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Managing Networks in International Business

Managing Networks in International Business PDF Author: M. Forsgren
Publisher: Routledge
ISBN: 1317762479
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.