Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing, 3rd Ed. PDF Download
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Author: Peter W. Spellman
Publisher:
ISBN: 9780974268484
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you ll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and two glossaries and a 38-page "Music Marketing Resource Guide" top it off.
Author: Peter W. Spellman
Publisher:
ISBN: 9780974268484
Category : Business & Economics
Languages : en
Pages : 358
Get Book Here
Book Description
Indie Marketing Power delivers market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you ll discover the best promotional practices for live performance, selling merchandise, working the media, using e-commerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and two glossaries and a 38-page "Music Marketing Resource Guide" top it off.
Author: Peter Spellman
Publisher:
ISBN: 9780974268453
Category : Music
Languages : en
Pages : 382
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Book Description
Author: Peter Spellman
Publisher:
ISBN: 9780974268439
Category : Music
Languages : en
Pages : 386
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Book Description
Author: Peter Spellman
Publisher: Hal Leonard Corporation
ISBN: 1476867488
Category : Music
Languages : en
Pages : 234
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Book Description
(Berklee Guide). This updated second edition will teach you how to take charge of your musical career with crucial do-it-yourself strategies. Filled with empowering resources and tips for self-managed musicians, including: How to write a business plan, create press kits, sharpen your business chops; Using the Internet to promote your music; How to customize your demos for maximum exposure; Secrets to getting your music played on the radio; 12 things you can do to get the most out of every gig; The most comprehensive musician's resource list on the planet, updated continually online!
Author: Joel Dreskin
Publisher: CRC Press
ISBN: 131762551X
Category : Computers
Languages : en
Pages : 179
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Book Description
Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author:
Publisher: Hal Leonard Corporation
ISBN: 9780634006449
Category : Music
Languages : en
Pages : 268
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Book Description
Take charge of your career with these do-it-yourself strategies for independent music success! Peter Spellman, the Director of the Career Development Center at Berklee, gives tips on how to: write a business plan, create press kits, use the Internet to boost your career, customize your demos for maximum exposure, get better gigs and airplay, network successfully, and create the industry buzz you need to succeed. A must-read for every aspiring musician!
Author: Mark Jeffery
Publisher: John Wiley & Sons
ISBN: 0470504544
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.
Author: Robert Bork
Publisher:
ISBN: 9781736089712
Category :
Languages : en
Pages : 536
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Book Description
The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author: David Baskerville
Publisher: SAGE Publications
ISBN: 1506303145
Category : Business & Economics
Languages : en
Pages : 822
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Book Description
This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Eleventh Edition offers surpasses any other resource available. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville’s handbook an indispensable resource, regardless of their specialty within the music field. This text is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and Music Business Foundations as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Eleventh Edition includes coverage of key topics such as copyright, licensing, songwriting, concert venues, and the entrepreneurial musician. Uniquely, it provides career-planning insights on dozens of job categories in the diverse music industry.
