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Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Reuben Steff
Publisher: Routledge
ISBN: 1000284573
Category : Political Science
Languages : en
Pages : 232
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Book Description
This book offers a multidisciplinary analysis of emerging technologies and their impact on the new international security environment across three levels of analysis. While recent technological developments, such as Artificial Intelligence (AI), robotics and automation, have the potential to transform international relations in positive ways, they also pose challenges to peace and security and raise new ethical, legal and political questions about the use of power and the role of humans in war and conflict. This book makes a contribution to these debates by considering emerging technologies across three levels of analysis: (1) the international system (systemic level) including the balance of power; (2) the state and its role in international affairs and how these technologies are redefining and challenging the state’s traditional roles; and (3) the relationship between the state and society, including how these technologies affect individuals and non-state actors. This provides specific insights at each of these levels and generates a better understanding of the connections between the international and the local when it comes to technological advance across time and space The chapters examine the implications of these technologies for the balance of power, examining the strategies of the US, Russia, and China to harness AI, robotics and automation (and how their militaries and private corporations are responding); how smaller and less powerful states and non-state actors are adjusting; the political, ethical and legal implications of AI and automation; what these technologies mean for how war and power is understood and utilized in the 21st century; and how these technologies diffuse power away from the state to society, individuals and non-state actors. This volume will be of much interest to students of international security, science and technology studies, law, philosophy, and international relations.
Author: Dr. R. Gnanadevan and Dr. R. Babu
Publisher: Lulu.com
ISBN: 0359488323
Category : Education
Languages : en
Pages : 338
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Book Description
Information technology (IT) has become a vital and integral part of every business plan. Technology has the ability to enhance relationships between teachers and students. When teachers effectively integrate technology into subject areas, teachers grow into roles of adviser, content expert, and coach. Technology helps make teaching and learning more meaningful and fun. From multi-national corporations who maintain mainframe systems and databases to small businesses that own a single computer, IT plays a role. The reasons for the omnipresent use of computer technology in business can best be determined by looking at how it is being used across the business world.
Author: Luis Bravo Martins
Publisher: John Wiley & Sons
ISBN: 1119888603
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
Understand the coming metaverse—and discover how to look past the hype and harness the future of technology. Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape; Legal and policy considerations necessary to build and maintain safe, shared digital spaces The economic and social impacts, including the potential for our digital lives to outlive our physical selves Actionable insights, so you can make the most out of the next digital revolution Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.
Author: James Canton
Publisher: Da Capo Press
ISBN: 0306822873
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, and person will be transformed. To thrive in this future you have to become predictive, adaptive, and agile—to become Future Smart. Dr. James Canton, a renowned global futurist and visionary business advisor, illuminates the pivotal forces and global power shifts that everyone must understand today to thrive in a rapidly changing landscape: Regenerative medicine will extend our lifetimes and rebuild our bodies Robots and drones will drive our cars, teach our kids, and fight our wars Smart machines will design, manage, and service 40% of all global businesses—energy, commerce, finance, and manufacturing—without humans Digital consumers who live always connected will challenge every business to change its strategy Climate change wars will redefine security and resources Most of us are not prepared to meet the challenges the future will bring, but these changes are coming fast. Armed with knowledge, those who are Future Smart can take action to reinvent themselves, their businesses, and their world.
Author: Sébastien Ziegler
Publisher: Springer Nature
ISBN: 3031396502
Category :
Languages : en
Pages : 998
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Book Description
Author: Terán, Oswaldo
Publisher: IGI Global
ISBN: 1466683376
Category : Computers
Languages : en
Pages : 382
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Book Description
Open access to information resources and technology can have a profound impact on the economic development of a region as well as society in general. In recent years, reaction against proprietary knowledge and technology has led to tremendous debate both in academic and professional circles. Societal Benefits of Freely Accessible Technologies and Knowledge Resources analyzes current perspectives on the advantages of unrestricted access to information resources and technology intended to advance the prospect for knowledge, innovation, and development across the globe. Touching on topics of relevance to the private and public sectors, this publication is ideally designed for use by policymakers, business managers, academicians, researchers, students, IT practitioners, and legal professionals.
Author: William Webb
Publisher: John Wiley & Sons
ISBN: 0470065133
Category : Technology & Engineering
Languages : en
Pages : 274
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Book Description
The definitive assessment of how wireless communications will evolve over the next 20 years. Predicting the future is an essential element for almost everyone involved in the wireless industry. Manufacturers predict the future when they decide on product lines to develop or research to undertake, operators when they buy licences and deploy networks, and academics when they set PhD topics. Wireless Communications: The Future provides a solid, clear and well-argued basis on which to make these predictions. Starting with a description of the current situation and a look at how previous predictions made in 2000 have fared, the book then provides the contributions of six eminent experts from across the wireless industry. Based on their input and a critical analysis of the current situation, it derives detailed forecasts for 2011 through to 2026. This leads to implications across all of the different stakeholders in the wireless industry and views on key developments. Presents clear and unambiguous predictions, not a range of scenarios from which the user has to decide Includes chapters covering existing wireless systems which provide solid tutorial material across a wide range of wireless devices Offers a range of views of the future from high profile contributors in various areas of the industry and from around the globe, including contributions from Vodafone and Motorola Provides a comprehensive guide to current technologies, offering keen analysis of key drivers, end user needs and key economic and regulatory constraints This book, compiled by a renowned author with a track record of successful prediction, is an essential read for strategists working for wireless manufacturers, wireless operators and device manufacturers, regulators and professionals in the telecoms industry, as well as those studying the topic or with a general interest in the future of wireless communications.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 124
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 140
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
