Author: Alessandro Straccia
Publisher: Orange Education Pvt Ltd
ISBN: 8197223963
Category : Computers
Languages : en
Pages : 299
Book Description
Build rich Creative Technology projects using 3D, AR, and VR KEY FEATURES ● Master creative development principles, covering design, coding, and user experience. ● Develop advanced skills in Three.js and A-Frame for immersive 3D graphics. ● Build engaging AR and VR experiences for the web, integrating cutting-edge tech for enhanced user immersion. DESCRIPTION Embark on an amazing journey into the world of Creative Development with this comprehensive guide. From the basics of Three.js and A-Frame, each chapter adds more knowledge and techniques to empower creative developers to navigate the world of Creative Development. Readers will learn to build games and commercial applications using advanced technologies such as AR and VR. The book explores the key aspects of Creative Development for the web, delving into in-depth themes such as dealing with 3D files, setting up materials and textures, interacting with 3D objects, and understanding the concepts of animation loop and real-time rendering. Next, it moves on to navigate the main aspects of webAR and webVR, introducing readers to the fantastic 3D framework A-Frame. Readers will dive deep into the A-Frame workflow, learning tips and tricks to build and manage components, ultimately enabling them to deliver professional quality AR and VR experiences. In the final chapter, readers will be presented with Creative Development best practices and several real-world project templates, ready to be used and adapted for their own projects. WHAT WILL YOU LEARN ● Attain a comprehensive understanding of creative development for web environments and its applications. ● Utilize Three.js and A-Frame frameworks to create stunning 3D graphics and immersive virtual experiences. ● Learn to build engaging games and practical commercial applications blending creativity with functionality. ● Gain practical insights into creative development through real-world code examples and customizable templates. ● Explore the intricacies of web-based augmented reality (WebAR) and virtual reality (WebVR) technologies to develop immersive web experiences. ● Seamlessly integrate 3D graphics, video elements, and animations using code, enabling you to construct dynamic and interactive web applications. WHO IS THIS BOOK FOR? This book is ideal for web developers, 3D, video, and animation enthusiasts with development skills aiming to create dynamic web experiences. Also suitable for seasoned developers transitioning to Creative Development, covering Three.js, A-Frame basics, and AR/VR concepts. Whether beginner or experienced, this handbook offers practical, in-depth guidance to elevate proficiency in web-based Creative Development. TABLE OF CONTENTS 1. Getting Started with Three.js 2. Our First Scene 3. Interacting with Our Scene 4. Adding Some Realism 5. Post Processing 6. Introduction to WebAR and WebVR 7. Creating Your First WebAR Experience 8. Creating Your First WebVR Experience 9. Useful Boilerplates to Start Your Projects Index
Interactive Web Development with Three.js and A-Frame
Author: Alessandro Straccia
Publisher: Orange Education Pvt Ltd
ISBN: 8197223963
Category : Computers
Languages : en
Pages : 299
Book Description
Build rich Creative Technology projects using 3D, AR, and VR KEY FEATURES ● Master creative development principles, covering design, coding, and user experience. ● Develop advanced skills in Three.js and A-Frame for immersive 3D graphics. ● Build engaging AR and VR experiences for the web, integrating cutting-edge tech for enhanced user immersion. DESCRIPTION Embark on an amazing journey into the world of Creative Development with this comprehensive guide. From the basics of Three.js and A-Frame, each chapter adds more knowledge and techniques to empower creative developers to navigate the world of Creative Development. Readers will learn to build games and commercial applications using advanced technologies such as AR and VR. The book explores the key aspects of Creative Development for the web, delving into in-depth themes such as dealing with 3D files, setting up materials and textures, interacting with 3D objects, and understanding the concepts of animation loop and real-time rendering. Next, it moves on to navigate the main aspects of webAR and webVR, introducing readers to the fantastic 3D framework A-Frame. Readers will dive deep into the A-Frame workflow, learning tips and tricks to build and manage components, ultimately enabling them to deliver professional quality AR and VR experiences. In the final chapter, readers will be presented with Creative Development best practices and several real-world project templates, ready to be used and adapted for their own projects. WHAT WILL YOU LEARN ● Attain a comprehensive understanding of creative development for web environments and its applications. ● Utilize Three.js and A-Frame frameworks to create stunning 3D graphics and immersive virtual experiences. ● Learn to build engaging games and practical commercial applications blending creativity with functionality. ● Gain practical insights into creative development through real-world code examples and customizable templates. ● Explore the intricacies of web-based augmented reality (WebAR) and virtual reality (WebVR) technologies to develop immersive web experiences. ● Seamlessly integrate 3D graphics, video elements, and animations using code, enabling you to construct dynamic and interactive web applications. WHO IS THIS BOOK FOR? This book is ideal for web developers, 3D, video, and animation enthusiasts with development skills aiming to create dynamic web experiences. Also suitable for seasoned developers transitioning to Creative Development, covering Three.js, A-Frame basics, and AR/VR concepts. Whether beginner or experienced, this handbook offers practical, in-depth guidance to elevate proficiency in web-based Creative Development. TABLE OF CONTENTS 1. Getting Started with Three.js 2. Our First Scene 3. Interacting with Our Scene 4. Adding Some Realism 5. Post Processing 6. Introduction to WebAR and WebVR 7. Creating Your First WebAR Experience 8. Creating Your First WebVR Experience 9. Useful Boilerplates to Start Your Projects Index
