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Author: H. O. Srivastava
Publisher: Artech House
ISBN: 9781580535489
Category : Performing Arts
Languages : en
Pages : 436
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Book Description
"This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.
Author: H. O. Srivastava
Publisher: Artech House
ISBN: 9781580535489
Category : Performing Arts
Languages : en
Pages : 436
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Book Description
"This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.
Author: Hari Om Srivastava
Publisher: Artech House
ISBN: 1580533213
Category : Performing Arts
Languages : en
Pages : 430
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Book Description
&Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.
Author: Arthur Lugmayr
Publisher: Springer Science & Business Media
ISBN: 1475739532
Category : Technology & Engineering
Languages : en
Pages : 264
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Book Description
Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive digital services. Television is catching up with this trend through the digitalization process. Digital television is a hybrid platform combining elements from classical analog television and the Internet, providing modern multimedia services on a familiar platform. In short, digital TV is a gateway to the world of interactive digital media. Digital TV brings consumers into the television service arena and offers them new degrees of freedom. However, as the service and multimedia content types diversify and the services and their content increase, television is facing many of the same challenges of complexity and information overflow faced by other digital media. Metadata can handle the diverse services and content of digital TV effi. ciently and in a consumer-friendly way. Metadata means that the data are accompanied by other data which describe them. As data about data, meta data can provide an insight into syntactically and semantically complex data by distilling their essence to a set of simple descriptors. Metadata also helps to structure and manage information in diverse settings. The use of metadata in broadcast multimedia should not be restricted to being merely a tool for coping with the challenges of a complex networked multimedia environment. Instead, metadata ofTers new opportunities for the development of innovative services.
Author: Margherita Pagani
Publisher: IGI Global
ISBN: 1931777381
Category : Computers
Languages : en
Pages : 259
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Book Description
"Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."
Author: Kevin Roebuck
Publisher: Tebbo
ISBN: 9781743043332
Category :
Languages : en
Pages : 0
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Book Description
Interactive television (generally known as ITV or sometimes as iTV when used as branding) describes a number of techniques that allow viewers to interact with television content as they view it. This book is your ultimate resource for Interactive TV. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Interactive TV right away, covering: Interactive television, Enhanced TV, Accidental Lovers, ActiveVideo Networks, Advanced Digital Broadcast, AFDESI, AOL TV, ASTRA Platform Services, ASTRA2Connect, ASTRA2Connect Maritime Broadband, Attack of the Show!, BBC Red Button, BD-J, Broadcast Markup Language, Captain Power and the Soldiers of the Future, CBS Summer Playhouse, CloudTV, Control System Middleware for operator functioning (CSMW), Crid, Datacasting, First Business, Football First, Free Stuff, Full Service Network, The Game Show, Ginga (SBTVD Middleware), Globally Executable MHP, Google TV, User: Nickwald/google tv (for AWID), Hauppauge MediaMVP, Hugo (franchise), Hybrid Broadcast Broadband TV, IceTV, IMX, Individual Television Experience, Interactive television standards, Smart TV, IP over DVB, IVOD, Key & See, Larry the Lobster (Saturday Night Live), MetaTV, MHEG-5, Moxi, MPEG-2, MSN TV, Multimedia Home Platform, Multiprotocol Encapsulation, OEDN, Open...., OpenTV, OpenTV Hardware Porting Kit, Overcasting, Playin' TV, Portable Content Format, Pushbutton, Red Button (digital television), ReplayTV, Rock Star (TV series), Satellite contribution, Slime Time Live, Solaris Mobile, Stoneroos, SWRV, Televisionary, Telly (home entertainment server), TiVo, TiVo, Inc., Transformers: The Headmasters, TV Site, TVWorks, U-Pick Live, UK Profile of MHEG-5, Unidirectional Lightweight Encapsulation, Viera Cast, WapTV, WTVML, XBMC, Xlet, Yasmin's Getting Married, YouView This book explains in-depth the real drivers and workings of Interactive TV. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Interactive TV with the objectivity of experienced professionals.
Author: Lekakos, George
Publisher: IGI Global
ISBN: 1599043637
Category : Technology & Engineering
Languages : en
Pages : 378
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Book Description
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Author: Barbara Katz
Publisher: diplom.de
ISBN: 3832443525
Category : Business & Economics
Languages : en
Pages : 106
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Book Description
Inhaltsangabe:Abstract: Interactive Television (iTV) has been around for several decades. Most people have probably heard the term before. Having started in the USA with some trials it is now conquering the UK. The first interactive services on Digital TV (DTV) have been broadcasted 18 months ago and are continuously growing in number. The four platform providers Sky, NTL, ONdigital and Telewest are trying to make their interactive services as appealing as possible and are, of course, offering new advertising opportunities for advertisers on that new medium. The aims of this project are to analyse those new advertising opportunities and compare them to advertising on traditional TV and the Internet and find out whether advertising on iTV combines their strengths and overcomes some of their weaknesses. In order to achieve this, the literature review focuses on the identification of the strengths and weaknesses of advertising on traditional TV and the Internet and also provides a good overview over the iTV market in the UK and the current developments. The UK is leading the way in the development of iTV and is even supposed to be 12 to 18 months ahead of the USA. The market is highly competitive and fragmented with the four different platform providers offering three different forms of receiving DTV, of which satellite is leading in the numbers of subscribers. The predictions of the DTV uptake are very positive and the spendings for advertising on iTV are supposed to be tremendous within the next couple of years. The results of the interviews carried out with iTV experts from the platform providers, media and advertising agencies show that advertising on iTV indeed combines the strengths and overvomes some weaknesses and has the potential to be more successful than its two closest relatives. Due to the fact that it is still in its infancy and companies are just starting to test this new medium and no success stories have been published so far, advertising on iTV in its current form is not yet the killer application it was supposed to be and the uptake of T-commerce is quite questionnabel as well. It also becomes clear though that iTV does have a great potential and when the technology is creatively used to make ads more involving and engaging it will be big. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION6 2.SETTING THE SCENE - LITERATURE REVIEW8 2.1TRADITIONAL TV ADVERTISING8 2.1.1Strengths of traditional TV [...]
Author: Frost and Sullivan Staff
Publisher:
ISBN: 9780788904967
Category :
Languages : en
Pages : 786
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Book Description
Author: Yiu-Kwong Chiu
Publisher:
ISBN: 9781361178256
Category :
Languages : en
Pages :
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Book Description
This dissertation, "Interactive Television: Market, Management, Technologies & Uncertainties" by Yiu-kwong, Chiu, θΆθε
, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b3126706 Subjects: Interactive television Cable television Interactive television - China - Hong Kong Cable television - China - Hong Kong
Author: Mark Gawlinski
Publisher: CRC Press
ISBN: 1136054421
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design. The accompanying web site www.InteractiveTelevisionProduction.com contains useful links designed to help with common iTV questions and issues. There are also entertaining quizzes for each chapter that let you test your knowledge of the concepts introduced in the book.
