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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 816
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 816
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Book Description
Author: United States. Small Business Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 536
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Book Description
Author:
Publisher:
ISBN:
Category : Vocational education
Languages : en
Pages : 542
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Book Description
Author: United States. Office of Education
Publisher:
ISBN:
Category :
Languages : en
Pages : 154
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Book Description
Author: Ohio State University. Center for Vocational and Technical Education
Publisher:
ISBN:
Category : Distributive education
Languages : en
Pages : 162
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Book Description
Author: Mary D. Troxell
Publisher: Gregg Division McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Author: Alice Dallabona
Publisher: Taylor & Francis
ISBN: 1040100929
Category : Business & Economics
Languages : en
Pages : 223
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Book Description
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
Author: South Carolina. State Library
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 166
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Book Description
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 2226
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Book Description
Author: Michael R. Solomon
Publisher: SAGE
ISBN: 1529765404
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