Publisher: Orange Education Pvt Ltd
ISBN: 8197223963
Category : Computers
Languages : en
Pages : 299
Book Description
Build rich Creative Technology projects using 3D, AR, and VR KEY FEATURES ● Master creative development principles, covering design, coding, and user experience. ● Develop advanced skills in Three.js and A-Frame for immersive 3D graphics. ● Build engaging AR and VR experiences for the web, integrating cutting-edge tech for enhanced user immersion. DESCRIPTION Embark on an amazing journey into the world of Creative Development with this comprehensive guide. From the basics of Three.js and A-Frame, each chapter adds more knowledge and techniques to empower creative developers to navigate the world of Creative Development. Readers will learn to build games and commercial applications using advanced technologies such as AR and VR. The book explores the key aspects of Creative Development for the web, delving into in-depth themes such as dealing with 3D files, setting up materials and textures, interacting with 3D objects, and understanding the concepts of animation loop and real-time rendering. Next, it moves on to navigate the main aspects of webAR and webVR, introducing readers to the fantastic 3D framework A-Frame. Readers will dive deep into the A-Frame workflow, learning tips and tricks to build and manage components, ultimately enabling them to deliver professional quality AR and VR experiences. In the final chapter, readers will be presented with Creative Development best practices and several real-world project templates, ready to be used and adapted for their own projects. WHAT WILL YOU LEARN ● Attain a comprehensive understanding of creative development for web environments and its applications. ● Utilize Three.js and A-Frame frameworks to create stunning 3D graphics and immersive virtual experiences. ● Learn to build engaging games and practical commercial applications blending creativity with functionality. ● Gain practical insights into creative development through real-world code examples and customizable templates. ● Explore the intricacies of web-based augmented reality (WebAR) and virtual reality (WebVR) technologies to develop immersive web experiences. ● Seamlessly integrate 3D graphics, video elements, and animations using code, enabling you to construct dynamic and interactive web applications. WHO IS THIS BOOK FOR? This book is ideal for web developers, 3D, video, and animation enthusiasts with development skills aiming to create dynamic web experiences. Also suitable for seasoned developers transitioning to Creative Development, covering Three.js, A-Frame basics, and AR/VR concepts. Whether beginner or experienced, this handbook offers practical, in-depth guidance to elevate proficiency in web-based Creative Development. TABLE OF CONTENTS 1. Getting Started with Three.js 2. Our First Scene 3. Interacting with Our Scene 4. Adding Some Realism 5. Post Processing 6. Introduction to WebAR and WebVR 7. Creating Your First WebAR Experience 8. Creating Your First WebVR Experience 9. Useful Boilerplates to Start Your Projects Index
The Comprehensive Guide to Website Design, Web Development, and Web Marketing
Author: Ron Legarski
Publisher: SolveForce
ISBN:
Category : Computers
Languages : en
Pages : 669
Book Description
The Comprehensive Guide to Website Design, Web Development, and Web Marketing: Online & Offline Strategies, Programming, Software, Devices, and Applications is an essential resource for mastering the digital world. Co-authored by industry leaders Ron Legarski and Ned Hamzic, this book covers every aspect of website creation, development, and marketing. From the fundamentals of coding to the latest in digital marketing trends, this guide is designed to provide readers with actionable insights and practical strategies. Whether you're a web developer, designer, marketer, or business owner looking to enhance your online presence, this guide delves deep into essential topics such as: Web design principles, including UX/UI, responsive design, and visual hierarchy. Web development using HTML5, CSS, JavaScript, and backend technologies like PHP and MySQL. Comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing. Mobile-first design and emerging technologies such as AI, IoT, and blockchain. Online and offline marketing integration for holistic business growth. The book also includes insights into cloud services, web hosting, and security practices, ensuring that your website is not only functional but also scalable and secure. With their combined expertise, Ron Legarski and Ned Hamzic offer a complete guide for anyone looking to navigate the complexities of website design, development, and marketing, making this book a valuable resource for both beginners and seasoned professionals.
