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Author: Eleonora Pantano
Publisher: Taylor & Francis
ISBN: 1317378776
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Author: Eleonora Pantano
Publisher: Taylor & Francis
ISBN: 1317378776
Category : Business & Economics
Languages : en
Pages : 364
Get Book Here
Book Description
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Author: Eleonora Pantano
Publisher: Emerald Group Publishing
ISBN: 1838676635
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
Author: Ken G. (Ken George) Jones
Publisher: Centre for the Study of Commercial Activity, Ryerson Polytechnic University
ISBN: 9780919351578
Category : Electronic commerce
Languages : en
Pages : 24
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Book Description
Author: Gerrit Heinemann
Publisher: Springer Science & Business Media
ISBN: 383496378X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Author: Eleonora Pantano
Publisher: Routledge
ISBN: 1134385889
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Author: Donna L. Hoffman
Publisher: Sloan Center for Internet Retailing
ISBN: 0976343509
Category : Consumer behavior
Languages : en
Pages : 194
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Book Description
"This book is a rich source of ideas for more effective Internet marketing. The frameworks and rules will help the marketing professional because they are grounded in solid research. The book is also a great place for academics and research-oriented students to find ideas worthy of deeper and more extensive research." -John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School "Here's a novel idea! Insights and recommendations for Internet retailers that are based on actual research and scientific rigor. The authors, applying the tools of qualitative and quantitative research, expose much of the "conventional wisdom" of Internet retailing as myth, and lay the groundwork for serious, reasoned study of the behavior of customers in this exciting new channel." -Larry Downes, co-author, Unleashing the Killer App: Digital Strategies for Market Dominance "This edited volume is a great introduction to some of the best work. It provides insight which all Internet businesses, particularly e-tailers and advertisers, will find useful." -Eric J. Johnson, Norman Eig Professor of Business, Columbia University ABOUT THIS VOLUME This edited book of chapters is an innovative experiment that converts academic research on online consumer behavior into a set of operating instructions for real-world success. Chapters address using the Web to support local businessess, online customer lock-in, emerging online advertising technologies, online recommendations and self-service transaction technologies. ABOUT THE EDITORS Donna L. Hoffman and Thomas P. Novak are Professors of Marketing at the Owen Graduate School of Management and co-direct the Sloan Center for InternetRetailing, at Vanderbilt University. ABOUT THE SLOAN CENTER The Vanderbilt University Sloan Center for Internet Retailing was launched in Spring 2003 with a grant from the Alfred P. Sloan Foundation in New York City. It is one of 25 Sloan Centers dedicated to creating academic communities that engage in direct interaction with industries, working to understand these industries and research the pressing issues they face. The Vanderbilt Sloan Center studies the enormous challenges and opportunities facing the dynamic and rapidly evolving Internet Retailing industry, with special emphasis on the Internet retailing customer chain.
Author: Winter Nie
Publisher: Routledge
ISBN: 1000435679
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.
Author: Mercè Bernardo Vilamitjana
Publisher: Documenta Universitaria
ISBN: 8499840795
Category : Technology & Engineering
Languages : en
Pages : 95
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Book Description
The dissemination of the quality movement has been an unprecedented success in terms of the number of both management standards and total quality management models that have been implemented worldwide. \nTo complement these quality management systems, other related business practices have also been introduced, such as, for example, specific management systems in the fields of the environment, occupational hazards, health & safety and social responsibility. Recent trends that seem certain to continue in the near future point toward the implementation of more sectorally-focused management systems and the introduction of integrated management systems as a means of encouraging innovation, and thus of gaining in competitive advantage. \nThe long-term future of quality paradigms remains uncertain, but the impact they have had on business organizations and their contribution to improving their competitiveness are beyond dispute for both academia and business practitioners alike. \n\n
Author: Richard T. Watson
Publisher: Orange Grove Texts Plus
ISBN: 9781616100292
Category : Electronic commerce
Languages : en
Pages : 0
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Book Description
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Author: Rajeev Tiwari
Publisher: CRC Press
ISBN: 1000541134
Category : Computers
Languages : en
Pages : 230
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Book Description
Most events and activities in today's world are ordinarily captured using photos, videos and other multimedia content. Such content has some limitation of storing data and fetching them effectively. Three-dimensional continuous PC animation is the most proper media to simulate these occasions and activities. This book focuses on futuristic trends and innovations in multimedia systems using big data, IoT and cloud technologies. The authors present recent advancements in multimedia systems as they relate to various application areas such as healthcare services and agriculture-related industries. The authors also discuss human-machine interface design, graphics modelling, rendering/animation, image/graphics techniques/systems and visualization. They then go on to explore multimedia content adaptation for interoperable delivery. Finally, the book covers cultural heritage, philosophical/ethical/societal/international issues, standards-related virtual technology and multimedia uses. This book is intended for computer engineers and computer scientists developing applications for multimedia and virtual reality and professionals working in object design and visualization, transformation, modelling and animation of the real world. Features: Focuses on futuristic trends and innovations in multimedia systems using big data, IoT and cloud technologies Offers opportunity for state-of-the-art approaches, methodologies and systems, and innovative use of multimedia-based emerging technology services in different application areas Discusses human-machine interface design, graphics modelling, rendering/animation, image/graphics techniques/systems and visualization Covers cultural heritage, philosophical/ethical/societal/international issues, standards-related virtual technology and multimedia uses Explores multimedia content adaptation for interoperable delivery and recent advancements in multimedia systems in context to various application areas such as healthcare services and agriculture-related fields Rajeev Tiwari is a Senior Associate Professor in the School of Computer Science at the University of Petroleum and Energy Studies, Dehradun, India. Neelam Duhan is an Associate Professor in the Department of Computer Engineering at J. C. Bose University of Science and Technology, YMCA, Faridabad, India. Mamta Mittal has 18 years of teaching experience, and her research areas include data mining, big data, machine learning, soft computing and data structure. Abhineet Anand is a Professor in the Computer Science and Engineering Department at Chitkara University, Punjab, India. Muhammad Attique Khan is a lecturer of the Computer Science Department at HITEC University, Taxila, Pakistan.
