Author: Olvera-Lobo, María Dolores
Publisher: IGI Global
ISBN: 179986801X
Category : Business & Economics
Languages : en
Pages : 319
Get Book Here
Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Otto Lerbinger
Publisher: John Wiley & Sons
ISBN: 1119471370
Category : Language Arts & Disciplines
Languages : en
Pages : 360
Get Book Here
Book Description
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Author: Gary Massey
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110716119
Category : Language Arts & Disciplines
Languages : en
Pages : 392
Get Book Here
Book Description
Digital transformation and demographic change are profoundly affecting the contexts in which the language industry operates, the resources it deploys and the roles and skillsets of those it employs. Driven by evolving digital resources and socio-ethical demands, the roles and responsibilities deriving from the proliferation of new and emerging profiles in the language industry are transcending the traditional bounds of core activities and competences associated with prototypical concepts of translation and interpreting. This volume focuses on the realities in the language industry from the fresh perspective of current and emerging professional profiles and of the contexts and resources that condition and support them. It traces the industry's evolution, maps its current state and considers key aspects of its workplaces, actors and practices. In an age when artificial intelligence is challenging traditionally held views of human performance, it addresses the issue of where and how human agents add value to the industry's processes and products, with a detailed, research-based consideration of the activities, competences, roles, responsibilities and tools that characterize the language industry of today and the near future.
Author: Tarnanidis, Theodore K.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 535
Get Book Here
Book Description
Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Author: Perinotto, André Riani Costa
Publisher: IGI Global
ISBN: 1799872416
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
Travel is widely acknowledged as an activity that increases individuals' levels of well-being. Nevertheless, the relationship between happiness and tourism is still a matter of investigation. Despite the overall beneficial effects of travel on happiness levels, tourism is not an activity with solely positive implications on peoples' lives. Therefore, it is crucial to understand how happiness manifests through tourism and how it can be expanded to different tourism actors, such as tourists, workers, and communities. The search for ways and methods to enhance the levels of happiness and well-being has grown significantly in recent years. Happiness and quality of life are timely issues and have become even more relevant due to the significant impacts of the COVID-19 pandemic. Rebuilding and Restructuring the Tourism Industry: Infusion of Happiness and Quality of Life is a critical references source that examines the fundamental relationship between tourism, happiness, and quality of life. This book discusses relevant theoretical frameworks and the latest findings from empirical research in happiness, well-being, and quality-of-life-related tourism. Focusing on topics such as neurotourism, PERMA theory, the economics of happiness, tourism employment opportunity, and overtourism, this book will intrigue scholars working in hospitality, tourism, destination management, economics, marketing, sociology, anthropology, and health sciences as well as managers, travel agencies, restaurateurs, hotel managers, and professionals who want to improve their understanding of the relationship between tourism and happiness, providing them with tools to develop better and sustainable practices for the sector.
Author: Shedletsky, Leonard
Publisher: IGI Global
ISBN: 1799874419
Category : Language Arts & Disciplines
Languages : en
Pages : 355
Get Book Here
Book Description
While communication theory has not recognized the implications of the social intuitionist model, psychologists have gathered an impressive body of evidence to support the theory. In social cognition research, there was the idea that human inferential processes are conscious, rational, logical, and accurate, and this belief continues somewhat in the behavioral sciences although there is evidence that it is incorrect. A fresh examination is needed on just how these inferences by the receiver and the implications by the sender, carried out at high speed, impact our understanding of the communication process. Simply put, until now the default case in communication theory is the belief that we consciously reason and then we act. However, that may not be entirely true. Rationalist Bias in Communication Theory applies social intuition theory to human communication. This book explores how research has missed accounting for a critical fact about human communication in the theories of communication, namely that we as humans can respond to one another and to all kinds of stimuli faster than we can deliberate. By applying intuitive cognition to communication, a new light can be shed on the communication process, which is what the chapters prove and discuss. This book is valuable for social scientists, practitioners, researchers, academicians, and students interested in new theories in communication theory.
Author: Rohmani Nur Indah
Publisher: Springer Nature
ISBN: 2384760025
Category : Language Arts & Disciplines
Languages : en
Pages : 693
Get Book Here
Book Description
This is an open access book. AICoLLiM is the annual conference on the area of language, literature and media. It provides a forum for presenting and discussing the expanding paradigm, latest innovations, results and developments in language, literature and media. The conference provides a forum for lecturers, students, researchers, practitioners and media professionals engaged in research and development to share ideas, interact with others, present their latest works, and strengthen the collaboration among academics, researcher and professionals.
Author: Medina-Quintero, Jose Melchor
Publisher: IGI Global
ISBN: 1668465930
Category : Business & Economics
Languages : en
Pages : 404
Get Book Here
Book Description
A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Author: Elena Pavan
Publisher: Lexington Books
ISBN: 0739146459
Category : Social Science
Languages : en
Pages : 237
Get Book Here
Book Description
The governance of global communications is consolidating as a field where innovative political practices of multi-actor collaboration are being experimented. Within this broad political landscape, the Internet governance domain is emerging as one of the most relevant areas where institutional and non-institutional actors are converging in order to reform collectively governance mechanisms that will determine the future developments of the Internet technology. This book adopts a network approach to study the progressive and collective construction of a new discourse on Internet governance fostered by the realization of the United Nations Internet Governance Forum, a new “space for multi-stakeholder policy-dialogue” (WSIS Tunis Agenda 2005, art. 72). Looking both at how semantic and social connections are created in the online and the offline discursive spaces, this book seeks to provide insights on how principles of democratic collaboration between institutional and non-institutional actors are translated into actual political dynamics; on how the global political agenda on the governance of the Internet comes to be shaped thanks to the provision of heterogeneous and sometimes opposite thematic inputs; and, finally, on how the roles of States, intergovernmental bodies, civil society entities in participatory supra-national politics are progressively being (re)defined. Starting form the Internet governance case study, this books aims at providing an alternative approach to the study of supra-national politics as well as of global communication governance processes: one that considers simultaneously contents and processes of political dynamics and examines how immaterial resources, such as information and communication, become a new field for multi-actor politics experiments, conflicts and network construction.
Author: Bielenia-Grajewska, Magdalena
Publisher: IGI Global
ISBN: 1522529314
Category : Business & Economics
Languages : en
Pages : 379
Get Book Here
Book Description
The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.
