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Author: Robert E. Stevens
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
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Book Description
Author: Bruce Wrenn
Publisher: Psychology Press
ISBN: 9780789027467
Category : Business & Economics
Languages : en
Pages : 486
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Book Description
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Author: Robert E. Stevens
Publisher:
ISBN:
Category :
Languages : en
Pages : 144
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Book Description
Author: Rajiv Grover
Publisher: SAGE
ISBN: 141290997X
Category : Business & Economics
Languages : en
Pages : 721
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Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1280
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1624
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 312
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Book Description
Author:
Publisher:
ISBN:
Category : Vocational education
Languages : en
Pages : 590
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Book Description
Author: Lawrence S. Silver
Publisher: Routledge
ISBN: 041589929X
Category : Business & Economics
Languages : en
Pages : 366
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Book Description
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 568
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Book Description
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 1322
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Book Description
