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Author: Juan Shi
Publisher: Springer Nature
ISBN: 981157376X
Category : Social Science
Languages : en
Pages : 132
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Book Description
This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter. Individual sharing/retweeting behavior does not appear to happen randomly. So, what factors lead to individual information dissemination behavior? What are the dominating predictors? How does the recipient make retweeting decisions? How do these influential predictors combine and by what mechanism do they influence an individual’s retweeting decisions? Furthermore, are there any differences in the process of individual retweeting decisions? If so, what causes such differences? In order to answer these previously unexplored questions and gain a holistic view of individual retweeting behavior, the authors examined people’s retweeting history on Twitter and obtained a real dataset containing more than 60 million Twitter posts. They then employed text mining and natural language processing techniques to extract useful information from social media content, and used various feature selection methods to identify a subset of salient features that have substantial effects on individual retweeting behavior. Lastly, they applied the Elaboration Likelihood Model to build an overarching theoretical framework to reveal the underlying mechanisms of individual retweeting behavior. Given its scope, this book will appeal to researchers interested in investigating information dissemination on social media, as well as to marketers and administrators who plan to use social networking sites as an important avenue for information dissemination.
Author: Juan Shi
Publisher: Springer Nature
ISBN: 981157376X
Category : Social Science
Languages : en
Pages : 132
Get Book Here
Book Description
This book explores and analyzes influential predictors and the underlying mechanisms of individual content sharing/retweeting behavior on social networking sites (SNS) from an empirical perspective. Since Individual content sharing/ retweeting behavior expedites information dissemination, it is a critical mechanism of information diffusion on Twitter. Individual sharing/retweeting behavior does not appear to happen randomly. So, what factors lead to individual information dissemination behavior? What are the dominating predictors? How does the recipient make retweeting decisions? How do these influential predictors combine and by what mechanism do they influence an individual’s retweeting decisions? Furthermore, are there any differences in the process of individual retweeting decisions? If so, what causes such differences? In order to answer these previously unexplored questions and gain a holistic view of individual retweeting behavior, the authors examined people’s retweeting history on Twitter and obtained a real dataset containing more than 60 million Twitter posts. They then employed text mining and natural language processing techniques to extract useful information from social media content, and used various feature selection methods to identify a subset of salient features that have substantial effects on individual retweeting behavior. Lastly, they applied the Elaboration Likelihood Model to build an overarching theoretical framework to reveal the underlying mechanisms of individual retweeting behavior. Given its scope, this book will appeal to researchers interested in investigating information dissemination on social media, as well as to marketers and administrators who plan to use social networking sites as an important avenue for information dissemination.
Author: Rosa M. Benito
Publisher: Springer Nature
ISBN: 3030653471
Category : Technology & Engineering
Languages : en
Pages : 702
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Book Description
This book highlights cutting-edge research in the field of network science, offering scientists, researchers, students and practitioners a unique update on the latest advances in theory and a multitude of applications. It presents the peer-reviewed proceedings of the IX International Conference on Complex Networks and their Applications (COMPLEX NETWORKS 2020). The carefully selected papers cover a wide range of theoretical topics such as network models and measures; community structure, network dynamics; diffusion, epidemics and spreading processes; resilience and control as well as all the main network applications, including social and political networks; networks in finance and economics; biological and neuroscience networks and technological networks.
Author: Jinbo Xiong
Publisher: Springer Nature
ISBN: 3030898148
Category : Computers
Languages : en
Pages : 899
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Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the 14th International Conference on Mobile Multimedia Communications, Mobimedia 2021, held in July 2021. Due to COVID-19 pandemic the conference was held virtually. The 66 revised full papers presented were carefully selected from 166 submissions. The papers are organized in topical sections as follows: Internet of Things and Wireless Communications Communication; Strategy Optimization and Task Scheduling Oral Presentations; Privacy Computing Technology; Cyberspace Security and Access control; Neural Networks and Feature Learning Task Classification and Prediction; Object Recognition and Detection.
