Industrial Advertising Copy (RLE Marketing) PDF Download
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Author: R. Bigelow Lockwood
Publisher: Routledge
ISBN: 1317650344
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Author: Nicholas Stacey
Publisher: Routledge
ISBN: 1317649036
Category : Business & Economics
Languages : en
Pages : 291
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Book Description
The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research.
Author: R. Bigelow Lockwood
Publisher: Routledge
ISBN: 1317650344
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy-writer. Although inevitably a product of the time in which it was published, this volume nonetheless contains many valuable tenets of advertising which remain a core part of modern advertising theory.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
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Book Description
Author: John O'Shaughnessy
Publisher: Routledge
ISBN: 1317646002
Category : Business & Economics
Languages : en
Pages : 935
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Book Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466
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Book Description
Author: Library of Congress
Publisher:
ISBN:
Category : Subject headings
Languages : en
Pages : 1272
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2214
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Book Description
Author: Library of Congress. Office for Subject Cataloging Policy
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1548
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Book Description
Author: Library of Congress. Office for Subject Cataloging Policy
Publisher:
ISBN:
Category : Subject headings, Library of Congress
Languages : en
Pages : 1534
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Book Description
Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 686
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Book Description
