Brand Beauty Unleashed PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Brand Beauty Unleashed PDF full book. Access full book title Brand Beauty Unleashed by Roberto M. Álvarez del Blanco. Download full books in PDF and EPUB format.
Author: Roberto M. Álvarez del Blanco
Publisher: Routledge
ISBN: 0429657897
Category : Business & Economics
Languages : en
Pages : 211
Get Book Here
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Roberto M. Álvarez del Blanco
Publisher: Routledge
ISBN: 0429657897
Category : Business & Economics
Languages : en
Pages : 211
Get Book Here
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Tim Campbell
Publisher:
ISBN: 9781938461415
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Ulianov Montano
Publisher: Springer Science & Business Media
ISBN: 3319034529
Category : Philosophy
Languages : en
Pages : 224
Get Book Here
Book Description
This book develops a naturalistic aesthetic theory that accounts for aesthetic phenomena in mathematics in the same terms as it accounts for more traditional aesthetic phenomena. Building upon a view advanced by James McAllister, the assertion is that beauty in science does not confine itself to anecdotes or personal idiosyncrasies, but rather that it had played a role in shaping the development of science. Mathematicians often evaluate certain pieces of mathematics using words like beautiful, elegant, or even ugly. Such evaluations are prevalent, however, rigorous investigation of them, of mathematical beauty, is much less common. The volume integrates the basic elements of aesthetics, as it has been developed over the last 200 years, with recent findings in neuropsychology as well as a good knowledge of mathematics. The volume begins with a discussion of the reasons to interpret mathematical beauty in a literal or non-literal fashion, which also serves to survey historical and contemporary approaches to mathematical beauty. The author concludes that literal approaches are much more coherent and fruitful, however, much is yet to be done. In this respect two chapters are devoted to the revision and improvement of McAllister’s theory of the role of beauty in science. These antecedents are used as a foundation to formulate a naturalistic aesthetic theory. The central idea of the theory is that aesthetic phenomena should be seen as constituting a complex dynamical system which the author calls the aesthetic as process theory. The theory comprises explications of three central topics: aesthetic experience (in mathematics), aesthetic value and aesthetic judgment. The theory is applied in the final part of the volume and is used to account for the three most salient and often used aesthetic terms often used in mathematics: beautiful, elegant and ugly. This application of the theory serves to illustrate the theory in action, but also to further discuss and develop some details and to showcase the theory’s explanatory capabilities.
Author: Carolyn Dever
Publisher: Princeton University Press
ISBN: 0691264775
Category : History
Languages : en
Pages : 280
Get Book Here
Book Description
Why a monumental diary by an aunt and niece who published poetry together as “Michael Field”—and who were partners and lovers for decades—is one of the great unknown works of late-Victorian and early modernist literature Michael Field, the renowned late-Victorian poet, was well known to be the pseudonym of Katharine Bradley (1846–1914) and her niece, Edith Cooper (1862–1913). Less well known is that for three decades, the women privately maintained a romantic relationship and kept a double diary, sharing the page as they shared a bed and eventually producing a 9,500-page, twenty-nine-volume story of love, life, and art in the fin de siècle. In Chains of Love and Beauty, the first book about the diary, Carolyn Dever makes the case for this work as a great unknown “novel” of the nineteenth century and as a bridge between George Eliot and Virginia Woolf, Victorian marriage plot and modernist experimentation. While Bradley and Cooper remained committed to publishing poetry under a single, male pseudonym, the diary, which they entitled Works and Days and hoped would be published after their deaths, allowed them to realize literary ambitions that were unfulfilled during their lifetime. The women also used the diary, which remains largely unpublished, to negotiate their art, desires, and frustrations, as well as their relationships with contemporary literary celebrities, including Robert Browning, Oscar Wilde, William Butler Yeats, and Walter Pater. Showing for the first time why Works and Days is a great experimental work of late-Victorian and early modernist writing, one that sheds startling new light on gender, sexuality, and authorship, Dever reveals how Bradley and Cooper wrote their shared life as art, and their art as life, on pages of intimacy that they wanted to share with the world.
Author: Hans Heinrich Eggebrecht
Publisher: Routledge
ISBN: 1351538098
Category : Music
Languages : en
Pages : 174
Get Book Here
Book Description
In an age when our patterns of music consumption are changing rapidly, musical understanding has never been more relevant. Understanding Music provides readers with an ideal entry point to the topic, addressing 'both the music lover who has made listening to music an important part of his life and at the same time is willing to reflect on music and his encounter with it, as well as the more academically-minded enthusiast and the thoughtful expert.' Its author, Hans Heinrich Eggebrecht, was one of the most influential German musicologists of the twentieth century and yet he is almost unknown to English readers. His published work stretches from one end of the musicological spectrum to the other, with research on historical topics in early music, Bach, Beethoven reception, Mahler and music aesthetics all featuring. Understanding Music summarizes Eggebrecht's thoughts on the relationship between music and cognition. As he says in his preface, the purpose of his book is 'to direct the reader towards the fundamental issues and processes implied in understanding music. What does understanding mean when applied to music? How is the process to be described? What different kinds of understanding are to be distinguished here? What other concepts are implicit in and related to the concept of understanding? How is the relationship between music and the listener who understands it to be articulated? What might correct understanding of music mean given music's multiplicity of meaning and effect? Where are the limits of understanding and what lies beyond? What role do language and history play?'. Eggebrecht's answers to these and other questions amount to a compelling account of how the mind grasps the sounds of music in themselves and what other factors contribute to music's meaning so much to us as listeners.
