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Author: William J. Winston
Publisher: Psychology Press
ISBN: 9780866563499
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!
Author: William J. Winston
Publisher: Psychology Press
ISBN: 9780866563499
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!
Author: Vijai Kumar Singh
Publisher: CRC Press
ISBN: 1482252104
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
As developed economies enter a period of slower growth, emerging economies such as India have become prime examples of how more can be achieved with less. Bringing together experience and expertise from across the healthcare industry, this book examines innovations that can bring about real advances in the healthcare industry. Innovations in H
Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
Author: Lawton Robert Burns
Publisher: Cambridge University Press
ISBN: 9781139445887
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
Author: Mario A. Pfannstiel
Publisher: Springer
ISBN: 3319464124
Category : Medical
Languages : en
Pages : 304
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Book Description
This book demonstrates how to successfully manage and lead healthcare institutions by employing the logic of business model innovation to gain competitive advantages. Since clerk-like routines in professional organizations tend to overlook patient and service-centered healthcare solutions, it challenges the view that competition and collaboration in the healthcare sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on holistic business models, which place greater emphasis on customer needs and put customers and patients first. The holistic business models approach addresses topics such as business operations, competitiveness, strategic business objectives, opportunities and threats, critical success factors and key performance indicators.The contributions cover various aspects of service business innovation such as reconfiguring the hospital business model in healthcare delivery, essential characteristics of service business model innovation in healthcare, guided business modeling and analysis for business professionals, patient-driven service delivery models in healthcare, and continuous and co-creative business model creation. All of the contributions introduce business models and strategies, process innovations, and toolkits that can be applied at the managerial level, ensuring the book will be of interest to healthcare professionals, hospital managers and consultants, as well as scholars, whose focus is on improving value-generating and competitive business architectures in the healthcare sector.
Author: Nelya Lukpanovna Shapekova
Publisher: Cambridge Scholars Publishing
ISBN: 1527557286
Category : Medical
Languages : en
Pages : 591
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Book Description
This book provides essential information on a wide range of important issues in health sciences relating to child development, nutrition and dietetics, nursing, midwifery, and general health services. It also examines some issues and concerns in health management, including organizational trust in health care; artificial intelligence in healthcare, community-based rehabilitation in cerebral palsy; and digital marketing in the health sector. Contributions in each chapter are prepared by experts in the respective fields, and mirror advances in the respective field. This book sets out a number of important future tasks within the field, and supplies extensive bibliographies at the end of each chapter, as well as tables and figures that illustrate the research findings. All these make this book highly useful and a ‘must-read’ for students, researchers, and professionals in health sciences.
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309183014
Category : Medical
Languages : en
Pages : 92
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Book Description
A wave of new health care innovation and growing demand for health care, coupled with uncertain productivity improvements, could severely challenge efforts to control future health care costs. A committee of the National Research Council and the Institute of Medicine organized a conference to examine key health care trends and their impact on medical innovation. The conference addressed the following question: In an environment of renewed concern about rising health care costs, where can public policy stimulate or remove disincentives to the development, adoption and diffusion of high-value innovation in diagnostics, therapeutics, and devices?
Author: Institute of Medicine
Publisher: National Academies Press
ISBN: 030904491X
Category : Medical
Languages : en
Pages : 225
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Book Description
Americans praise medical technology for saving lives and improving health. Yet, new technology is often cited as a key factor in skyrocketing medical costs. This volume, second in the Medical Innovation at the Crossroads series, examines how economic incentives for innovation are changing and what that means for the future of health care. Up-to-date with a wide variety of examples and case studies, this book explores how payment, patent, and regulatory policiesâ€"as well as the involvement of numerous government agenciesâ€"affect the introduction and use of new pharmaceuticals, medical devices, and surgical procedures. The volume also includes detailed comparisons of policies and patterns of technological innovation in Western Europe and Japan. This fact-filled and practical book will be of interest to economists, policymakers, health administrators, health care practitioners, and the concerned public.
Author: Alexander S. Preker
Publisher: World Bank Publications
ISBN: 9780821344941
Category : Medical
Languages : en
Pages : 646
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Book Description
As the largest expenditure category of the health systems in both industrialised and developing countries, hospital care provision has been the focus of reforms over recent decades. This publication reviews recent trends in hospital policy reforms and options around the world; and includes case studies which offer insights into lessons learned. Issues considered include: differences in income levels, cultural settings and market environments; organisational changes such as increased management autonomy and privatisation; the need for parallel reforms and effective evaluation mechanisms.
Author: Francesco Schiavone
Publisher: Springer Nature
ISBN: 303044256X
Category : Medical
Languages : en
Pages : 110
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Book Description
This book explores in depth the phenomenon of user innovation in healthcare. In particular, the book sheds light on patient innovation, whereby patients and/or caregivers proactively develop and diffuse new products and services that provide health and quality of life benefits by addressing gaps in existing market offerings. The aim is to clarify the key characteristics of these innovative processes and to offer practitioners and policymakers tangible bottom-up evidence, solutions, and ideas that will assist in improving health systems, organizations, and practices. A number of important and interesting research questions are addressed, casting light on the types of products and services that tend to be developed by patient innovators, the typical profile of these innovators, the role played by firms, institutions, and health professionals, and the ways in which digital technologies support the dissemination of innovations among patient communities and within the industry. Beyond academic scholars and policymakers, the book will be of high value for students on master’s programs in both medical sciences and business and economics.
