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Author: Robert B. Musburger, PhD
Publisher: CRC Press
ISBN: 1136033149
Category : Language Arts & Disciplines
Languages : en
Pages : 358
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Book Description
"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Author: Robert B. Musburger, PhD
Publisher: CRC Press
ISBN: 1136033149
Category : Language Arts & Disciplines
Languages : en
Pages : 358
Get Book Here
Book Description
"Wonderfully practical....just what every media writer needs." Christopher H. Sterling George Washington University * Learn what it takes to write for commercials, news, documentaries, corporate, educational, animation, games, the internet, and dramatic film & video productions * Outlines the key skills needed for a successful media writing career The demand for quality and knowledgeable multi-platform writing is always in high demand. An Introduction to Writing for Electronic Media presents a survey of the many types of electronic media you can write for, and explains how to do it. Musburger focuses on the skills you need to write for animation versus radio or television news versus corporate training. Sample scripts help you learn by example while modeling your own scripts. Production files illustrate the integral role writers' play in the production process, and individual movie frames allow you compare these to the real scripts. Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations. Robert B. Musburger, Ph.D., is Professor Emeritus and former Director of the School of Communication, University of Houston, USA. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer. Musburger has received numerous awards for his video work and teaching and he continues to work in electronic media with his Seattle, WA,. consulting firm, Musburger Media Services. "[An] authoritative and clearly written description of the processes involved in writing for film, radio and television production." Raymond Fielding, Dean Emeritus Florida State University
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Computers
Languages : en
Pages : 372
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Book Description
Author: Norman J. Medoff
Publisher: Taylor & Francis
ISBN: 1136030417
Category : Language Arts & Disciplines
Languages : en
Pages : 320
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Book Description
Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at http://www.routledge.com/cw/medoff-9780240812564/ for materials for both students and instructors.
Author: Tony Feldman
Publisher: Routledge
ISBN: 1134734972
Category : Computers
Languages : en
Pages : 195
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Book Description
Addresses the fundamental questions about digital media and its potential use in our everyday lives. The world of 'off-line' media, CD-ROMs and broadcast media are examined as well as the dramatic explosion of 'on-line' services.
Author: Norman J. Medoff
Publisher: Routledge
ISBN: 100038053X
Category : Language Arts & Disciplines
Languages : en
Pages : 731
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Book Description
Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
Author: Wolfgang Hoeg
Publisher: John Wiley & Sons
ISBN: 0470871423
Category : Technology & Engineering
Languages : en
Pages : 362
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Book Description
Now the standardisation work of DAB (Digital Audio Broadcasting)system is finished many broadcast organisations, network providersand receiver manufacturers in European countries and outside ofEurope (for example Canada and the Far East) will be installing DABbroadcast services as pilot projects or public services. Inaddition some value added services (data and video services) areunder development or have already started as pilot projects. The new digital broadcast system DAB distinguishes itself fromexisting conventional broadcast systems, and the various newinternational standards and related documents (from ITU-R, ISO/IEC,ETSI, EBU, EUREKA147, and others) are not readily available and aredifficult to read for users. Therefore it is essential that a wellstructured technical handbook should be available. The Second Edition of Digital Audio Broadcasting has beenfully updated with new sections and chapters added to reflect allthe latest developments and advances. Digital Audio Broadcasting: Provides a fully updated comprehensive overview of DAB Covers international standards, applications and othertechnical issues Combines the expertise of leading researchers in the field ofDAB Now covers such new areas as: IP-Tunneling via DAB; ElectronicProgramme Guide for DAB; and Metadata A comprehensive overview of DAB specifically written forplanning and system engineers, developers for professional anddomestic equipment manufacturers, service providers, as well aspostgraduate students and lecturers in communicationstechnology.
Author: Antonio Farrell
Publisher: NY Research Press
ISBN: 9781632388841
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
The media that use and electronic devices to access the content is known as electronic media. The most commonly used electronic media include audio and video recordings, multimedia presentations, CD-ROM, slide presentations and online content. Electronic media can be in analog electronic data or in digital electronic data format. Devices that are used in the electronic communication processes such as telephone, desktop computer, radio, television, game console and handheld device, are also considered as electronic media. The distribution of video or audio content to a wide audience through mass communication medium is referred to as broadcasting. Electronic broadcasting includes radio broadcasting, film and TV broadcasting and the use of social media communication. This book provides comprehensive insights into the field of electronic media and broadcasting. Most of the topics introduced herein cover new techniques and their applications. Through this book, we attempt to further enlighten the readers about the new concepts in this field.
