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Author: Stephanie G. Schartel Dunn
Publisher:
ISBN: 9781433180903
Category : Persuasion (Rhetoric)
Languages : en
Pages :
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Book Description
"Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences. This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). We explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences. Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in Media, Marketing, Public Relations, Advertising, and Strategic Communication fields"--
Author: Stephanie G. Schartel Dunn
Publisher:
ISBN: 9781433180903
Category : Persuasion (Rhetoric)
Languages : en
Pages :
Get Book Here
Book Description
"Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences. This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). We explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences. Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in Media, Marketing, Public Relations, Advertising, and Strategic Communication fields"--
Author: Stephanie G. Schartel Dunn
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433180873
Category : Persuasion (Rhetoric)
Languages : en
Pages : 270
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Book Description
This interdisciplinary volume explores the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others).
Author: Anne Schwan
Publisher: Springer Nature
ISBN: 3031118863
Category : Language Arts & Disciplines
Languages : en
Pages : 542
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Book Description
This handbook brings together recent international scholarship and developments in the interdisciplinary fields of digital and public humanities. Exploring key concepts, theories, practices and debates within both the digital and public humanities, the handbook also assesses how these two areas are increasingly intertwined. Key questions of access, ownership, authorship and representation link the individual sections and contributions. The handbook includes perspectives from the Global South and presents scholarship and practice that engage with a multiplicity of underrepresented ‘publics’, including LGBTQ+ communities, ethnic and linguistic minorities, the incarcerated and those affected by personal or collective trauma. Chapter “The Role of Digital and Public Humanities in Confronting the Past: Survivors’ of Ireland’s Magdalene Laundries Truth Telling’” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
Author: M. Cornis-Pope
Publisher: Springer
ISBN: 1403970033
Category : Science
Languages : en
Pages : 333
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Book Description
Narrative Innovation and Cultural Rewriting undertakes a systematic study of postmodernism's responses to the polarized ideologies of the postwar period that have held cultures hostage to a confrontation between rival ideologies abroad and a clash between champions of uniformity and disruptive others at home. Considering a broad range of narrative projects and approaches (from polysystemic fiction to surfiction, postmodern feminism, and multicultural/postcolonial fiction), this book highlights their solutions to ontological division (real vs. imaginary, wordly and other-worldly), sociocultural oppositions (of race, class, gender) and narratological dualities (imitation vs. invention, realism vs. formalism). A thorough rereading of the best experimental work published in the US since the mid-1960s reveals the fact that innovative fiction has been from the beginning concerned with redefining the relationship between history and fiction, narrative and cultural articulation. Stepping back from traditional polarizations, innovative novelists have tried to envision an alternative history of irreducible particularities, excluded middles, and creative intercrossings.
Author: Travis L. Dixon
Publisher: Taylor & Francis
ISBN: 1040085083
Category : Language Arts & Disciplines
Languages : en
Pages : 247
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Book Description
This volume fully illuminates the role of diversity in media representation, dissemination, and effects across various platforms, including social media. Against a backdrop of shifting demographics and increasing diversity, the book highlights the implications for media consumption patterns and explores the simultaneous rise in online hate. Organized into three thematic sections, the book first centers people of color in the discussion of media stereotypes and identity, considering the impact of technology on such identities. This volume then moves to analyze the news media, and how stereotypes are presented and perpetuated, before focusing on paradigm shifts brought on by critical media effects and counter-stereotyping research. The empirical studies and theoretical analyses push readers to imagine better how Communication scholars can advance this essential work at a precarious time in history. Budding and senior scholars interested in understanding stereotypical media representations and effects will gain insights from this critical and timely book, and it will interest those working in the areas of media and communication, media representation, social justice, diversity and inclusion, media sociology, social media, and journalism.
Author: Charisse L'Pree Corsbie-Massay
Publisher: Routledge
ISBN: 1351333178
Category : Language Arts & Disciplines
Languages : en
Pages : 204
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Book Description
This innovative text bridges media theory, psychology, and interpersonal communication by describing how our relationships with media emulate the relationships we develop with friends and romantic partners through their ability to replicate intimacy, regularity, and reciprocity. In research-rich, conversational chapters, the author applies psychological principles to understand how nine influential media technologies—theatrical film, recorded music, consumer market cameras, radio, network and cable television, tape cassettes, video gaming, and dial-up internet service providers—irreversibly changed the communication environment, culture, and psychological expectations that we then apply to future media technologies. With special attention to mediums absent from the traditional literature, including recorded music, cable television, and magnetic tape, this book encourages readers to critically reflect on their own past relationships with media and consider the present environment and the future of media given their own personal habits. 20th Century Media and the American Psyche is ideal for media studies, communication, and psychology students, scholars, and industry professionals, as well as anyone interested in a greater understanding of the psychological significance of media technology, usage, and adoption across the past 150 years.
