimator for a total and the bootstrap for variance estimation. Taylor H. Lewis is a PhD graduate of the Joint Program in Survey Methodology at the University of Maryland, College Park, and an adjunct professor in the George Mason University Department of Statistics. An avid SAS user for 15 years, he is a SAS Certified Advanced programmer and a nationally recognized SAS educator who has produced dozens of papers and workshops illustrating how to efficiently and effectively conduct statistical analyses using SAS.
Publisher: CRC Press
ISBN: 1498776809
Category : Mathematics
Languages : en
Pages : 341
Book Description
Complex Survey Data Analysis with SAS® is an invaluable resource for applied researchers analyzing data generated from a sample design involving any combination of stratification, clustering, unequal weights, or finite population correction factors. After clearly explaining how the presence of these features can invalidate the assumptions underlying most traditional statistical techniques, this book equips readers with the knowledge to confidently account for them during the estimation and inference process by employing the SURVEY family of SAS/STAT® procedures. The book offers comprehensive coverage of the most essential topics, including: Drawing random samples Descriptive statistics for continuous and categorical variables Fitting and interpreting linear and logistic regression models Survival analysis Domain estimation Replication variance estimation methods Weight adjustment and imputation methods for handling missing data The easy-to-follow examples are drawn from real-world survey data sets spanning multiple disciplines, all of which can be downloaded for free along with syntax files from the author’s website: http://mason.gmu.edu/~tlewis18/. While other books may touch on some of the same issues and nuances of complex survey data analysis, none features SAS exclusively and as exhaustively. Another unique aspect of this book is its abundance of handy workarounds for certain techniques not yet supported as of SAS Version 9.4, such as the ratio estimator for a total and the bootstrap for variance estimation. Taylor H. Lewis is a PhD graduate of the Joint Program in Survey Methodology at the University of Maryland, College Park, and an adjunct professor in the George Mason University Department of Statistics. An avid SAS user for 15 years, he is a SAS Certified Advanced programmer and a nationally recognized SAS educator who has produced dozens of papers and workshops illustrating how to efficiently and effectively conduct statistical analyses using SAS.
Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition
Author: Randall S. Collica
Publisher: SAS Institute
ISBN: 1629605298
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Publisher: SAS Institute
ISBN: 1629605298
Category : Business & Economics
Languages : en
Pages : 356
Book Description
Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Essentials of Marketing Research
Author: Kenneth E. Clow
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Publisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.