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Author: S. Tamer Cavusgil
Publisher: Pearson Higher Education
ISBN: 9781292303246
Category : International business enterprises
Languages : en
Pages : 576
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Book Description
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
Author: S. Tamer Cavusgil
Publisher: Pearson Higher Education AU
ISBN: 1486006779
Category : Business & Economics
Languages : en
Pages : 679
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Book Description
Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.
Author: S. Tamer Cavusgil
Publisher: Pearson Higher Education
ISBN: 9781292303246
Category : International business enterprises
Languages : en
Pages : 576
Get Book Here
Book Description
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
Author: S. Tamer Cavusgil
Publisher: Pearson Higher Ed
ISBN: 013325433X
Category : Business & Economics
Languages : en
Pages : 626
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Book Description
An innovative text that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete system that seamlessly integrates cases, exercises, and videos. The Third Edition has been completely revised and continues to reflect the new realities of today’s international business environment for tomorrow’s managers. 0133254208 / 9780133254204 International Business Plus MyIBLab with Pearson eText -- Access Card Package Package consists of 0132991268 / 9780132991261 International Business 0132993961 / 9780132993968 NEW MyManagementLab with Pearson eText -- Access Code -- for International Business
Author: S. Tamer Cavusgil
Publisher: Pearson Education India
ISBN: 9788131725177
Category : International business
Languages : en
Pages : 676
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Book Description
Author: S. Tamer Cavusgil
Publisher: Pearson Higher Ed
ISBN: 1292152842
Category : Business & Economics
Languages : en
Pages : 545
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Book Description
For courses in Business. International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The 4th Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Michael R. Czinkota
Publisher: Cambridge University Press
ISBN: 1108476740
Category : Business & Economics
Languages : en
Pages : 591
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Book Description
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Author: S. Tamer Cavusgil
Publisher:
ISBN: 9781486011049
Category : Business education
Languages : en
Pages :
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Book Description
Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business
Author: David Maude
Publisher: John Wiley & Sons
ISBN: 0470687819
Category : Business & Economics
Languages : en
Pages : 571
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Book Description
Wealth management is one of the areas in which banks and other personal financial services players are investing heavily. But the market is changing fast. Going forward, players therefore need to adapt their strategies to the new realities: what worked in the past will not, for the most part, be appropriate in the future. This unique book, written by a former McKinsey consultant, offers an up-to-date, detailed, practical understanding of this exciting area of financial services.
Author: Oded Shenkar
Publisher: Routledge
ISBN: 1000488144
Category : Business & Economics
Languages : en
Pages : 772
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Book Description
This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, this new edition of International Business includes: A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations. New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences. Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country’s balance of payments. Strengthened, expanded global cases, examples, and “industry” and “country” mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment. Also featuring a companion website with a test bank, PowerPoint slides, and instructor’s manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level.
Author: David W. Conklin
Publisher: SAGE
ISBN: 1412950287
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis. Conklin teaches students how to understand the impact of environmental forces on the firm's profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability. Key Features Environmental forces and their interrelationships are clearly organized and analyzed under four broad themes: social, technological, economic, and political forces. Each issue is clearly correlated to real management decision-making in chapter introductions, which discuss the strategies and management practices required to respond effectively to various environmental forces. Students learn to assess the changes in environmental forces over time and to ascertain the relative attractiveness of various nations as alternative sites for conducting business. Chapter-opening lists of critical skills and capabilities provide a focus and guide for the material in the chapter, relating theories to practical applications. Chapter-ending case excerpts with discussion questions provide illustrative real-world situations related to issues presented in that chapter and challenge students to come up with their own recommended solutions.