Author: Yoel Cohen
Publisher: John Wiley & Sons
ISBN: 1119671558
Category : Language Arts & Disciplines
Languages : en
Pages : 580
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Book Description
Provides a contemporary view of the intertwined relationship of communication and religion The Handbook on Religion and Communication presents a detailed investigation of the complex interaction between media and religion, offering diverse perspectives on how both traditional and new media sources continue to impact religious belief and practice across multiple faiths around the globe. Contributions from leading international scholars address key themes such as the changing role of religious authority in the digital age, the role of media in cultural shifts away from religious institutions, and the ways modern technologies have transformed how religion is communicated and portrayed. Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and functional perspectives, theological and cultural approaches, and new approaches in digital technologies. The essays provide insight into a wide range of topics, including religious use of media, religious identity, audience gratification, religious broadcasting, religious content in entertainment, films and religion, news reporting about religion, race and gender, the sex-religion matrix, religious crisis communication, public relations and advertising, televangelism, pastoral ministry, death and the media, online religion, future directions in religious communication, and more. Explores the increasing role of media in creating religious identity and communicating religious experience Discusses the development and evolution of the communication practices of various religious bodies Covers all major media sources including radio, television, film, press, digital online content, and social media platforms Presents key empirical research, real-world case studies, and illustrative examples throughout Encompasses a variety of perspectives, including individual and institutional actors, academic and theoretical areas, and different forms of communication media Explores media and religion in Judeo-Christian traditions, Islam, Buddhism, Hinduism, religions of Africa, Atheism, and others The Handbook on Religion and Communication is an essential resource for scholars, academic researchers, practical theologians, seminarians, and undergraduate and graduate students taking courses on media and religion.
Author: Robert Tijssen
Publisher: Edward Elgar Publishing
ISBN: 1839100532
Category : Social Science
Languages : en
Pages : 240
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Book Description
Driven by European Union policy challenges, this cutting-edge book focuses upon the Regional Innovation Impact (RII) of universities, to analyse the socioeconomic impact that universities in Europe have on their hometowns, metropolitan areas and regions.
Author: Moses Onilede
Publisher: Moses Onilede
ISBN:
Category : Fiction
Languages : en
Pages : 482
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Book Description
"THE FUTURE WARS: CONFLICT IN THE AGE OF INNOVATION" IS CONCEIVED WIT MULTIFACETED INTENTION, SERVING NOT ONLY AS A PROPHETIC CANVAS ON WHICH WE PAINT PLAUSIBLE SCENARIOS OFTOMORROW'S CONFLICTS BUT ALSO AS A CLARION CALL FOR PRE-EMPTIVE REFLECTION AND ACTION. AT THE HEART OF THIS ENDEAVOUR IS THE DESIRE TO EXPLORE AND UNDERSTAND THE SHAPE THAT WAR MIGHT TAKE IN THE FUTURE, GIVEN THE RAPID ADVANCEMENTS IN TECHNOLOGY AND THE SHIFTING SANDS OF INTERNATIONAL POLITICS. WITH AN EYE ON EMERGING TECHNOLOGIES SUCH AS ARTIFICIAL INTELLIGENCE, AUTONOMOUS WEAPONS, CYBER WARFARE CAPABILITIES, AND SPACE-BASED COMBAT PLATFORMS, THIS BOOK SEEKS TO PAINT A COMPREHENSIVE PICTURE OF WHAT THE ART OF WAR COULD LOOK LIKE IN THE DECADES TO COME. THE PURSUIT OF THIS KNOWLEDGE IS NOT TO STOKE THE FIRES OF CONFLICT BUT TO SMOTHER THE EMBERS BEFORE THEY FLAME. THROUGH A THOROUGH EXAMINATION OF POTENTIAL DANGERS AND ETHICAL QUANDARIES, "THE FUTURE WARS: CONFLICT IN THE AGE OF INNOVATION" AIMS TO INFORM AND PREPARE POLICY MAKERS, MILITARY LEADERS, SCHOLARS, AND CITIZENS ALIKE TO MAKE WISE DECISIONS THAT COULD AVERT DEVASTATING CONFLICTS. BY CONSIDERING THE IMPACT OF FUTURE WARS ON HUMAN SOCIETY, ECONOMIES, AND THE GLOBAL ORDER, THE BOOK INTENDS TO ELICIT A BROADER UNDERSTANDING OF THE CONSEQUENCES OF WAR AND THE IMPORTANCE OF DIPLOMATIC EFFORTS IN MAINTAINING PEACE.
Author: Dr. Denise A. D. Bedford
Publisher: Academic Conferences and publishing limited
ISBN: 1911218719
Category :
Languages : en
Pages : 553
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Book Description
These proceedings represent the work of researchers participating in the 6th International Conference on Innovation and Entrepreneurship (ICIE 2018) which is being co-hosted by Georgetown University and George Washington University and is being held at The University of the District of Columbia (UDC) on 5-6 March 2018.
