Instructor's Manual to Accompany Cases in Marketing Management PDF Download
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Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400
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Book Description
Author: James H. Barnes
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
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Book Description
Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 400
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Book Description
Author: Robin Peterson
Publisher: West Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Author: Philip R. Cateora
Publisher:
ISBN: 9780256131970
Category : Export marketing
Languages : en
Pages : 615
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Book Description
Author: James Clemens
Publisher: Rowman & Littlefield
ISBN: 9780847688999
Category : Education
Languages : en
Pages : 212
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Book Description
Author: Betty Pritchett
Publisher:
ISBN: 9780256221374
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
Author: Roger A. Kerin
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: William J. Stanton
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 170
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Book Description
Author: Linda S. Goldberg
Publisher:
ISBN: 9780321064769
Category : Political Science
Languages : en
Pages : 196
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Author: Masaaki Kotabe
Publisher: Wiley
ISBN: 9780471403852
Category : Export marketing
Languages : en
Pages : 380
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Book Description