Author: Gorham Kindem
Publisher: Taylor & Francis
ISBN: 1136053212
Category : Performing Arts
Languages : en
Pages : 536
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Book Description
Introduction to Media Production began years ago as an alternative text that would cover ALL aspects of media production, not just film or just tv or just radio. Kindem and Musburger needed a book that would show students how every form of media intersects with one another, and about how one needs to know the background history of how film affects video, and how video affects working in a studio, and ultimately, how one needs to know how to put it all together. Introduction to Media Production is the book that shows this intersection among the many forms of media, and how students can use this intersection to begin to develop their own high quality work. Introduction to Media Production is a primary source for students of media. Its readers learn about various forms of media, how to make the best use of them, why one would choose one form of media over another, and finally, about all of the techniques used to create a media project. The digital revolution has exploded all the former techniques used in digital media production, and this book covers the now restructured and formalized digital workflows that make all production processes by necessity, digital. This text will concentrate on offering students and newcomers to the field the means to become aware of the critical importance of understanding the end destination of their production as a part of pre-production, not the last portion of post production. Covering film, tv, video, audio, and graphics, the fourth edition of Introduction to Digital Media promises to be yet another comprehensive guide for both students of media and newcomers to the media industry.
Author: Charles L. Ponce de Leon
Publisher: University of Chicago Press
ISBN: 022642152X
Category : History
Languages : en
Pages : 331
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Book Description
Ever since Newton Minow taught us sophisticates to bemoan the descent of television into a vast wasteland, the dyspeptic chorus of jeremiahs who insist that television news in particular has gone from gold to dross gets noisier and noisier. Charles Ponce de Leon says here, in effect, that this is misleading, if not simply fatuous. He argues in this well-paced, lively, readable book that TV news has changed in response to broader changes in the TV industry and American culture. It is pointless to bewail its decline. "That s the Way It Is "gives us the very first history of American television news, spanning more than six decades, from Camel News Caravan to Countdown with Keith Oberman and The Daily Show. Starting in the latter 1940s, television news featured a succession of broadcasters who became household names, even presences: Eric Sevareid, Walter Cronkite, David Brinkley, Peter Jennings, Brian Williams, Katie Couric, and, with cable expansion, people like Glenn Beck, Jon Stewart, and Bill O Reilly. But behind the scenes, the parallel story is just as interesting, involving executives, producers, and journalists who were responsible for the field s most important innovations. Included with mainstream network news programs is an engaging treatment of news magazines like "60 Minutes" and "20/20, " as well as morning news shows like "Today" and "Good Morning America." Ponce de Leon gives ample attention to the establishment of cable networks (CNN, and the later competitors, Fox News and MSNBC), mixing in colorful anecdotes about the likes of Roger Ailes and Roone Arledge. Frothy features and other kinds of entertainment have been part and parcel of TV news from the start; viewer preferences have always played a role in the evolution of programming, although the disintegration of a national culture since the 1970s means that most of us no longer follow the news as a civic obligation. Throughout, Ponce de Leon places his history in a broader cultural context, emphasizing tensions between the public service mission of TV news and the quest for profitability and broad appeal."
Author: Beata Klimkiewicz
Publisher: Central European University Press
ISBN: 615521185X
Category : Social Science
Languages : en
Pages : 364
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Book Description
Addresses a critical analysis of major media policies in the European Union and Council of Europe at the period of profound changes affecting both media environments and use, as well as the logic of media policy-making and reconfiguration of traditional regulatory models. The analytical problem-related approach seems to better reflect a media policy process as an interrelated part of European integration, formation of European citizenship, and exercise of communication rights within the European communicative space. The question of normative expectations is to be compared in this case with media policy rationales, mechanisms of implementation (transposing rules from EU to national levels), and outcomes.
