Interpreting Television News

Interpreting Television News PDF Author: Gabi Schaap
Publisher: Walter de Gruyter
ISBN: 3110216078
Category : Language Arts & Disciplines
Languages : en
Pages : 337

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Book Description
Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.