Instructors Resource Manual with Solutions and Test Item File PDF Download
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Author: William Kleitz
Publisher: Prentice Hall
ISBN: 9780130922939
Category :
Languages : en
Pages : 322
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Book Description
Author: William Kleitz
Publisher: Prentice Hall
ISBN: 9780130922939
Category :
Languages : en
Pages : 322
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Book Description
Author: Kelvin Seifert
Publisher:
ISBN: 9780395327913
Category : Educational psychology
Languages : en
Pages : 356
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Book Description
Author: Karen Collins
Publisher: Ingram
ISBN: 9781936126200
Category : Business
Languages : en
Pages : 408
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Book Description
Author: Raymond Scupin
Publisher: Prentice Hall
ISBN: 9780130981080
Category :
Languages : en
Pages : 254
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Book Description
Author: Douglas G. Fratianne
Publisher:
ISBN: 9780697049971
Category : Biology
Languages : en
Pages : 372
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Book Description
Author:
Publisher:
ISBN:
Category : Academic achievement
Languages : en
Pages : 0
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1406
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Book Description
Author: Gene H. Starbuck
Publisher: Routledge
ISBN: 1317264908
Category : Social Science
Languages : en
Pages : 580
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Book Description
The most thoroughly updated edition yet, this book offers students perspectives of changes in marriage and family over time, including the impact of the Great Recession and of new media technologies. A hallmark of Families in Context remains the well-researched, data-driven quality of the text. Beyond presenting thoroughly updated statistics and literature, each chapter examines new trends and assesses their implications for students' lives. The underlying presentation remains balanced, theoretically grounded, and accessible to a wide variety of classes, allowing students of all ages and family backgrounds to draw their own conclusions about controversial topics. Features of the new edition include coverage of the Affordable Care Act; new social media and families; the latest trends in poverty, education, social mobility, gender, identities and healthcare; updated 'In the News' features and author-created PowerPoint slides.
Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
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Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Author: Noel Capon
Publisher: Routledge
ISBN: 1317496752
Category : Business & Economics
Languages : en
Pages : 867
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Book Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.
