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Author: John C. Reinard
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 492
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Book Description
"This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions."
Author: Donald Treadwell
Publisher: SAGE Publications
ISBN: 1506369073
Category : Language Arts & Disciplines
Languages : en
Pages : 353
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Book Description
Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for scholarly, professional, news/media, and web audiences. The Fourth Edition continues to emphasize the Internet and social media as topics of, and tools for, communication research, and incorporates new content on online methodologies, qualitative research, critical methodologies, and ethics.
Author: Anders Hansen
Publisher: Bloomsbury Publishing
ISBN: 1350306649
Category : Social Science
Languages : en
Pages : 462
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Book Description
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.
Author: Marina Krcmar
Publisher: Routledge
ISBN: 1136288996
Category : Language Arts & Disciplines
Languages : en
Pages : 360
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Book Description
This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.
Author: John C. Reinard
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
ISBN: 9780072862959
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.
Author: John C. Reinard
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 492
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Book Description
"This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions."
Author: Gary Pettey
Publisher: Taylor & Francis
ISBN: 1136455582
Category : Language Arts & Disciplines
Languages : en
Pages : 198
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Book Description
This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin approach social science methods as a language to be learned, requiring multiple sessions and reinforcement through practice. They explain the basics of conducting communication research, facilitating students’ understanding of the operation and roles of research so that they can better critique and consume the materials in their classes and in the media. The book takes an applied methods approach, introducing students to the conceptual elements of communication science and then presenting these elements in a single study throughout the text, articulating the similarities and differences of individual methods along the way. The study is presented as a communication campaign, involving multiple methodologies. The approach highlights how one method can build upon another and emphasizes the fact that, given the nature of methodology, no single study can give complete answers to our research questions. Unique features of the text: It introduces students to research methods through a conceptual approach, and the authors demonstrate that the statistics are a tool of the concepts. It employs an accessible approach and casual voice to personalize the experience for the readers, leading them through the various stages and steps. The presentation of a communication campaign demonstrates each method discussed in the text. This campaign includes goals and objectives that will accompany the chapters, demonstrates each individual methodology, and includes research questions related to the communication campaign. The tools gained herein will enable students to review, use, understand, and critique research, including the various aspects of appropriateness, sophistication and utility of research they encounter.
Author: Lawrence R. Frey
Publisher: Addison-Wesley Longman
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 536
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Book Description
This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.
Author: Jake Harwood
Publisher: Cognella Academic Publishing
ISBN: 9781793512925
Category :
Languages : en
Pages :
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Book Description
Thinking Like a Researcher: An Engaged Introduction to Communication Research Methods challenges students to assume the role of a researcher to learn how to solve problems and analyze relevant, real-world situations. The book presents students with an array of research problems as seen through the eyes of four different types of researchers: a college newspaper staff member; an intern at a city government health agency; a political campaign intern; and a recent college graduate working at a public relations firm. Students adopt these roles and, in doing so, learn how to apply research methods to a specific problem, analyze the resulting data, and produce written research to communicate their findings. The text is organized around extended examples that frame pairs of chapters. The first chapter in each pair deals with methods ("What would you do to gather data to answer the question?") and the second with analysis ("What do you do with the resulting data?"). Throughout, students are prompted to fill in blanks, provide responses, and guess the answers to questions. They learn how to use appropriate and accessible tools to run analyses on real data and cultivate results. Featuring a uniquely intuitive and immersive approach, Thinking Like a Researcher is an exemplary textbook for introductory courses in communication research and statistics. For a look at the specific features and benefits of Thinking Like a Researcher, visit cognella.com/thinking-like-a-researcher-features-and-benefits.
Author: John Fiske
Publisher: Psychology Press
ISBN: 0415046726
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theoryto Saussure's structural linguistics and Peirce'sSemiotics. He examines the two main schools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Author: Christine S. Davis
Publisher:
ISBN: 9781465209191
Category : Language Arts & Disciplines
Languages : en
Pages : 422
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Book Description
