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Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317939905
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317939905
Category : Business & Economics
Languages : en
Pages : 356
Get Book Here
Book Description
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s consumer markets, readers will find they have the key to success and survival in the global marketplace. The contributing authors present managerially oriented chapters, each of which is based on research or practical experience. These are designed to advance the reader’s knowledge of the globalizing consumer market. Focused around structure--how consumer markets on a global scale are being shaped--and strategy--successful methods necessary to global competitive marketing and how these strategies work--are the two main themes around which the book is organized. To further enable marketing professionals’success in the global marketplace, Globalization of Consumer Markets details actual strategies, action programs for competitive management, and exemplary cases. There are new ideas from expert marketers on opportunities for growth in the global marketplace and, most importantly, state-of-the-art marketing strategies and management tools. For professional marketers, this book is a must for prosperity in marketing consumer products and services on a global level. This is an ideal book for professional education in marketing of consumer products and services on a global level. Professionals will find a progression of chapters taking them through degree of globalization; market behavior and development; standardization of marketing programs and processes; managerial implications; and extensive references for further study.
Author: Noémie Dominguez
Publisher: Emerald Group Publishing
ISBN: 1787542785
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This collective book offers a cross-country perspective on the internationalisation of small and medium-sized enterprises (SMEs). Scholars from prestigious institutions in Europe, North America, Australia and China provide new insights on how SMEs develop and perform their international activities.
Author: S. Tamer Cavusgil
Publisher: Business Expert Press
ISBN: 1606490133
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Author: U. Holm
Publisher: Springer
ISBN: 1137508825
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.
Author: Matija Rojec
Publisher: Routledge
ISBN: 1351937480
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
FDI has proved to be the most dynamic defensive and offensive response to globalization. This book provides an in-depth evaluation of the rationale as well as theoretical and empirical explanations of the outward internationalization of firms from the Czech Republic, Estonia, Hungary, Poland and Slovenia. The authors present the first broader empirical evidence on transition economies' OFDI and internationalization, evaluate the role of transnational companies from transition economies and development implications of outward internationalization for home economies. They put the experience of firms from transition economies into the framework of existing theories, study to what extent are the experiences of Austria, Portugal and Finland applicable to transition economies, illustrate general macro economic trends of the international business practices of firms from transition economies by case studies, examine the main determinants and barriers to the outward internationalization process, offer a representative set of cases and best business/government practices relevant for other transition economies, identify specificity in internationalization by firms from transition economies due to transition processes and systemic background and apply network theory as a complementary explanation for such internationalization due to former historical ties and cultural vicinities. A pioneering work on outward investment by transition economies, this book is the first in the world to present a more systematic analysis of the internationalization of firms from transition economies, based on results of the two ACE projects: "Outward internationalization facilitating transformation and EU Accession; The case of Czech Republic, Hungary and Slovenia" and "Networking Through OFDI" including also Poland and Estonia.
Author: Terence LaPier
Publisher: Routledge
ISBN: 1134701365
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
This book examines the international growth and diversification of real estate advisory services in the United States, the United Kingdom, Germany and Japan since 1960. The book explains how successful firms develop competitive advantages in the global marketplace. An evaluation of forty prominent firms (ten from each country) provides a comparativ
Author: Peter Daniels
Publisher: Routledge
ISBN: 1351923900
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
The acquisition and management of information is central to the operation and marketing of many service-providing firms and other organizations. Their varied knowledge requirements influence approaches to organizational structure, relationships to other organizations, the location of operations, and entry into new markets. In this book, an international and interdisciplinary team of leading scholars examines the attributes of knowledge acquisition and diffusion within and across service-providing organizations. Using a variety of case examples, they pay particular attention to the processes of internationalization and the ways in which service-providing organizations affect regional economic development.
Author: Yair Aharoni
Publisher: Routledge
ISBN: 1134736371
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
This important book offers economists both a wealth of new source material and a fresh perspective on the modern global economy. It includes contributions from a wide range of international authors.
Author: Nils Laacks
Publisher: diplom.de
ISBN: 3836640961
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
Inhaltsangabe:Introduction: The French economist Jean Fourastié had already predicted the expansion of the service sector in his early work in 1949. Accordingly, the economies of the developed countries were prognosticated a division into the three major branches agriculture, manufacturing and services with an increasing domination of the latter over time. In fact, the actual growth of the tertiary sector even surpassed Fourastié s expectations. Knowledge-intensive business services constituted the fastest growing sector in Western economies at the end of the twentieth century . Within this group of knowledge-intensive business services management consulting represents one of the fastest growing business models. Before the first economic slowdown in the consulting industry started in 2000, the global market for advisory services had grown at rates between 10 and 15 percent. In Europe, the turnover of the consulting sector rose about twenty-seven percent annually during the second half of the nineties. Growth today represents one of the key success factors in the consulting business and firms have to reach certain growth rates in order to stay competitive. There are mainly two different strategies for enterprises to achieve the goal of prosperous growth. Firms can either follow the strategy of diversification or internationalization. An increasing number of consulting firms decides to expand business activities into international markets in order to stay competitive and take advantage of new possibilities associated with globalization. Empirical studies have shown that the propensity of firms to internationalize not only accounts for large multinational corporations but also for small and medium-sized firms. Therefore, scientists and economists have put attention to the internationalization efforts of management consulting firms. Nevertheless, scientific literature about the internationalization of these business models is still scarce. Most of the existing theories are based on empirical findings that refer specifically to material goods and are thus often criticized for not adequately reflecting the unique characteristics of services. Numerous internationalization theories have been developed during the last forty years. While common theories focus on aspects such as transaction costs or knowledge about a particular market, approaches that are more recent underline the central role of relationships and international networks. In my study, I [...]
Author: Paul Patterson
Publisher:
ISBN: 9780864183170
Category : Market surveys
Languages : en
Pages : 20
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Book Description
