Interkulturelle Kompetenz: vermitteln, erwerben, anwenden PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Interkulturelle Kompetenz: vermitteln, erwerben, anwenden PDF full book. Access full book title Interkulturelle Kompetenz: vermitteln, erwerben, anwenden by Ilse Born-Lechleitner. Download full books in PDF and EPUB format.
Author: Ilse Born-Lechleitner
Publisher: LIT Verlag Münster
ISBN: 3643506244
Category : Multicultural education
Languages : en
Pages : 323
Get Book Here
Book Description
Author: Ilse Born-Lechleitner
Publisher: LIT Verlag Münster
ISBN: 3643506244
Category : Multicultural education
Languages : en
Pages : 323
Get Book Here
Book Description
Author: Sylvia-Michèle Sternkopf
Publisher: diplom.de
ISBN: 3832481613
Category : Business & Economics
Languages : en
Pages : 385
Get Book Here
Book Description
Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...]
Author: Reuben Slone
Publisher: Harvard Business Review Press
ISBN: 1422149366
Category : Business & Economics
Languages : en
Pages : 226
Get Book Here
Book Description
Is your company delivering products to customers at the right time, place, and price—with the best possible availability and lowest possible cost and working capital? If not, you’re probably alienating your customers and suppliers, eroding shareholder value, and losing control of your fixed costs. These dangerous mistakes can put you out of business. In The New Supply Chain Agenda, Reuben Slone, J. Paul Dittmann, and John Mentzer explain how to reinvent your supply chain to avoid those errors—and turn your supply chain into a competitive weapon that produces unprecedented economic profit for your firm. Drawing on a wealth of company examples, the authors show how to activate the five levers of supply chain excellence: • Putting the right people with the right skills in the right jobs • Leveraging supply chain technologies such as system optimization and visibility tools • Eliminating cross-functional disconnects, including SKU proliferation • Collaborating with suppliers and customers to generate a seamless flow of information and supply chain improvements • Managing supply chain projects skillfully Apply the steps in this book, and you build a supply chain that delivers as it should—without leaving money on the table.
Author: Siegfried Wyler
Publisher: Gunter Narr Verlag
ISBN: 9783823342199
Category : Color
Languages : en
Pages : 210
Get Book Here
Book Description
Author: Petra Wittke-Rüdiger
Publisher: Rodopi
ISBN: 9042025964
Category : Communication
Languages : en
Pages : 321
Get Book Here
Book Description
The contributors to this collection approach the subject of the translation of cultures from various angles. Translation refers to the rendering of texts from one language into another and the shift between languages under precolonial (retelling/transcreation), colonial (domestication), and postcolonial (multilingual trafficking) conditions.
Author: Marcel Thelen
Publisher:
ISBN: 9783631663905
Category : Semantics
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Jonas Lüscher
Publisher: Haus Publishing
ISBN: 1908323841
Category : Fiction
Languages : en
Pages : 108
Get Book Here
Book Description
On a business trip to Tunisia, Preising, a leading Swiss industrialist, is invited to spend the week with the daughter of a local gangster. He accompanies her to the wedding of two London city traders at a desert luxury resort that was once the site of an old Berber oasis. With the wedding party in full swing and the bride riding up the aisle on a camel, no one is aware that the global financial system stands on the brink of collapse. As the wedding guests nurse their hangovers, they learn that the British pound has depreciated tenfold, and their world begins to crumble around them. So begins Barbarian Spring, the debut novel from Jonas Lüscher, a major emerging voice in European fiction. The timely and unusual novel centers on a culture clash between high finance and the value system of the Maghreb. Provocative and entertaining, Barbarian Spring is a refreshingly original and all-too-believable satire for our times.
Author: Harald A. Mieg
Publisher: Psychology Press
ISBN: 1135652147
Category : Business & Economics
Languages : en
Pages : 224
Get Book Here
Book Description
Mieg's book, in our LEA Expertise series, will cover the issues of expertise and relate them to experts' roles in psychology, organizational studies, and sociology.
Author: Peter Lutzker
Publisher: Narr Francke Attempto Verlag
ISBN: 3823303082
Category : Literary Criticism
Languages : en
Pages : 463
Get Book Here
Book Description
The first edition of this work became a standard reference work in the general context of humanistic approaches to foreign language teaching and learning. This new edition gives a brief overview of further developments in relevant fields and discusses the importance of the concept of teaching as an art in light of the increasing standardization and digitalization of education. Reviews of the 1st edition I believe that the book will become a standard reference point for all those who, against the current tide of 'scientific', objectives-based, test-oriented, control-obsessed, sterile approaches to language teaching, continue to believe that language teaching is indeed an art, and a joyful art at that. Prof. Dr. Alan Maley in English Language Teaching Journal Peter Lutzker is a major educational thinker and has spent half an earthly span living towards this major book. (...) I have placed Peter's book on my shelves next to those of Rogers, Curran, Dufeu and Stevick. Mario Rinvolucri in Humanising Language Teaching
Author: E. Levinas
Publisher: Springer Science & Business Media
ISBN: 9400943644
Category : Philosophy
Languages : en
Pages : 230
Get Book Here
Book Description