Author: Wendy W. Moe
Publisher: Cambridge University Press
ISBN: 1107031206
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
As consumers, we turn to the public arena of social media to share our opinions and learn about the opinions of others. Fortune 500 companies, political campaigns, government agencies and many other organizations constantly monitor social media to gauge public opinion. This book explains how opinions are formed, what affects the opinions posted online and how organizations can use social media to inform their strategies.
Author: Christos Douligeris
Publisher: Springer Nature
ISBN: 3030295516
Category : Computers
Languages : en
Pages : 868
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Book Description
This two-volume set of LNAI 11775 and LNAI 11776 constitutes the refereed proceedings of the 12th International Conference on Knowledge Science, Engineering and Management, KSEM 2019, held in Athens, Greece, in August 2019. The 77 revised full papers and 23 short papers presented together with 10 poster papers were carefully reviewed and selected from 240 submissions. The papers of the first volume are organized in the following topical sections: Formal Reasoning and Ontologies; Recommendation Algorithms and Systems; Social Knowledge Analysis and Management ; Data Processing and Data Mining; Image and Video Data Analysis; Deep Learning; Knowledge Graph and Knowledge Management; Machine Learning; and Knowledge Engineering Applications. The papers of the second volume are organized in the following topical sections: Probabilistic Models and Applications; Text Mining and Document Analysis; Knowledge Theories and Models; and Network Knowledge Representation and Learning.
Author:
Publisher: Frontiers Media SA
ISBN: 2832518141
Category : Medical
Languages : en
Pages : 158
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Book Description
Author: Tareq Z. Ahram
Publisher: Springer
ISBN: 3319942298
Category : Technology & Engineering
Languages : en
Pages : 573
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Book Description
This book focuses on emerging issues following the integration of artificial intelligence systems in our daily lives. It focuses on the cognitive, visual, social and analytical aspects of computing and intelligent technologies, highlighting ways to improve technology acceptance, effectiveness, and efficiency. Topics such as responsibility, integration and training are discussed throughout. The book also reports on the latest advances in systems engineering, with a focus on societal challenges and next-generation systems and applications for meeting them. It also discusses applications in smart grids and infrastructures, systems engineering education as well as defense and aerospace. The book is based on both the AHFE 2018 International Conference on Human Factors in Artificial Intelligence and Social Computing, Software and Systems Engineering, The Human Side of Service Engineering and Human Factors in Energy, July 21–25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA.
Author: Shu-Chuan Chu
Publisher: Routledge
ISBN: 0429780362
Category : Social Science
Languages : en
Pages : 168
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Book Description
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites. This volume starts with a chapter on the current state of knowledge on eWOM and then turns its attention to current research articles on a variety of eWOM formats. These include the posting of selfies on social media, the influence of review types on consumer perception and purchase intention, the effects of preannouncement messages, and how user-generated content can be used to induce effectiveness of eWOM on social media. The relationship of eWOM to brand building is emphasized in several of the chapters. This book was originally published as a special issue of the International Journal of Advertising.
Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 100060943X
Category : Social Science
Languages : en
Pages : 146
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Book Description
This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.
Author: Kevin Deng
Publisher: Springer
ISBN: 3030002144
Category : Technology & Engineering
Languages : en
Pages : 1280
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Book Description
This book is a collection of proceedings of the International Conference on Mechatronics and Intelligent Robotics (ICMIR2018), held in Kunming, China during May 19–20, 2018. It consists of 155 papers, which have been categorized into 6 different sections: Intelligent Systems, Robotics, Intelligent Sensors & Actuators, Mechatronics, Computational Vision and Machine Learning, and Soft Computing. The volume covers the latest ideas and innovations both from the industrial and academic worlds, as well as shares the best practices in the fields of mechanical engineering, mechatronics, automatic control, IOT and its applications in industry, electrical engineering, finite element analysis and computational engineering. The volume covers key research outputs, which delivers a wealth of new ideas and food for thought to the readers.
