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International Business Strategy in Emerging Country Markets

International Business Strategy in Emerging Country Markets PDF Author: Hans Jansson
Publisher: Edward Elgar Publishing
ISBN: 9781781008362
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.