Author: Marcus Doshi
Publisher: Taylor & Francis
ISBN: 1000783685
Category : Performing Arts
Languages : en
Pages : 188
Get Book Here
Book Description
Towards Good Lighting for the Stage: Aesthetic Theory for Theatrical Lighting Design explores the theoretical underpinnings of effective lighting design from conceptualization to live performance. Through an investigation of the author’s own aesthetic point of view—grounded in a broad investigation of art and design that blends pop culture and fine art, theory, and practice—this book documents the author’s thinking on the design process to fill the unexplored gap between an aesthetic philosophy and its expression in composition. Redefinitions of the artist, artwork, and spectator link beauty and artistic efficacy to arrive at a set of principles for assessment that demand that contemporary lighting design surpass utilitarian visibility to become a vital part of the total artwork that is a theatrical production. Inspired by the movements of the broader art and design worlds of the mid-19th century through present day—citing influences as diverse as Jennifer Tipton, Lois Tyson, Dieter Rams, and Dave Hickey—this book charts a course from the artistic team’s dramaturgical work to a solo studio concept to the tech table. Engaging and wide-ranging, Towards Good Lighting for the Stage synthesizes years of cross-disciplinary research and case studies of the author’s own work into provocative reading for practitioners of lighting design, advanced students, and academics, as well as those interested in connecting theatrical practice, aesthetic theory, and visual art.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 506
Get Book Here
Book Description
Author: Richard Johnson Walker
Publisher:
ISBN:
Category : English literature
Languages : en
Pages : 530
Get Book Here
Book Description
Author: Peter Quigley
Publisher: Cambridge Scholars Publishing
ISBN: 1443834750
Category : Architecture
Languages : en
Pages : 296
Get Book Here
Book Description
The last few decades have seen an explosion of interest in literature and the sense of place. Many essays, books and presentations have explored the aesthetics, politics, and urgency of understanding and appreciating the unique qualities of coasts, mountains, deserts, bioregions, and more. Little attention, however, has been given to the process of establishing residence in these special places and what it means to make a life there. Housing the Environmental Imagination focuses directly on this omission by examining the writing, houses, and lives of Thoreau, Robinson Jeffers, Gary Snyder, Wendell Berry, Scott Russell Sanders, Arne Naess, Mary Austin, Jack London, and many others. In addition to addressing the lack of study on this theme of living in place, Quigley adds a crucial additional element: living and writing in place. The unique aspect of this study is the selection of those writers whose writing project is inseparable from the living project. In other words, without the cabin at the pond, there would be no Walden. The same can be said of Snyder’s Kitkitdizze and Jeffers’ Tor House and Hawk Tower. Therefore, it’s Quigley’s intention to throw open the issue of the meaning of houses and to explore the role houses play in the lives of some of the more well-known nature writers. Thoreau is cited by Quigley as a good point of departure for examining the meaning and role of houses: “Most men appear never to have considered what a house is.” In this way, Quigley claims to have identified a new genre of writing and in the process pushes back against postmodern approaches. This writing, connected inseparably to house and region, depends on and is anchored in experience and to a world of natural processes and values. An interesting aspect of the book is the way Quigley takes this basic formula (place, house, writing) and examines how lifestyle and ritual are associated with place, house and writing. In addition, this triad also is seen to work its way forward in different historical times and pressures. Quigley examines the different political, social and architectural pressures felt by these writers in the 19th, and early and late 20th centuries. The conclusion of this study points forward, however, as the title of the last chapter suggests: “Alternative Futures.” Quigley takes as his guiding theme throughout, two polar thoughts from Thoreau that govern the writers under examination as well as Quigley’s approach. Thoreau championed the heroic virtue of the imagination in practical terms by urging folks to move “confidently in the direction of [one’s] dreams.” By doing so, if one “endeavors to live the life he has imagined, he will meet with a success unexpected in common hours.” Again the practical and the imaginative are brought together with Thoreau’s other claim that it is “vain to sit down to write when you have not stood up to live.” Nature, war, individualism, love, family, stone, wood, glass, ocean, mountains, farming, community and more come together in this broad ranging discussion. This is a book about writers in place, but it also is about rethinking how we might live the best lives we can, every day. Essentially this book addresses the long standing question “And how shall we live?” http://housesinthepoeticwild.org/
Author: John Dadosky
Publisher: University of Toronto Press
ISBN: 144266732X
Category : Philosophy
Languages : en
Pages : 272
Get Book Here
Book Description
According to the Swiss theologian Hans Urs von Balthasar, a world that has lost sight of beauty is a world riddled with skepticism, moral and aesthetic relativism, conflicting religious worldviews, and escalating ecological crises. In The Eclipse and Recovery of Beauty, John D. Dadosky uses Kierkegaard and Nietzsche’s negative aesthetics to outline the context of that loss, and presents an argument for reclaiming beauty as a metaphysical property of being. Inspired by Bernard Lonergan’s philosophy of consciousness, Dadosky presents a philosophy of beauty that is grounded in contemporary Thomistic thought. Responding to Balthasar, he argues for a concept of beauty that can be experienced, understood, judged, created, contemplated, and even loved. Deeply engaged with the work of Aquinas, Kierkegaard, Nietzsche, and Kant, among others, The Eclipse and Recovery of Beauty will be essential reading for those interested in contemporary philosophy and theology.
