Innovation Heroes: Understanding Customers As A Valuable Innovation Resource PDF Download
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Author: Fiona Schweitzer
Publisher: World Scientific
ISBN: 1786345382
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
Author: Fiona Schweitzer
Publisher: World Scientific
ISBN: 1786345382
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
Author: Joe Tidd
Publisher: World Scientific Publishing Europe Limited
ISBN: 9781786347817
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls. This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
Author: Joe Tidd
Publisher: World Scientific
ISBN: 180061411X
Category : Technology & Engineering
Languages : en
Pages : 487
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Book Description
Business and management approaches to innovation tend to focus on incremental changes to existing products and processes, such as new product development, design-thinking, and business model innovation. In contrast, Radical Innovation Challenges focusses on radical and breakthrough innovation, and identifies its distinct sources, organization, processes, and outcomes. This book illustrates conceptual models and practical methods to better understand and manage radical innovation, and provides an argument for an iterative coupling process, between knowledge-push and demand-pull challenges and opportunities.The book draws upon a distinct interdisciplinary body of knowledge to provide a crucial insight into the latest research and experience, and demonstrates how radical innovation practices and policies can be applied to fundamental corporate and social challenges such as climate change.
Author: Joe Tidd
Publisher: John Wiley & Sons
ISBN: 1119713307
Category : Business & Economics
Languages : en
Pages : 624
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Book Description
Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice. Students are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes" examine the latest evidence and topics in the field, while "Views from the Front Line" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.
Author: Alexander Brem
Publisher: World Scientific
ISBN: 1786346532
Category : Business & Economics
Languages : en
Pages : 400
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Book Description
Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.Related Link(s)
Author: Joanne Hyland
Publisher: World Scientific
ISBN: 1800612117
Category : Business & Economics
Languages : en
Pages : 421
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Book Description
The ISO Innovation Management System (IMS) Standard (ISO 56002) provides a much needed and well-timed input to the innovation management discipline. While research efforts within the domain of innovation management have vastly increased over the past decades, research has primarily been conducted through specific contributions to distinct areas of innovation management (e.g., top management, culture, processes), lacking a more holistic perspective. Practitioners know that managing innovation is challenging. Bringing in a globally recognised standard that offers a holistic perspective will be key in professionalising the innovation management discipline, much like quality management and project management standards have done in the past.This book focuses on the ISO Innovation Management System Standard and the links with ISPIM's Body of Knowledge (BoK) special interest group, the ISO innovation management community, and the International Collaboration Platform for Innovation Management System (ICP4IMS). It covers four topics as follows:
Author: Joe Tidd
Publisher: World Scientific
ISBN: 178634761X
Category : Technology & Engineering
Languages : en
Pages : 561
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Book Description
'Its focus is the major theme of digital innovation and it tries to go beyond the hype associated with much of the discussion of this important area … The discussion in the book stresses the need to move our thinking about innovation beyond the level of enterprise to consider ecosystems and complementary assets … Overall this is a useful book, not least because in addition to opening up key lines for further research enquiry the book also has a strong international flavour with contributions from a wide and diverse set of contexts.'International Journal of Innovation ManagementThere is no doubt that digital technologies have the potential for disruptive innovation in a wide range of sectors, both in manufacturing and services, and the commercial and social domains. However, popular commentaries on the potential of digital innovation to disrupt have suffered from two extreme positions: either, simplistic technological determinism, often promoted by technology vendors, claiming that the impending widespread automation of products and services will provide step-changes in productivity and new products and services; or alternatively, very high-level broad discussions of business model innovation in traditional sectors, private and public. However, the impacts will not be universal, and the outcomes will be highly-differentiated. More fundamentally, neither a narrow technological perspective or broad business view adequately captures the appropriate level of granularity necessary to understand the potential and challenges presented by digital innovation. In this book, Digital Disruptive Innovation, we apply innovation concepts, models and research to provide greater insights into strategies for, and management of, digital innovation.
Author: Alexander Brem
Publisher: World Scientific
ISBN: 1786346567
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume looks at the international aspects of innovation with case studies from China, Germany, India and Russia.Related Link(s)
Author: Joseph Tidd
Publisher: John Wiley & Sons
ISBN: 1394252064
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
"You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholders/our business/our future and most often, our survival and growth'. Innovation shouts from advertisements for products ranging from hairspray to hospital care. It nestles deep in the heart of our history books, pointing out how far and for how long it has shaped our lives. And it is on the lips of every politician, recognizing that our lifestyles are constantly shaped and reshaped by the process of innovation"--
Author: Peter Augsdorfer
Publisher: World Scientific
ISBN: 1800612273
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
In the corporate underground, creative intrapreneurs produce ideas autonomously and without the consent of management. Such informal activity frequently 'corrects' and compensates for the weaknesses of formal organizational systems. The corporate underground is an adjusting element for a number of organizational paradoxes. This imposes a certain legitimacy on covert activities such as bootlegging and constructive deviance. It reflects a basic axiom of the evolutionary perspective: change and creativity are reliant upon elements of redundancy, waste and inefficiency.With contributions from 16 leading experts in this field, the book offers a comprehensive picture of the nature of covert creativity for theory, research and practice. The chapters cover a wide range of facets of underground activity, including basic information, the sensitive transition from underground to formal disclosure at an organization, and psychological factors. This book is a valuable compendium for academics and practitioners interested in R&D and innovation. Management seeking to better manage their innovative capabilities in their companies will also benefit from this book.
