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Author: H. O. Srivastava
Publisher: Artech House
ISBN: 9781580535489
Category : Performing Arts
Languages : en
Pages : 436
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Book Description
This book provides professionals with information on technical, strategic, and creative aspects of developing interactive television (ITV) systems and shows how to assess the future business potential of ITV. It explains technical areas associated with the switch to digital bandwidth, and describes design practices, such as embedding of extended codes and syntax in programs for content creation. The book then explores how ITV programming enhances the value of programs and encourages viewers to order online goods and services, and describes the profit potential of ITV. Case histories are provided of major players in the industry around the world. The author is chief engineer and head of AIR Resources of All India Radio. c. Book News Inc.
Author: H. O. Srivastava
Publisher: Artech House
ISBN: 9781580535489
Category : Performing Arts
Languages : en
Pages : 436
Get Book Here
Book Description
This book provides professionals with information on technical, strategic, and creative aspects of developing interactive television (ITV) systems and shows how to assess the future business potential of ITV. It explains technical areas associated with the switch to digital bandwidth, and describes design practices, such as embedding of extended codes and syntax in programs for content creation. The book then explores how ITV programming enhances the value of programs and encourages viewers to order online goods and services, and describes the profit potential of ITV. Case histories are provided of major players in the industry around the world. The author is chief engineer and head of AIR Resources of All India Radio. c. Book News Inc.
Author: Hari Om Srivastava
Publisher: Artech House
ISBN: 1580533213
Category : Performing Arts
Languages : en
Pages : 430
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Book Description
&Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.
Author: Steven Morris
Publisher: CRC Press
ISBN: 1136035702
Category : Language Arts & Disciplines
Languages : en
Pages : 611
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Book Description
For any digital TV developer or manager, the maze of standards and specifications related to MHP and OCAP is daunting-you have to patch together pieces from several standards to gather all the necessary knowledge you need to compete worldwide. The standards themselves can be confusing, and contain many inconsistencies and missing pieces. Interactive TV Standards provides a guide for actually deploying these technologies for a broadcaster or product and application developer. Understanding what the APIs do is essential for your job, but understanding how the APIs work and how they relate to each other at a deeper level helps you do it better, faster and easier. Learn how to spot when something that looks like a good solution to a problem really isn't. Understand how the many standards that make up MHP fit together, and implement them effectively and quickly. Two DVB insiders teach you which elements of the standards that are needed for digital TV, highlight those elements that are not needed, and explain the special requirements that MHP places on implementations of these standards. Once you've mastered the basics, you will learn how to develop products for US, European, and Asian markets--saving time and money. By detailing how a team can develop products for both the OCAP and MHP markets, Interactive TV Standards teaches you how to to leverage your experience with one of these standards into the skills and knowledge needed to work with the critical, related standards. Does the team developing a receiver have all the knowledge they need to succeed, or have they missed important information in an apparently unrelated standard? Does an application developer really know how to write a reliable piece of software that runs on any MHP or OCAP receiver? Does the broadcaster understand the business and technical issues well enough to deploy MHP successfully, or will their project fail? Increase your chances of success the first time with Interactive TV Standards.
Author: Mark Gawlinski
Publisher: Taylor & Francis
ISBN: 0240516796
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Aimed at broadcasting and new media producers and anyone interested in implementing interactive TV, this is a practical guide to the technology and production processes, offering technical descriptions of how interactive TV works.
Author: Lekakos, George
Publisher: IGI Global
ISBN: 1599043637
Category : Technology & Engineering
Languages : en
Pages : 378
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Book Description
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Author: Don Flournoy
Publisher: Intl. Engineering Consortiu
ISBN: 9781931695275
Category : Broadband communication systems
Languages : en
Pages : 510
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Book Description
This book focuses on future markets for broadband products and services, as well as the infrastructure under development that is intended to make those markets more readily attainable and manageable. But it also takes on a more ambitious agenda. Its analysis shows how advanced technologies are facilitating the transition to a new world information and economic order in which much larger percentages of end users have a greater chance of getting what they want.
Author: Pagani, Margherita
Publisher: IGI Global
ISBN: 1605660159
Category : Computers
Languages : en
Pages : 1756
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Book Description
Advances in hardware, software, and audiovisual rendering technologies of recent years have unleashed a wealth of new capabilities and possibilities for multimedia applications, creating a need for a comprehensive, up-to-date reference. The Encyclopedia of Multimedia Technology and Networking provides hundreds of contributions from over 200 distinguished international experts, covering the most important issues, concepts, trends, and technologies in multimedia technology. This must-have reference contains over 1,300 terms, definitions, and concepts, providing the deepest level of understanding of the field of multimedia technology and networking for academicians, researchers, and professionals worldwide.
Author:
Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 19
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Book Description
Author: Sam Fullerton
Publisher: SAGE Publications
ISBN: 1948426447
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
Author: Cliff Allen
Publisher: John Wiley & Sons
ISBN: 0471013714
Category : Computers
Languages : en
Pages : 370
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Book Description
A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.
