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Author: John Gallaugher
Publisher:
ISBN: 9781453338025
Category : Information resources management
Languages : en
Pages : 709
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Book Description
Author: John Gallaugher
Publisher:
ISBN: 9781453338025
Category : Information resources management
Languages : en
Pages : 709
Get Book
Book Description
Author: Ross A. Malaga
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
This book introduces information systems and their underlying technologies to readers, laying a solid foundation of knowledge before discussing their use and management. Chapter topics cover hardware, software, database, and networking technologies; Internet and World Wide Web technologies; using information systems for electronic business, decision making, and business integration; managing information systems for strategic advantage; managing the development and purchase of information systems; and managing security, disaster recovery, and data retention. For individuals interested in a career in business, with an interest-but little or no knowledge of-information systems and the field of IT.
Author: Peter Ekman
Publisher: Routledge
ISBN: 1000451666
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
With the widespread transformation of information into digital form throughout society – firms and organisations are embracing this development to adopt multiple types of IT to increase internal efficiency and to achieve external visibility and effectiveness – we have now reached a position where there is data in abundance and the challenge is to manage and make use of it fully. This book addresses this new managerial situation, the post-digitalisation era, and offers novel perspectives on managing the digital landscape. The topics span how the post-digitalisation era has the potential to renew organisations, markets and society. The chapters of the book are structured in three topical sections but can also be read individually. The chapters are structured to offer insights into the developments that take place at the intersection of the management, information systems and computer science disciplines. It features more than 70 researchers and managers as collaborating authors in 23 thought-provoking chapters. Written for scholars, researchers, students and managers from the management, information systems and computer science disciplines, the book presents a comprehensive and thought-provoking contribution on the challenges of managing organisations and engaging in global markets when tools, systems and data are abundant.
Author: Andrew P. Sage
Publisher: Wiley-Interscience
ISBN:
Category : Computers
Languages : en
Pages : 634
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Book Description
This new book on systems management discusses important concerns for the development of systems from the perspective of information technology, information systems, and software systems engineering. It focuses on the systems management process for information technology and software development organizations.
Author: Jae K. Shim
Publisher: CRC Press
ISBN: 9781574442854
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Thirty years ago, computers seemed more science fiction than business fact. Today we have e-commerce, e-marketing, computerized scheduling, manufacturing, and a whole new field called information technology. Computers now have applications for every facet of your business. Information Systems and Technology for the Non-Information Systems Executive explores the practical and efficient use of computer technology-both software and hardware-for all types of business applications. In a simple and reader friendly style Shim presents information on data bases, networking, and telecommunications. He explains popular accounting, tax, finance, management, manufacturing, and marketing software-making them easy to understand and use. In addition, he provides real-life examples that illustrate the applications of decision support systems, executive information systems, and artificial intelligence systems such as financial modeling, budgeting, strategic planning and control, forecasting, data analysis, inventory planning, and optimization software. You do not need to know programming to understand your information systems. Written for business managers and entrepreneurs who may not have extensive computer experience, Information Systems and Technology for the Non-Information Systems Executive: An Integrated Resource Management Guide for the 21st Century covers information systems in all phases and functional areas of business to help you make the best decisions. It provides a wealth of current and essential information for managers and executives of all types of organizations. Your success depends on keeping abreast of the latest applications and thinking in information technology. This book gives you the competitive edge.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119651603
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: Tomayess Issa
Publisher: IGI Global
ISBN: 1466640634
Category : Computers
Languages : en
Pages : 433
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Book Description
"This book discusses methods of using information technologies to support organizational and business objectives in both national and international contexts, describing the latest research on both the technical and non-technical aspects of contemporary information societies, including e-commerce, e-learning, e-government, and e-health"--Provided by publisher.
Author: Kenneth C. Laudon
Publisher: Pearson Educación
ISBN: 9789702605287
Category : Business & Economics
Languages : en
Pages : 618
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Book Description
Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author: Paul Bocij
Publisher: Pearson Education
ISBN: 9780273688143
Category : Business & Economics
Languages : en
Pages : 890
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Book Description
Guides students through choosing, developing and managing information systems to achieve business aims. In modern business, good development and management of business information systems are central to the success or failure of the organisation. Starting from first principles, this book provides you with the knowledge needed to understand: the technology of business information systems, the development of efficient and reliable business information systems, the strategic use of information systems for effective management and competitive advantage. This third edition has completely updated coverage of contemporary topics like security, knowledge management and new technologies and continues to develop the practical skills that students need for problem solving and designing systems in the real world.Frequent business examples, case studies and web-links bring the subject alive and there are a wealth of questions, exercises and further reading both in the book and online at www.pearsoned.co.uk/bis which help students to check their understanding, complete assignments and prepare for exams. Business Information Systems is ideal for students taking a course in Business or Management Information Systems, Business Information Technology or Computer Science."Linking technology and management has never been easier. This is a great book, containing almost everything a business student should know about Information Systems." - Dr. R.H.J. Ronken, Department of Accounting and Information Management, Faculty of Economics and Business Administration, Maastricht University About the authors:Paul Bocij has developed teaching materials for colleges and universities around the World and as a consultant he regularly advises a number of major organisations on IS issues, including design, development, security and training. He is an active researcher and the author of over twenty books.Dr Dave Chaffey has 15 years experience of developing information management solutions in industry and education. Dave is visiting lecturer at the Universities of Cranfield, Leeds and Warwick.Andrew Greasley lectures in Information Systems, Operations Management and Simulation Modelling at Aston Business School, Aston University.Simon Hickie lectures in Business Information Systems in the University of Derby's Derbyshire Business School. He is also a Senior Academic Counsellor and Head of Operations for the second year of the University's Combined Subject Programme.
Author: Keith Pavitt
Publisher: Edward Elgar Publishing
ISBN: 9781781959473
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
In this volume, Keith Pavitt assesses the economic impact of technological change and how it relates to public policy and corporate management practices.