Publisher: SolveForce
ISBN:
Category : Computers
Languages : en
Pages : 669
Book Description
The Comprehensive Guide to Website Design, Web Development, and Web Marketing: Online & Offline Strategies, Programming, Software, Devices, and Applications is an essential resource for mastering the digital world. Co-authored by industry leaders Ron Legarski and Ned Hamzic, this book covers every aspect of website creation, development, and marketing. From the fundamentals of coding to the latest in digital marketing trends, this guide is designed to provide readers with actionable insights and practical strategies. Whether you're a web developer, designer, marketer, or business owner looking to enhance your online presence, this guide delves deep into essential topics such as: Web design principles, including UX/UI, responsive design, and visual hierarchy. Web development using HTML5, CSS, JavaScript, and backend technologies like PHP and MySQL. Comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing. Mobile-first design and emerging technologies such as AI, IoT, and blockchain. Online and offline marketing integration for holistic business growth. The book also includes insights into cloud services, web hosting, and security practices, ensuring that your website is not only functional but also scalable and secure. With their combined expertise, Ron Legarski and Ned Hamzic offer a complete guide for anyone looking to navigate the complexities of website design, development, and marketing, making this book a valuable resource for both beginners and seasoned professionals.
End-User Development
Author: Lucio Davide Spano
Publisher: Springer Nature
ISBN: 3031344332
Category : Computers
Languages : en
Pages : 279
Book Description
This book constitutes the refereed proceedings of the 9th International Symposium on End-User Development, IS-EUD 2023, held in Cagliari, Italy, during June 6–8, 2023. The 17 full papers and 2 (keynote extended abstracts) included in this book were carefully reviewed and selected from 26 submissions. They were organized in topical sections as follows: Artificial Intelligence for End-Users; Internet of Things for End-Users; Privacy; Security and Society; Supporting End-User Development.
Publisher: Springer Nature
ISBN: 3031344332
Category : Computers
Languages : en
Pages : 279
Book Description
This book constitutes the refereed proceedings of the 9th International Symposium on End-User Development, IS-EUD 2023, held in Cagliari, Italy, during June 6–8, 2023. The 17 full papers and 2 (keynote extended abstracts) included in this book were carefully reviewed and selected from 26 submissions. They were organized in topical sections as follows: Artificial Intelligence for End-Users; Internet of Things for End-Users; Privacy; Security and Society; Supporting End-User Development.
RoboCup 2013: Robot World Cup XVII
Author: Sven Behnke
Publisher: Springer
ISBN: 3662444682
Category : Computers
Languages : en
Pages : 701
Book Description
This book includes the thoroughly refereed post-conference proceedings of the 17th Annual RoboCup International Symposium, held in Eindhoven, The Netherlands, in June 2013. The 20 revised papers presented together with 11 champion team papers, 3 best paper awards, 11 oral presentations, and 19 special track on open-source hard- and software papers were carefully reviewed and selected from 78 submissions. The papers present current research and educational activities within the fields of robotics and artificial intelligence with a special focus to robot hardware and software, perception and action, robotic cognition and learning, multi-robot systems, human-robot interaction, education and edutainment, and applications.
Publisher: Springer
ISBN: 3662444682
Category : Computers
Languages : en
Pages : 701
Book Description
This book includes the thoroughly refereed post-conference proceedings of the 17th Annual RoboCup International Symposium, held in Eindhoven, The Netherlands, in June 2013. The 20 revised papers presented together with 11 champion team papers, 3 best paper awards, 11 oral presentations, and 19 special track on open-source hard- and software papers were carefully reviewed and selected from 78 submissions. The papers present current research and educational activities within the fields of robotics and artificial intelligence with a special focus to robot hardware and software, perception and action, robotic cognition and learning, multi-robot systems, human-robot interaction, education and edutainment, and applications.
