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Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500201
Category : Social Science
Languages : en
Pages : 435
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Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Elihu Katz
Publisher: Routledge
ISBN: 1351500201
Category : Social Science
Languages : en
Pages : 435
Get Book Here
Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Azman Ismail
Publisher: Springer Nature
ISBN: 3031633261
Category :
Languages : en
Pages : 128
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Book Description
Author: Anupam Biswas
Publisher: Springer Nature
ISBN: 3031124197
Category : Computers
Languages : en
Pages : 359
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Book Description
Artificial intelligence (AI) has the potential to provide innovative solutions to various societal issues and real-world social challenges. AI is useful in combating some of the seemingly unsolvable social crises facing the world today. Be it disaster awareness and management or demand forecasting, or healthcare informatics or disease outbreaks like COVID-19, the AI plays a pivotal role everywhere. AI has the potential to address some of the societal issues that indirectly pose challenges like cybercrime, agriculture, education, economy, and health. The book covers several applications of AI as solutions to different societal issues, which include economic empowerment, smart education system, COVID-19 detection & management, emotion detection, fraudulent transactions, applications in agriculture and health informatics, etc. The book will be helpful for the academicians and researchers working with various areas of societal issues, data science, artificial intelligence, and machine learning.
Author: Meri Indri Hapsari
Publisher: Springer Nature
ISBN: 9464631767
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
This is an open access book. The success of the 1st, 2nd ICIEBP 2017 and 2018 in Universitas Pendidikan Indonesia (UPI) Bandung and Universitas Airlangga (UNAIR) Surabaya, Indonesia that brought a wide range of participants did not stop the courage of us to conduct the 3rd ICIEBP virtually on 2020 adapting the pandemic situation in mind that the conference attendees gained vital insights into Islamic economics from different viewpoints. Moreover, to maintain the continuity of the Islamic Economics conference in presenting insights, sharing, and executing ideas presented by innovative researchers, experts and practitioners, organising these innovative discussion forums at the highest level is necessary. Therefore, the Department of Islamic Economics Faculty of Economic and Business Universitas Airlangga, in collaboration with the Department of Islamic Economics Faculty of Economics and Business Education, UPI proudly presents "The 4th International Conference on Islamic Economics, Business, and Philanthropy (ICIEBP)" that was held on 4 - 5 October 2022 in Surabaya, Indonesia. The theme, as well as the main objective, of the conference, is "Integration of Islamic Economics, Finance and Philanthropy for Sustainable Development of Cities and Communities". This conference program will elaborate on how a nation can achieve sustainable development and at the same time solve socioeconomic problems such as poverty. In addition, the Islamic perspective as a new and emergent pattern has demonstrated an unprecedented performance in terms of transforming Muslim societies and beyond.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Eleonora Pantano
Publisher: Springer
ISBN: 3030126080
Category : Business & Economics
Languages : en
Pages : 118
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Book Description
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031080874
Category : Technology & Engineering
Languages : en
Pages : 1057
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Book Description
This book constitutes the refereed proceedings of the International Conference on Business and Technology (ICBT2021) organized by EuroMid Academy of Business & Technology (EMABT), held in Istanbul, between 06–07 November 2021. In response to the call for papers for ICBT2021, 485 papers were submitted for presentation and inclusion in the proceedings of the conference. After a careful blind refereeing process, 292 papers were selected for inclusion in the conference proceedings from forty countries. Each of these chapters was evaluated through an editorial board, and each chapter was passed through a double-blind peer-review process. The book highlights a range of topics in the fields of technology, entrepreneurship, business administration, accounting, and economics that can contribute to business development in countries, such as learning machines, artificial intelligence, big data, deep learning, game-based learning, management information system, accounting information system, knowledge management, entrepreneurship, and social enterprise, corporate social responsibility and sustainability, business policy and strategic management, international management and organizations, organizational behavior and HRM, operations management and logistics research, controversial issues in management and organizations, turnaround, corporate entrepreneurship, innovation, legal issues, business ethics, and firm governance, managerial accounting and firm financial affairs, non-traditional research, and creative methodologies. These proceedings are reflecting quality research contributing theoretical and practical implications, for those who are wise to apply the technology within any business sector. It is our hope that the contribution of this book proceedings will be of the academic level which even decision-makers in the various economic and executive-level will get to appreciate.
Author: Naresh K. Malhotra
Publisher:
ISBN: 9780136085454
Category : Marketing research
Languages : en
Pages : 0
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Book Description
Author: Guido Mollering
Publisher: Emerald Group Publishing
ISBN: 0080448550
Category : Psychology
Languages : en
Pages : 241
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Book Description
"Trust: Reason, Routine, Reflexivity".
Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464
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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.
