Impulse Purchase Behaviour Among Generation-Y. PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Impulse Purchase Behaviour Among Generation-Y. PDF full book. Access full book title Impulse Purchase Behaviour Among Generation-Y. by Aruna S. Download full books in PDF and EPUB format.
Author: Aruna S
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
Get Book Here
Book Description
Impulse purchase or an unplanned decision to buy a product or service, made just before a purchase or on the spot purchase triggered by stimulus. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. Generation Y have been found to be materialists, brand oriented, risk takers and keen on business hedonism. The empirical study on impulse purchase behaviour of Gen-Y was conducted with the sample size of 150 respondents, being “youth” in Coimbatore city. Trend, fashion appearance and instant gratification were the factors highly motivated the youth to impulse buy. The impulse buying behaviour of the youth is associated with variables other than their socio economic profile.
Author: Aruna S
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
Get Book Here
Book Description
Impulse purchase or an unplanned decision to buy a product or service, made just before a purchase or on the spot purchase triggered by stimulus. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. Generation Y have been found to be materialists, brand oriented, risk takers and keen on business hedonism. The empirical study on impulse purchase behaviour of Gen-Y was conducted with the sample size of 150 respondents, being “youth” in Coimbatore city. Trend, fashion appearance and instant gratification were the factors highly motivated the youth to impulse buy. The impulse buying behaviour of the youth is associated with variables other than their socio economic profile.
Author: Jacinta Ana Neves
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Impulse buying behaviour -- External factors -- Situational factors -- Consumer behaviour -- Generation Y students -- South Africa.
Author: Giovanni Mattia
Publisher: Springer Nature
ISBN: 3030659232
Category : Business & Economics
Languages : en
Pages : 99
Get Book Here
Book Description
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Author: Dr. C. Nagadeepa
Publisher: Shanlax Publications
ISBN: 9391373577
Category : Business & Economics
Languages : en
Pages : 74
Get Book Here
Book Description
This book emphasizes on Impulse buying, its concepts and consumer insights. Consumer behaviour is always a remarkably interesting topic and complex subject for all marketers and retailers. Retailers have long recognised the value of impulse purchases, which have contributed significantly to their bottom lines. Getting customers to buy on impulse is a tried-and-true approach to increase average purchase value in any retail store. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. The entry of foreign products into the Indian market, growth in the organised retail industry, increasing disposable income, favourable demographic segmentation, and changing culture and lifestyle, Indian consumers' shopping behaviour has radically changed, and impulse buying is emerging as a highly noticeable behaviour. In this background, we are privileged and honoured by the interest of the academicians, research scholars and students that this Book on “Impulse Buying Behaviour” will contribute to the changing scenarios in the Field of Marketing.
[email protected], for further suggestions and improvement.
Author: Sujeet K. Sharma
Publisher: Springer Nature
ISBN: 3030648494
Category : Computers
Languages : en
Pages : 733
Get Book Here
Book Description
This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation" on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020. The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts: Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of Things Part II: information technology and disaster management; adoption of mobile and platform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems
Author: Elaine L Ritch
Publisher: Emerald Group Publishing
ISBN: 1839095563
Category : Business & Economics
Languages : en
Pages : 201
Get Book Here
Book Description
Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.
Author: Paco Underhill
Publisher: Simon and Schuster
ISBN: 1416595244
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Author: Samkhyan Malliyoor Mana
Publisher: GRIN Verlag
ISBN: 3668668345
Category : Business & Economics
Languages : en
Pages : 80
Get Book Here
Book Description
Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.
Author: Punam Anand Keller
Publisher:
ISBN: 9780915552498
Category : Business & Economics
Languages : en
Pages : 440
Get Book Here
Book Description
Author: Mike Easey
Publisher: John Wiley & Sons
ISBN: 9781444309560
Category : Business & Economics
Languages : en
Pages : 280
Get Book Here
Book Description
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
