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Author: Skip Lockwood
Publisher: Simon and Schuster
ISBN: 1683581768
Category : Sports & Recreation
Languages : en
Pages : 248
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Book Description
You're straddling the pitcher's mound in Shea Stadium. The game rests in your hands. Your heart is pounding. Big money is at stake. You feel thousands of eyes burning your jersey as they wait for a pitch. You gulp at the air trying to settle your nerves. It's go time. Insight Pitch is a sports story that spills over three decades. Retired Major League Baseball pitcher Skip Lockwood tells anecdotes from throughout his career as a ballplayer, starting with his days as a Little Leaguer through his professional tenure with the Kansas City Athletics, Seattle Pilots, Milwaukee Brewers, California Angels, New York Mets, and Boston Red Sox, before his retirement in 1980. Along the way, he details both the on- and off-the-field shenanigans as well as the enormous psychological process that he underwent each and every time he took the mound. Readers will find some laughs along the way and marvel as they share the locker room with legends like Jesse Owens, Satchel Paige, Catfish Hunter, and Yogi Berra. Humorous but insightful, this book makes the perfect addition to any baseball fan's shelf.
Author: Skip Lockwood
Publisher: Simon and Schuster
ISBN: 1683581768
Category : Sports & Recreation
Languages : en
Pages : 248
Get Book Here
Book Description
You're straddling the pitcher's mound in Shea Stadium. The game rests in your hands. Your heart is pounding. Big money is at stake. You feel thousands of eyes burning your jersey as they wait for a pitch. You gulp at the air trying to settle your nerves. It's go time. Insight Pitch is a sports story that spills over three decades. Retired Major League Baseball pitcher Skip Lockwood tells anecdotes from throughout his career as a ballplayer, starting with his days as a Little Leaguer through his professional tenure with the Kansas City Athletics, Seattle Pilots, Milwaukee Brewers, California Angels, New York Mets, and Boston Red Sox, before his retirement in 1980. Along the way, he details both the on- and off-the-field shenanigans as well as the enormous psychological process that he underwent each and every time he took the mound. Readers will find some laughs along the way and marvel as they share the locker room with legends like Jesse Owens, Satchel Paige, Catfish Hunter, and Yogi Berra. Humorous but insightful, this book makes the perfect addition to any baseball fan's shelf.
Author: Peter Levitan
Publisher:
ISBN: 9780988311923
Category :
Languages : en
Pages : 266
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Book Description
The Levitan Pitch. Buy This Book. Win More Pitches. is the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts. Based on 30 years of pitching for new accounts, I know that there is no such thing as a standard marketing services pitch scenario. Every client category, assignment, timetable, budget, search consultant, procurement system, and client personality is unique. However... While there is no standard pitch or agency, I know from experience that there are universal pitch criteria that can be identified and addressed regardless of the type or size of client, specific marketing objectives, or agency. To that extent, The Levitan Pitch is designed to deliver one master benefit: You will win more new clients. In Chapter One of this book, I discuss the very high cost of failing to run well-crafted, efficient pitches. The costs of failure include poor agency staff morale, individual employee burnout, and the financial cost to an agency's bottom-line that comes from the cost of participating in four-month agency searches and funding an agency's annual business development plan. This chapter tells the story of Saatchi & Saatchi Advertising's "The Worst Advertising Pitch Ever." Chapter Two offers an escape hatch. You should not pitch every account that comes knocking. I give you a handy tool to gauge both the value of the prospective client and your agency's chances of winning. Chapter Three begins to help you position the pitch for success. We look at the essential facts of the pitch and dig into understanding the client's mindset by understanding the type of assignment, type of relationship they are looking for, and what type of agency will fulfill their needs. Chapter Four delivers the list of "The 12 Deadliest Presentation Mistakes." These are identified pitch killers that come from my personal experience and the experiences of agency CEO's, clients, and search consultants. The accompanying cartoons wouldn't be as funny if these mistakes were not being made over and over, even by the most sophisticated agencies. In Chapter Five I lay out thirty short but very sweet suggestions for how to build a brilliant presentation that I know will greatly increase your odds of winning. These ideas cover three core elements of a successful pitch: process management, content development, and how to deliver a standout presentation. Each rule is supported by a tip or insight that offers a fast way to achieve your objectives. Chapter Six is all about don't take my word for it. This chapter brings in valuable learning via fourteen interviews with a range of communications industry experts. It is informative and often mind-blowing to hear the pitch related experiences and advice of agency search consultants, compensation experts, an ex P&G procurement executive, a negotiation trainer, the 4A's, the Association of National Advertisers, a silicon valley presentation guru, a leading agency strategist, an ex-Nike and W+K executive on building chemistry, an IP lawyer on who actually owns your pitch ideas, the CEO of a London advertising agency, and the CEO of an independent agency network who has been on both sides of the table. Finally, I've included insights about all too common agency pitch mistakes from 16 of the world's leading search consultants. I hope that you will find the book informative, insightful, occasionally humorous, and most importantly, a good read that ultimately results in more wins for your company.
