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Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
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Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
Get Book Here
Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Amrit Raj
Publisher: Wetland Business
ISBN: 9789389648553
Category : Royal Enfield motorcycle
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Amrit Raj
Publisher: Westland Business
ISBN: 9395073489
Category : Biography & Autobiography
Languages : en
Pages : 249
Get Book Here
Book Description
About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.
Author: Piyush Pandey
Publisher: Penguin UK
ISBN: 9352140044
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Author: Radhika Singha
Publisher: Oxford University Press
ISBN: 0197566901
Category : History
Languages : en
Pages : 412
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Book Description
Though largely invisible in histories of the First World War, over??550,000 men in the ranks of the Indian army were non-combatants. From the porters, stevedores and construction workers in the Coolie Corps to those who maintained supply lines and removed the wounded from the battlefield, Radhika Singha recovers the story of this unacknowledged service. The labor regimes built on the backs of these 'coolies' sustained the military infrastructure of empire; their deployment in interregional arenas bent to the demands of global war. Viewed as racially subordinate and subject to 'non-martial' caste designations, they fought back against their status, using the warring powers' need for manpower as leverage to challenge traditional service hierarchies and wage differentials. The Coolie's Great War views that global conflict through the lens of Indian labor, constructing a distinct geography of the war--from tribal settlements and colonial jails, beyond India's frontiers, to the battlefronts of France and Mesopotamia.
Author: Scott E. Giltner
Publisher: JHU Press
ISBN: 1421402378
Category : History
Languages : en
Pages : 241
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Book Description
This innovative study re-examines the dynamics of race relations in the post–Civil War South from an altogether fresh perspective: field sports. In the late nineteenth and early twentieth centuries, wealthy white men from Southern cities and the industrial North traveled to the hunting and fishing lodges of the old Confederacy—escaping from the office to socialize among like-minded peers. These sportsmen depended on local black guides who knew the land and fishing holes and could ensure a successful outing. For whites, the ability to hunt and fish freely and employ black laborers became a conspicuous display of their wealth and social standing. But hunting and fishing had been a way of life for all Southerners—blacks included—since colonial times. After the war, African Americans used their mastery of these sports to enter into market activities normally denied people of color, thereby becoming more economically independent from their white employers. Whites came to view black participation in hunting and fishing as a serious threat to the South’s labor system. Scott E. Giltner shows how African-American freedom developed in this racially tense environment—how blacks' sense of competence and authority flourished in a Jim Crow setting. Giltner’s thorough research using slave narratives, sportsmen’s recollections, records of fish and game clubs, and sporting periodicals offers a unique perspective on the African-American struggle for independence from the end of the Civil War to the 1920s.
Author: Bhanwar Meghwanshi
Publisher:
ISBN: 9788194865490
Category : Biography & Autobiography
Languages : en
Pages : 0
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Book Description
In 1987, a thirteen-year-old in Rajasthan joins the Rashtriya Swayamsevak Sangh. Despite his untouchable status, he rises through the ranks. He hates Muslims. He joins the karsevaks to Ayodhya. He is ready to die for the Hindu Rashtra. And yet he remains a lesser Hindu. In this explosive memoir, Bhanwar Meghwanshi tells us what it meant to be an untouchable in the RSS. And what it means to become Dalit.
Author: Sundeep Khanna
Publisher: Harper Collins
ISBN: 9353579848
Category : Biography & Autobiography
Languages : en
Pages : 237
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Book Description
For over five decades, Azim Hasham Premji has been one of the trailblazers of India Inc. Taking over his family business of vegetable oils at the young age of twenty-one after the untimely demise of his father, he built one of India's most successful software companies along with a multi-billion-dollar conglomerate. As of 2019, he was the tenth richest person in India, with an estimated net worth of $7.2 billion. Yet, the one facet of the man which has overshadowed even his business achievements is his altruism. His commitment to the Azim Premji Foundation, a non-profit focused on education, totals around $21 billion, making him one of the world's top philanthropists. Azim Premji: The Man Beyond the Billions, the first authoritative biography of the icon, shows how Premji is a philanthropist at heart and a businessman by choice - a man who wanted to give away his billions but realized early enough that he would first have to earn them. It peels the layers off Premji's life while chronicling his professional and charitable work in the context of his many strengths and shortcomings. Based on interviews with hundreds of current and past Wipro executives, who have over the years worked closely with him, as well as with competitors, analysts, family friends and industry associates, this is a journalists' account of Premji the man, the businessman and the philanthropist.
Author: Michael Scheuer
Publisher: Potomac Books, Inc.
ISBN: 1597973084
Category : Political Science
Languages : en
Pages : 382
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Book Description
Though U.S. leaders try to convince the world of their success in fighting al Qaeda, one anonymous member of the U.S. intelligence community would like to inform the public that we are, in fact, losing the war on terror. Further, until U.S. leaders recognize the errant path they have irresponsibly chosen, he says, our enemies will only grow stronger. According to the author, the greatest danger for Americans confronting the Islamist threat is to believe-at the urging of U.S. leaders-that Muslims attack us for what we are and what we think rather than for what we do. Blustering political rhetor.
Author: Anthony D'Andrea
Publisher: Routledge
ISBN: 1134110502
Category : Music
Languages : en
Pages : 264
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Book Description
Global Nomads provides a unique introduction to the globalization of countercultures, a topic largely unknown in and outside academia. Anthony D’Andrea examines the social life of mobile expatriates who live within a global circuit of countercultural practice in paradoxical paradises. Based on nomadic fieldwork across Spain and India, the study analyzes how and why these post-metropolitan subjects reject the homeland in order to shape an alternative lifestyle. They become artists, therapists, exotic traders and bohemian workers seeking to integrate labor, mobility and spirituality within a cosmopolitan culture of expressive individualism. These countercultural formations, however, unfold under neo-liberal regimes that appropriate utopian spaces, practices and imaginaries as commodities for tourism, entertainment and media consumption. In order to understand the paradoxical globalization of countercultures, Global Nomads develops a dialogue between global and critical studies by introducing the concept of 'neo-nomadism' which seeks to overcome some of the shortcomings in studies of globalization. This book is an essential aide for undergraduate, postgraduate and research students of Sociology, Anthropology of Globalization, Cultural Studies and Tourism Studies.
