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Author: van der Graaf, Shenja
Publisher: IGI Global
ISBN: 1599042363
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.
Author: van der Graaf, Shenja
Publisher: IGI Global
ISBN: 1599042363
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
"This book explores new media such as online music stores, iPods, games, and digital TV and the way corporations are seeking innovative ways to (re)engage with their consumers in the digital era"--Provided by publisher.
Author: Van Slyke, Craig
Publisher: IGI Global
ISBN: 1599049503
Category : Computers
Languages : en
Pages : 3935
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Book Description
The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence.
Author: Sandhu, Kamaljeet
Publisher: IGI Global
ISBN: 1799885895
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Category : Business & Economics
Languages : en
Pages : 1755
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Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author: Stéphane Leman-Langlois
Publisher: Routledge
ISBN: 1134002106
Category : Social Science
Languages : en
Pages : 284
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Book Description
This book is concerned with the concept of 'technocrime'. The term encompasses crimes committed on or with computers - the standard definition of cybercrime - but it goes well beyond this to convey the idea that technology enables an entirely new way of committing, combating and thinking about criminality, criminals, police, courts, victims and citizens. Technology offers, for example, not only new ways of combating crime, but also new ways to look for, unveil, and label crimes, and new ways to know, watch, prosecute and punish criminals. Technocrime differs from books concerned more narrowly with cybercrime in taking an approach and understanding of the scope of technology's impact on crime and crime control. It uncovers mechanisms by which behaviours become crimes or cease to be called crimes. It identifies a number of corporate, government and individual actors who are instrumental in this construction. And it looks at the beneficiaries of increased surveillance, control and protection as well as the targets of it. Chapters in the book cover specific technologies (e.g. the use of CCTV in various settings; computers, hackers and security experts; photo radar) but have a wider objective to provide a comparative perspective and some broader theoretical foundations for thinking about crime and technology than have existed hitherto. This is a pioneering book which advances our understanding of the relationship between crime and technology, drawing upon the disciplines of criminology, political science, sociology, psychology, anthropology, surveillance studies and cultural studies.
Author: Tim Eisenhauer
Publisher:
ISBN: 9780997798906
Category : Employee morale
Languages : en
Pages : 328
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Book Description
Who the Hell Wants to Work for You? explains and unifies the groundbreaking employee engagement practices of America's most admired companies. It shows the role of individuals, managers, and executives in building a new kind of workplace. It uses the collective experience of hundreds of employers to help you transform your mind, team, and business
Author: Sugumaran, Vijayan
Publisher: IGI Global
ISBN: 1599049422
Category : Computers
Languages : en
Pages : 2469
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Book Description
This set compiles more than 240 chapters from the world's leading experts to provide a foundational body of research to drive further evolution and innovation of these next-generation technologies and their applications, of which scientific, technological, and commercial communities have only begun to scratch the surface.
Author: Shenja van der Graaf
Publisher: Springer
ISBN: 3319615009
Category : Social Science
Languages : en
Pages : 191
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Book Description
This book critically analyses user-firm technology relationships and socioeconomic structures at the crossroads of community and commerce. It investigates businesses that let users participate in platform development on the internet. An empirical study of the online world Second Life is used as an early illustration of the pivotal role of user participation in design, development and sustainability of digital platforms. Van der Graaf sheds light on aspects of the ongoing platformization of the internet and on new norms and mechanisms for user participation which are linked to values of creativity, community and labour. ComMODify makes clear that robust theoretical and empirical investigation of the integration of user participation into mainstream business models and its implications for platform development is key to understanding contemporary businesses like Facebook, that sustain the internet of today. This book will be of interest to those wanting to learn more about the socio-economic implications of user participation associated with user-generated content, particularly within the 3D software and game industry.
Author: Mariusz Soltanifar
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Author: David J. Gunkel
Publisher: Indiana University Press
ISBN: 0253035732
Category : Computers
Languages : en
Pages : 216
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Book Description
1. This extremely multidisciplinary book engages descriptive and prescriptive methods of study to video games, drawing heavily on philosophical traditions. It will have appeal outside of Film & Media and Philosophy to other areas of scholarly research including Sociology, Anthropology and Political Science. 2.The author is a senior scholar with extensive publications that explore the intersection of philosophy and ethics with digital games and reality. He has a strong presence on Facebook and Twitter as well as a well-designed personal website. He has historically be very engaged with his own digital and social media marketing for books he authors and plans to do the same for this title. 3. The author works to debunk and reframe what readers think they know about video games and digital culture, showing that it is wrong (or at least misguided) and that the important questions are often far more interesting and potentially disturbing than anticipated.