Virtual & Augmented Reality For Dummies
Author: Paul Mealy
Publisher: John Wiley & Sons
ISBN: 111948152X
Category : Computers
Languages : en
Pages : 425
Book Description
An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.
Publisher: John Wiley & Sons
ISBN: 111948152X
Category : Computers
Languages : en
Pages : 425
Book Description
An easy-to-understand primer on Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future. With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm. * Keeps you up-to-date on the pulse of this fast-changing technology * Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment * Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.
Advances in Network-Based Information Systems
Author: Leonard Barolli
Publisher: Springer
ISBN: 3319985302
Category : Technology & Engineering
Languages : en
Pages : 1024
Book Description
This book presents the latest research findings and innovative theoretical and practical research methods and development techniques related to the emerging areas of information networking and their applications. Today’s networks and information systems are evolving rapidly, and there are several new trends and applications, such as wireless sensor networks, ad hoc networks, peer-to-peer systems, vehicular networks, opportunistic networks, grid and cloud computing, pervasive and ubiquitous computing, multimedia systems, security, multi-agent systems, high-speed networks, and web-based systems. These networks have to deal with the increasing number of users, provide support for different services, guarantee the QoS, and optimize the network resources, and as such there are numerous research issues and challenges that need to be considered and addressed.
Publisher: Springer
ISBN: 3319985302
Category : Technology & Engineering
Languages : en
Pages : 1024
Book Description
This book presents the latest research findings and innovative theoretical and practical research methods and development techniques related to the emerging areas of information networking and their applications. Today’s networks and information systems are evolving rapidly, and there are several new trends and applications, such as wireless sensor networks, ad hoc networks, peer-to-peer systems, vehicular networks, opportunistic networks, grid and cloud computing, pervasive and ubiquitous computing, multimedia systems, security, multi-agent systems, high-speed networks, and web-based systems. These networks have to deal with the increasing number of users, provide support for different services, guarantee the QoS, and optimize the network resources, and as such there are numerous research issues and challenges that need to be considered and addressed.
3D Graphics Programming for the Web Using WebGL
Author: Dr. Bhupendra Singh, Alind
Publisher: Notion Press
ISBN:
Category : Computers
Languages : en
Pages : 291
Book Description
This book is a must-read for anyone wishing to explore the intricacies of modern graphics libraries. It is written with a classroom-based approach, delving into the fundamentals and explaining them through a number of illustrations. If you are new to computer graphics, this book will provide you with a solid grasp of the underlying concepts and furnish enough details to self-propel in the field. If you are a seasoned graphics artist aiming to deepen your understanding of modern graphics libraries, you will find numerous complex concepts covered meticulously with vivid illustrations. The book encompasses various topics, including: - The Need for WebGL - Why Web-Based 3D Graphics? - GPU Programming Architecture - Mathematical Background for Animations (Transformations) - Applying Transformations through WebGL - Adding Realism with Colours and Textures - Fundamentals of 3D Graphics - Applying 3D Graphics with WebGL - THREE JS Framework
Publisher: Notion Press
ISBN:
Category : Computers
Languages : en
Pages : 291
Book Description
This book is a must-read for anyone wishing to explore the intricacies of modern graphics libraries. It is written with a classroom-based approach, delving into the fundamentals and explaining them through a number of illustrations. If you are new to computer graphics, this book will provide you with a solid grasp of the underlying concepts and furnish enough details to self-propel in the field. If you are a seasoned graphics artist aiming to deepen your understanding of modern graphics libraries, you will find numerous complex concepts covered meticulously with vivid illustrations. The book encompasses various topics, including: - The Need for WebGL - Why Web-Based 3D Graphics? - GPU Programming Architecture - Mathematical Background for Animations (Transformations) - Applying Transformations through WebGL - Adding Realism with Colours and Textures - Fundamentals of 3D Graphics - Applying 3D Graphics with WebGL - THREE JS Framework
Information, Communication and Computing Technology
Author: Gerhard-Wilhelm Weber
Publisher: Springer Nature
ISBN: 3031724836
Category :
Languages : en
Pages : 191
Book Description
Publisher: Springer Nature
ISBN: 3031724836
Category :
Languages : en
Pages : 191
Book Description
AR and VR Using the WebXR API
Author: Rakesh Baruah
Publisher: Apress
ISBN: 9781484263174
Category : Computers
Languages : en
Pages : 328
Book Description
