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Author: Rama Bijapurkar
Publisher: John Wiley & Sons
ISBN: 047082199X
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author: Rama Bijapurkar
Publisher: John Wiley & Sons
ISBN: 047082199X
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examines the failures of those companies that tried - but failed - to enter the Indian market in the 1990s. The book also looks at the possibility that the centre of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Author: Mark Charles Miller
Publisher:
ISBN: 9780898156201
Category : Cooking
Languages : en
Pages : 217
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Book Description
Presents over one hundred recipes from the menu of New Mexico's Coyote Cafe, which features Native American, European, and Hispanic dishes
Author: Ramanuj Majumdar
Publisher: PHI Learning Pvt. Ltd.
ISBN: 9788120339637
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author: Alan R. Kanuk
Publisher: John Wiley & Sons
ISBN: 111816072X
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Capital Markets in India: An Investor's Guide aims to provide the first comprehensive book on investing in the India markets. India is right now at the forefront of globalization. The book's focus is on the equity market, but it also addresses derivatives, fixed income, and foreign direct investments. Chapter topics include facts about the Indian economy; the Foreign Institutional Investor (FII) regulations, registration process, and applications; detail about the market regulation and the regulator; the very important market safeguards built into the Indian market systems; and lists of companies ranked by various criteria such as capitalization, turnover, industry, and earnings. The book even supplies investors and traders with contact information for many of the key institutions and market players. Readers will not only gain basic information about how the markets in India work, but also the contacts and facts to help them with their own investing plan.
Author: Anuradha Dayal-Gulati
Publisher: Northwestern University Press
ISBN: 0810126958
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
focuses on India's airline, pharmaceutical, automobile, hospitality, food, and telecommunications industries to create a well-rounded profile of the evolving Indian market. An essay on each business sector describes its market structure, the current state of the industry, the main players, key economic forces, and selected business strategies, analyzing how the sector might develop over the next five to ten years against the backdrop of the deeper economic and demographic transitions that are taking place in India. In sum, this anthology enumerates the challenges and opportunities for companies---both domestic and multinational---doing business in India today. --Book Jacket.
Author: Bishnupriya Mishra
Publisher: Excel Books India
ISBN: 9788174466051
Category : Capital market
Languages : en
Pages : 228
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Book Description
Indian Capital Market is considered the second largest capital market in the world next only to the United States of America. Stock Markets in India have grown exponentially as measured in terms of the number of listed companies, market capitalization, turnover on stock exchanges, price indices and others. In terms of reforms and development, the Indian stock market has been the fastest to grab every opportunity presented by the paradigm shift in India's economic policy. A well-organized and well-regulated capital market facilitates sustainable development of the economy by providing long-term funds in exchange for financial assets to investors. This book is based on a collection of chapter-contributions from leading academicians on relevant, authoritative and thought provoking aspects of Indian Stock Market. It contains both conceptual and empirical studies so as to enable the reader to acquire a holistic view of the subject. This book is designed to meet the requirements of MBA students specializing in the area of Finance, students of CA/ICWA, students of M.Com/B.Com, academicians, researchers, practitioners and investors in general.
Author: Bruce Bernstein
Publisher:
ISBN: 9780890135488
Category : History
Languages : en
Pages : 0
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Book Description
Covers many historical sites and 100 side trips to nearby locations.
Author: Ajay Gandhi
Publisher: Cambridge University Press
ISBN: 1108486789
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
Using historical and ethnographic analyses, this book shows how Indian markets are embedded in society and politically contested.
Author: Catherine Chambers
Publisher: Capstone
ISBN: 1429655372
Category : Juvenile Nonfiction
Languages : en
Pages : 14
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Book Description
Explores who goes to an Indian street market and describes what sorts of goods can be found there, including information on eggs, sweets, spices, and flowers.
Author: Tapan Kumar Panda
Publisher: Excel Books India
ISBN: 9788174463913
Category : Brand name products
Languages : en
Pages : 468
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Book Description
How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing a brand in India different than elsewhere? How Customer Relationship Management shapes a branding paradigm? Do extensions dilute the master brand????Many more intriguing questions answered in this book by researchers, academicians, CEOs, brand gurus and consultants.
