Instructor's Manual with Test Items PDF Download
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Author: Kelvin Seifert
Publisher:
ISBN: 9780395327913
Category : Educational psychology
Languages : en
Pages : 356
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Book Description
Author: Kelvin Seifert
Publisher:
ISBN: 9780395327913
Category : Educational psychology
Languages : en
Pages : 356
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Book Description
Author: Karen Collins
Publisher: Ingram
ISBN: 9781936126200
Category : Business
Languages : en
Pages : 408
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Book Description
Author: Raymond Scupin
Publisher: Prentice Hall
ISBN: 9780130981080
Category :
Languages : en
Pages : 254
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Book Description
Author: Larry Gaines
Publisher: Prentice Hall
ISBN: 9780131137769
Category :
Languages : en
Pages :
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Book Description
Author: Douglas G. Fratianne
Publisher:
ISBN: 9780697049971
Category : Biology
Languages : en
Pages : 372
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Book Description
Author:
Publisher:
ISBN:
Category : Academic achievement
Languages : en
Pages : 0
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Book Description
Author: Edwin Meese
Publisher: Prentice Hall
ISBN: 9780130603807
Category :
Languages : en
Pages :
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Book Description
Author: Kimberly K. Richmond
Publisher:
ISBN: 9781936126101
Category :
Languages : en
Pages :
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Book Description
Author: Fred David
Publisher: Prentice Hall
ISBN: 9780130282385
Category :
Languages : en
Pages : 386
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Book Description
Author: Noel Capon
Publisher: Taylor & Francis
ISBN: 1317496760
Category : Business & Economics
Languages : en
Pages : 633
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Book Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
