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Author: Dianne H. B. Welsh
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Accounting for 80% of the world’s population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, The U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate this next dynamic franchising frontier.This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America is a must for all professionals and academics with an interest in international franchising.
Author: Dianne H. B. Welsh
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
Get Book Here
Book Description
Accounting for 80% of the world’s population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, The U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America shows you how to expertly navigate this next dynamic franchising frontier.This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: Central and Eastern Europe and Latin America is a must for all professionals and academics with an interest in international franchising.
Author: Ilan Alon
Publisher: FT Press
ISBN: 0132884143
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
In this book, the world's leading expert on global franchising helps companies decide whether to franchise outside the United States, identify their best global opportunities, and understand the unique challenges of franchising in emerging ...
Author: Ilan Alon
Publisher: FT Press
ISBN: 0132884305
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
Franchising now represents more than 10% of the US economy and 50% of US retail sales, and this winning business model is now showing exceptional promise outside the US as well. Both franchisors and franchisees are beginning to discover immense opportunities to extend operations or build new franchises in emerging markets. Of course, success will depend on their ability to execute – and extending successful franchising operations outside their home markets requires significant new skills, knowledge, and expertise. In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers. Through these cases, he addresses pivotal issues such as: Should you take your franchise operation global? What unique marketing and demand management challenges will you face in doing so? Do Master Franchisee or Micro-Franchising strategies make sense for you? What are their risks, and can those risks be managed? How can you efficiently manage logistics, supply chains, and operations in unfamiliar markets? Whatever your role or potential role in global franchising operations, this book will be an indispensable resource.
Author: Ilan Alon
Publisher: Springer Science & Business Media
ISBN: 0387282564
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.
Author: Mark Siebert
Publisher: Entrepreneur Press
ISBN: 1613083319
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Franchise Your Growth Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for growth on steroids Evaluate legal risk, obtain necessary documents, and protect intellectual property Create marketing plans, build lead generation, and branding for a new franchise Cultivate the franchisee-franchisor relationship
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Ilan Alon
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
"[The authors] have made a signal contribution to an understanding of 'emerging markets' and the opportunities and risks they present to international franchisors. ...the entire international franchising community owes them a debt of gratitude." Philip F. Zeidman, Piper Marbury Rudnick & Wolfe Accounting for 80% of the world's population and 60% of its natural resources, emerging markets present franchisors with the greatest potential for long-term growth. In fact, the U.S. Department of Commerce has estimated that 75% of the expected growth in world trade over the next two decades will come from emerging countries. International Franchising in Emerging Markets: China, India and Other Asian Countries shows you how to expertly navigate this next dynamic franchising frontier. This book from CCH will help you avoid potential pitfalls, enter these markets with confidence, and stack the odds for success in your favor. International Franchising in Emerging Markets: China, India and Other Asian Countries is a must for all professionals and academics with an interest in international franchising.
Author: Dianne H.B Welsh
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Although franchising has been successful in theU.S. and other developed nations, franchising is still being explored inemerging countries and developing economies. The goal of this research istwofold: to identify the characteristics of an emerging market, as basedon franchisor specifications, and to discuss the influence of economic growthand market governance on franchise systems. Several emerging markets are examined, including Central and Eastern Europe,Mexico and South America, China, India, Asia, Kuwait, Kazakhstan, and SouthAfrica. Each emerging market region and nation is discussed in terms ofthe factors of economic growth and government involvement, and the presence ofsignificant international franchises within each region and nation isexamined. Much of the focus lies within the following industries:restaurants/fast food, hotels, automotive, and coffee. The impact of NAFTA is also discussed when examining internationalfranchising within Mexico and South America. This compilation of researchregarding international franchising in emerging markets seeks to aidfranchisors in understanding emerging markets and their significance forfurther international expansion. (AKP).
Author:
Publisher:
ISBN:
Category : Franchises (Retail trade)
Languages : en
Pages : 0
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Book Description
Author: I. Alon
Publisher: Springer
ISBN: 0230289851
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
