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Author: Arvind Singhal
Publisher: SAGE Publications Pvt. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
This very readable book describes the recent social changes in Indian society, resulting from the various applications of new communication technologies. The authors discuss the various processes at work in the country both at the governmental level and in private enterprise, the rapid technological developments and their impact on Indian society, the growth of software technology parks, the internet revolution, and the lessons learned so far. They also highlight the role played by the pioneers, visionaries and innovators.
Author: Arvind Singhal
Publisher: SAGE Publications Pvt. Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
This very readable book describes the recent social changes in Indian society, resulting from the various applications of new communication technologies. The authors discuss the various processes at work in the country both at the governmental level and in private enterprise, the rapid technological developments and their impact on Indian society, the growth of software technology parks, the internet revolution, and the lessons learned so far. They also highlight the role played by the pioneers, visionaries and innovators.
Author: Arvind Singhal
Publisher: SAGE
ISBN: 9780761997283
Category : Health & Fitness
Languages : en
Pages : 434
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Book Description
' Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA? `This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century' - Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, Johns Hopkins University `This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful' - Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University `Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world' - Emanuel Rosen, author of 'The Anatomy of Buzz' `A thoroughly readable and inspiring book by two of the world's foremost health communication experts. Accessible and personalised, it is a "must-read" for all those interested in AIDS prevention, care and support' - Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa `This book provides a comprehensive analysis of the strategies related to HIV/AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV/AIDS' - Rafael Obregon, Social Communication Advisor, Pan American Health Organization `Combating AIDS is slickly written using commicators' theories, taking the reader step-by-step through various arguments, and using repitition to ingrain them in the reader's mind' - Ritu Priya, Nature HIV/AIDS is a matter of global concern. The world is now more than 20 years into the HIV/AIDS crisis with no vaccine in sight, and relatively few effective and sustainable prevention programs. Although the rate of HIV infection and AIDS deaths has declined in the richer nations of the developed world, infection rates are soaring in developing countries. AIDS is now the leading cause of death in Africa, and the fourth leading cause of death globally. The purpose of this book is to synthesize critical lessons about effective HIV/AIDS prevention programmes, with a major emphasis on communication strategies. The authors feel that despite the growing AIDS crisis, the world is making poor use of behaviour change and communication strategies for HIV/AIDS prevention. To begin with, the role of communication strategies in HIV prevention, care and support has been grossly underestimated. Prevention is shortchanged, despite the fact that no cure for AIDS has been found, and the cost of anti-retroviral therapy is out of reach for most who need it. Many communication strategies are culturally inappropriate, so they may offend public sensitivities, which is easy to do when dealing with a sensitive topic that involves sex, stigma and death. Combating AIDS: Communicaton Strategies in Action focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors have also described and analyzed the value of entertainment-education strategy in HIV prevention
Author: A. Greenspan
Publisher: Springer
ISBN: 023051037X
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
The 'Indian Techie' has become a global icon, taking its place alongside McDonalds and MTV as one of the key symbols of contemporary globalization. India and the IT Revolution explores the contemporary emergence of cosmopolitan, high-tech India as marking the arrival of a truly global cyberculture. It argues against the notion that globalization is a process of 'Westernization', which radiates out unilaterally from the core, imposing itself upon a passive, backward periphery. Instead, it conceives of global culture as a dynamic, innovative network, which proceeds primarily from its edges.
Author: V.S. Gupta
Publisher: Concept Publishing Company
ISBN: 9788180692086
Category : Communication
Languages : en
Pages : 216
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Book Description
This work discusses issues and trends in Global Information Revolution and includes chapters on globalisation, new information and communication technologies, Internet and its impact on society and intellectual property rights.
Author: REDDI, C.V. NARASIMHA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9388028902
Category : Business & Economics
Languages : en
Pages : 600
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Book Description
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Author: Divya Carolyn McMillin
Publisher: Peter Lang
ISBN: 9781433100970
Category : Art
Languages : en
Pages : 234
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Book Description
Mediated Identities is an empirical examination of how youth identity is negotiated in urban and rural spaces where cultural, economic, and political forces compete for the allegiance of the young consumer and worker. Rich with fieldwork on teens and television in India, Germany, South Africa, and the United States, the book provides a new direction for the critical discussion of youth agency. It questions young people as autonomous consumers and examines the interpellatory forces of media and market. The application of postcolonial theory produces an incisive analysis of television and other media consumption as part of a process that bolsters the neocolonial imperatives of globalization. Simultaneously, the book focuses on the opportunism on both sides of the equation, on youth particularly in developing economies and the industries that need their cheap labor. In such opportunistic contexts, Mediated Identities addresses ethical dilemmas and transformative possibilities.
Author: Kristen Rudisill
Publisher: State University of New York Press
ISBN: 1438489773
Category : Social Science
Languages : en
Pages : 291
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Book Description
Honeymoon Couples and Jurassic Babies is the first in-depth study of Sabha Theater, a type of Tamil-language popular theater that started in Chennai (Madras) in the period following India's independence, thriving especially between 1965 and 1985. Breaking new ground in the study of stage and performance, this interdisciplinary book presents a complex view of a significant genre, using historical research and ethnographic information obtained through interviews with performers, writers, and audience members, as well as observations of rehearsals, performances, and television and film shootings. This careful coverage not only contextualizes Sabha Theatre historically, politically, and aesthetically within the wider history of the Tamil stage and a performance scene that includes classical dance and mass media but also reveals how its plays express a Tamil Brahmin identity that is at once traditional and modern. Analyzing what particular plays mean to the specific, urban, elite Brahmin community that produces and consumes them, Kristen Rudisill examines humor that reveals a complex Brahmin identity and surveys markers of moral superiority.
Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624569
Category : Education
Languages : en
Pages : 481
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Book Description
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author: Joseph Fernandez
Publisher: SAGE
ISBN: 9780761997467
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
Author: Sarfraz A. Mian
Publisher: Edward Elgar Publishing
ISBN: 0857936298
Category : Technology & Engineering
Languages : en
Pages : 489
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Book Description
Providing a global survey of public policies and programs for building national and regional ecosystems of science and technology based entrepreneurial development, this book provides a unique analysis of the advances, over the last several decades and in light of the experiential knowledge gained in various parts of the world, in the understanding of innovation systems in the pursuit of developing these economies. Presenting nineteen case studies of diverse developed and emerging economy nations and their regions, more than thirty expert authors describe an array of policy and program mechanisms that have been implemented over the years. The in-depth analyses of the worldwide efforts featured in this volume provide the reader with several valuable lessons. There are clear indications of a trend toward better cohesion and coordination of national efforts to improve innovation but also a trend toward the broadening of regional agendas to address technology, talent, capital, innovation infrastructure and entrepreneurship culture issues - considered essential for knowledge based entrepreneurial growth. The book also offers a unique treatment of grassroots level programmatic aspects of these efforts, including some novel entrepreneurial mechanisms employed for policy implementation. The book's blend of theory and practice provides valuable insights to the reader, particularly government, academic and private sector policymakers and scholars researching or involved directly with efforts to build and support the development of science and technology based entrepreneurial regions.