Gain an in-depth knowledge in immersive web development to create augmented reality (AR) and virtual reality (VR) applications inside web browsers using WebXR API, WebGL, Three.js, and A-Frame. This project-based book will provide the practice and portfolio content to make the most of what the futures of spatial computing and immersive technology have to offer. Beginning with technical analysis of how web browsers function, the book covers programming languages such as WebGL, JavaScript, and HTML, with an eye on a complete understanding of the WebXR lifecycle. You'll then explore how contemporary web browsers work at the code level and see how to set up a local development server and use it with the Visual Studio Code IDE to create 3D animation in the WebGL programming language. With a familiarity of the web-rendering pipeline in place, you’ll venture on to WebGL abstractions such as the Three.js JavaScript library and Mozilla’s A-Frame XR Framework, which use WebXR to create high-end visual effects. In the final projects of the book, you’ll create an augmented reality web session for an Android phone device, and create a VR scene in A-Frame (built on Three.js) to demo essential components of the WebXR API pertaining to user positioning and interaction. Game engines have become common-place for the creation of mixed reality content. However, developers not interested in learning entirely new workflows may be better suited to work within a medium almost universally open to all—the web; AR and VR Using the WebXR API will show you the way. What You'll Learn Master the creation of virtual reality and augmented reality features for web page Prepare to work as an immersive web developer with a portfolio of projects in sought-after technologies Review the fundamentals of writing shaders in WebGL Experience the unity between client, server, and cloud architecture as it applies to location-based AR Who This Book Is For Aspiring immersive web developers and developers already familiar with the fundamentals of web development who want to further explore topics such as spatial computing, computer vision, spatial anchors, and cloud-computing for multi-user social experiences.
Publisher: Apress
ISBN: 9781484263174
Category : Computers
Languages : en
Pages : 328
Book Description
Gain an in-depth knowledge in immersive web development to create augmented reality (AR) and virtual reality (VR) applications inside web browsers using WebXR API, WebGL, Three.js, and A-Frame. This project-based book will provide the practice and portfolio content to make the most of what the futures of spatial computing and immersive technology have to offer. Beginning with technical analysis of how web browsers function, the book covers programming languages such as WebGL, JavaScript, and HTML, with an eye on a complete understanding of the WebXR lifecycle. You'll then explore how contemporary web browsers work at the code level and see how to set up a local development server and use it with the Visual Studio Code IDE to create 3D animation in the WebGL programming language. With a familiarity of the web-rendering pipeline in place, you’ll venture on to WebGL abstractions such as the Three.js JavaScript library and Mozilla’s A-Frame XR Framework, which use WebXR to create high-end visual effects. In the final projects of the book, you’ll create an augmented reality web session for an Android phone device, and create a VR scene in A-Frame (built on Three.js) to demo essential components of the WebXR API pertaining to user positioning and interaction. Game engines have become common-place for the creation of mixed reality content. However, developers not interested in learning entirely new workflows may be better suited to work within a medium almost universally open to all—the web; AR and VR Using the WebXR API will show you the way. What You'll Learn Master the creation of virtual reality and augmented reality features for web page Prepare to work as an immersive web developer with a portfolio of projects in sought-after technologies Review the fundamentals of writing shaders in WebGL Experience the unity between client, server, and cloud architecture as it applies to location-based AR Who This Book Is For Aspiring immersive web developers and developers already familiar with the fundamentals of web development who want to further explore topics such as spatial computing, computer vision, spatial anchors, and cloud-computing for multi-user social experiences.
The Next Dimension
Author: Tom Emrich
Publisher: John Wiley & Sons
ISBN: 1394262566
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. What's Inside? Game-Changing Benefits: Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business. Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints. Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3. Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses. Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience. Why The Next Dimension is Your Must-Have Guide: Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone. Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase. Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations. Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape. The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology. Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’
Publisher: John Wiley & Sons
ISBN: 1394262566
Category : Business & Economics
Languages : en
Pages : 246
Book Description
Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage ‘Generation AR,’ and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results. What's Inside? Game-Changing Benefits: Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business. Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints. Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3. Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses. Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience. Why The Next Dimension is Your Must-Have Guide: Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone. Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase. Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations. Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape. The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology. Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with ‘The Next Dimension Book GPT.’