Author: Jon Steel
Publisher: John Wiley & Sons
ISBN: 0471789763
Category : Business & Economics
Languages : en
Pages : 293
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Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author: Ronald M. Shapiro
Publisher: Penguin
ISBN: 0142181226
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Whether you’re asking for a raise, selling but holding your price, ending a relationship, or talking to children about divorce, success is predicated on planned, effective communication. Yet, most people fail to properly prepare their message. A veteran corporate attorney, sports agent, and expert consultant, Ronald M. Shapiro has spent years developing and honing his negotiation techniques. Now, Shapiro shares the bulletproof system of scripting he calls the Three D’s: Draft, Devil’s Advocate, Deliver. Illustrating his methods with fascinating real-life stories and helpful scripts, he walks readers through the process of creating an effective message, preparing for counterarguments, and delivering the results with confidence and grace. Applicable across a broad range of situations, Perfecting Your Pitch empowers us to get the results we want.
Author: Peter Desberg
Publisher: McGraw Hill Professional
ISBN: 1264268572
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Inside tips on how to craft pitches that seal the deal—no matter what industry you work in—and banish presentation anxiety forever From impromptu elevator pitches to full-board presentations, sales and marketing professionals face an “audience” daily―often with make-or-break consequences. As the person delivering the performance, you need to know you have a great script and are able to maintain composure throughout. To help you perfect both pitch and performance, there are no better coaches than clinical psychologist Peter Desberg and writer/producer Jeffrey Davis. With experience and insights from both the film industry and the corporate world, they understand the pitch process. In Pitch Like Hollywood, they show you how to up your game substantially—no matter what business you’re in—by incorporating elements of a classic Hollywood pitch: driving emotion, piquing curiosity, and ultimately winning over decision makers with powerful persuasion and performance. They take you on an insider’s tour of the entire process, from defining the fundamentals to designing effective presentation strategies to overcoming stage fright. With chapters that include Persuasion Boot Camp, The Pitch Panic Cycle, and Creating the Pitch II (The Sequel), Pitch Like Hollywood provides a front-row seat in a master class on giving great performances for any audience, every time—at board meetings, sales calls, and whenever else you want to make a case to get the results you want.
Author: Martin Soorjoo
Publisher: John Wiley & Sons
ISBN: 1118238842
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Advice for every pitch situation a modern day entrepreneur will encounter Whether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and tactics that have been used by entrepreneurs to raise millions of dollars, secure partnerships, and win big sales contracts. Here's the Pitch provides advice for every possible pitch situation, including virtual and Web 2.0 pitches. This book: Demonstrates proven, effective pitch techniques Offers step-by-step advice for preparing your pitch Helps you develop a confident, winning mind-set Examines a range of pitch scenarios entrepreneurs frequently encounter Don't lose out on your next big sale, bid for exposure, or investment proposal for lack of skills. Here's the Pitch provides a complete toolkit that will enable you to deliver a confident, engaging, and successful pitch.
Author: Chris Westfall
Publisher:
ISBN: 9780985414801
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The elevator platform has been replaced with the social platform, so whether someone tweets it or tells it, their story has to be authentic and powerful, or it's lost in the noise. Getting clear on the story is the first step to creating the kinds of connections that matterNthe new elevator pitch.
Author: Blair Enns
Publisher:
ISBN: 9781999523503
Category : Advertising
Languages : en
Pages : 143
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Book Description
Author: Skip Lockwood
Publisher: Sports Publishing LLC
ISBN: 9781683581758
Category : Biography & Autobiography
Languages : en
Pages : 248
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Book Description
Get inside the mind of a former professional ballplayer!
Author: Katharine Sands
Publisher:
ISBN: 9780871162069
Category : Authorship
Languages : en
Pages : 0
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Book Description
With advice from top agents and indestry experts, this book helps an author to sell his work by providing sample query letters, pitching techniques, etc.
